享界S9旅行版

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享界品牌车标发布,第二款车预计今年秋季上市,华为将对汽车合作伙伴适度放权?
Mei Ri Jing Ji Xin Wen· 2025-07-08 14:08
Core Viewpoint - The launch of the new "Xiangjie" brand logo by Hongmeng Zhixing aims to create a memorable visual identity that reflects the brand's spirit and family design language [1][3]. Brand Development - The "Xiangjie" logo is inspired by the concept of "universal stars" and features a hexagonal framework that maintains the family design of Hongmeng Zhixing, incorporating elements of Eastern aesthetics [3]. - The registration of the "Xiangjie" trademark was completed in June, and plans for the "Zhijie" brand logo are also underway, indicating a broader branding strategy [5]. Product Launch Plans - The second vehicle under the "Xiangjie" brand is a C+ level pure electric luxury wagon, set to launch in the fall of this year, following the "Xiangjie S9" [6]. - The "Xiangjie S9" wagon aims to penetrate a niche market, with analysts suggesting that market education and consumer acceptance will be crucial for its success [6]. Strategic Changes - Huawei is shifting its management approach in the Hongmeng Zhixing business from a dominant role to a more collaborative model, allowing partners more autonomy [11]. - The establishment of dedicated sales networks for "Xiangjie," "Zhijie," and "Shangjie" brands reflects Huawei's strategy to expand sales channels while maintaining overall control of marketing and service [11].