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京东医美频道
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“落子”医美市场,京东商业版图再扩容
Core Insights - JD Health has officially launched its first self-operated medical beauty clinic named "JD Medical Beauty (Yizhuang Store)" on July 14, marking its entry into the offline medical beauty market [1] - The clinic offers four main services: skin whitening, water light beauty, wrinkle removal, and light-based anti-aging treatments [1] - JD Health has been gradually entering the medical beauty sector since 2021, collaborating with over 2,000 certified institutions and establishing direct supply partnerships with major manufacturers [2][3] Company Developments - The Yizhuang store has been in trial operation for over two months, initially serving JD employees before opening to the public [1] - JD Health plans to open a second flagship store in Beijing's Guomao Wantong Center by September or October [1] - In March 2023, JD Health established a subsidiary focused on medical beauty services and applied for the "JD Medical Beauty" trademark [2] Market Context - The Chinese medical beauty market is experiencing rapid growth, with a market size of 217.9 billion yuan in 2021, projected to exceed 1 trillion yuan by 2030 [3] - Competitors like Meituan and Alibaba have also entered the medical beauty sector, with Alibaba launching its medical beauty channel in 2017 and Meituan's GMV in the medical beauty category expected to surpass 38 billion yuan in 2024 [3]