Core Insights - JD's discount supermarket opened its first store in Zhuozhou, Hebei, attracting nearly 60,000 visitors on the first day, which is about 1/10 of the local population [12][5][21] - The store features a wide range of affordable products, with prices such as 9.9 yuan for 30 eggs and 5.99 yuan per jin for fresh pork, appealing to cost-conscious consumers [8][9][21] - The supermarket emphasizes a sustainable low-price strategy, supported by JD's strong supply chain capabilities, allowing for consistent pricing below market rates [23][24][29] Customer Experience - The store spans over 5,000 square meters and offers more than 5,000 SKUs, providing a one-stop shopping experience for customers [15][20] - Customers reported satisfaction with the pricing and product variety, with many items prominently displayed at low prices [9][10][21] - The store implements a transparent shopping environment, with detailed price tags and product origins clearly marked [18][19] Operational Strategy - JD's discount supermarket leverages its supply chain efficiency to maintain long-term low prices, avoiding reliance on temporary promotions [23][25][29] - The store's location near a logistics hub enhances supply chain responsiveness and operational efficiency [23] - JD collaborates with brands to develop exclusive products, further reducing costs for consumers [23][26]