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京东加速线下布局:12月17日折扣超市北京首店落户门头沟
Zhong Jin Zai Xian· 2025-12-11 13:55
Core Insights - JD Discount Supermarket is set to open its first store in Beijing on December 17, marking the ninth store nationwide and the first in a first-tier city [1][2] - The store will feature a "large store, multiple SKUs" model with localized product offerings, including traditional Beijing snacks and popular items from other regions [1] - The opening coincides with the winter solstice and the "Double 12" shopping season, aiming to attract consumers with competitive pricing and special promotions [1] Group 1 - The new store will introduce local delicacies such as red sugar baked goods and freshly made Beijing snacks, alongside popular items like soup dumplings and a new black pepper lemon-flavored roasted chicken [1] - During the opening, several JD private label products will be offered at 9.9 yuan, showcasing cost advantages from supply chain efficiencies [1] - The store will also feature a "Double 12 Dry Goods Festival" area with high-value products, including year-end goods like peanuts and pork [1] Group 2 - Since August, JD Discount Supermarket has opened eight stores in Hebei, Jiangsu, and Anhui, with a single day foot traffic exceeding 300,000 in some locations [2] - The entry into Beijing represents a significant step in expanding its presence in the North China market, leveraging a successful model of high cost-performance and local characteristics [2]