Core Insights - JD.com has officially opened its first discount supermarket in Zhuozhou, Hebei, marking the first large-scale discount supermarket in China [1][3] - The store attracted nearly 60,000 visitors on its opening day, setting a new sales record for JD's discount store format [1][3] Store Features - The Zhuozhou store spans over 5,000 square meters and offers more than 5,000 selected essential goods, including fresh food, daily necessities, fast-moving consumer goods, and beverages [1] - Prices at the store are generally lower than conventional market prices, with examples including 30 fresh eggs for 9.9 yuan, 24 bottles of purified water for 7.99 yuan, and 10 kilograms of Northeast rice for 19.99 yuan [1] Supply Chain and Brand Strategy - JD.com emphasizes its strong supply chain capabilities as the core of its "good products at low prices" strategy, utilizing direct sourcing from production areas and factories to minimize costs [1] - The presence of a significant proportion of JD's private label products, backed by strict quality control and cost optimization, further reinforces the "quality and low price" proposition [1] Consumer Engagement - The opening day saw foot traffic reach over four times the usual levels, indicating strong local interest, with nearly 10% of Zhuozhou's 630,000 residents visiting the store [3] - Customers can also enjoy the convenience of "online ordering and instant delivery from the store" through the JD app [3] Sales Performance - The sales on the first day exceeded expectations, achieving more than double the sales of JD's previous discount supermarket pilot store in Beijing [3]