Core Viewpoint - The launch of the new brand logo for the car brand "Xiangjie" has generated significant excitement and engagement among users, highlighting the brand's commitment to user-centricity and responsiveness to customer feedback [1][3][19] Group 1: Brand Engagement and User Response - The new logo was officially unveiled during the "Xiangjie User Star Night" event, where the interaction between the brand's experience officer and the audience sparked curiosity and excitement [1][3] - Following the logo announcement, discussions about the brand surged on social media, with existing car owners expressing their eagerness for the new logo and the brand responding by offering commemorative gifts to loyal users [3][11] - The design of the new logo, "STELATO," incorporates advanced technology and manufacturing expertise, reflecting the brand's commitment to quality and aesthetics [9][14] Group 2: User-Centric Philosophy - The initiative to provide the new logo to existing users is part of a broader philosophy of "userism," where the brand views car owners as partners rather than mere customers [14][16] - The brand has integrated user feedback into product development, exemplified by features like zero-gravity seats and smart projection systems that cater to user desires for comfort and entertainment [14][17] - The brand's commitment to transparency in manufacturing processes further enhances user trust and engagement, allowing customers to witness the creation of their vehicles [14][16] Group 3: Future Developments and Brand Commitment - The brand's efforts to engage users extend beyond the logo, with plans to launch a new travel version of the car in the fall, demonstrating ongoing dedication to enhancing user experiences [17][19] - The leadership emphasizes that prioritizing user needs is essential for achieving new heights in brand development, which has contributed to the brand's strong market position in the electric vehicle sector [19]