数据显示，与往年相比，今年暑期订单高峰延长5天。8月4日开始，木鸟民宿平台订单连续四天刷新平台历史峰值，8月7日创平台单日订单新纪录。今年 暑期订单提升的同时，用户客单价实现小幅下调，消费更趋理性。 国内热门目的地TOP10为青岛、威海、北京、南京、成都、重庆、杭州、大连、长沙、厦门。青岛、威海、烟台、日照成为暑期旅游热门，烟台、日照民 宿订单同比分别上涨45%、82%。受暑期全国各地持续高温天气的影响，海边避暑游成为暑期热门玩法。大连暑期民宿订单同比上涨40%，成功跻身热门 目的地前十。 在区域分布上，今年暑期订单增速整体呈现西高东低的态势。7月至8月底，新疆、贵州民宿订单同比增速分别为150%和180%。云南成为长线游最受欢迎 省份，大理、丽江、昆明民宿订单均位于平台Top30。 传统历史文化名城依然是今年暑期最受欢迎的目的地。北京、南京、西安、成都、重庆、杭州、苏州等地尤其受到亲子游用户青睐。故宫博物院、国家博 物馆等博物馆游；环球影城、迪士尼、海洋公园等主题公园游成为亲子游的热门打卡地。以"亲子民宿"为例，平台暑期亲子类民宿订单同比上涨17%。 8月26日，记者从木鸟民宿发布的《2025暑期民宿消费报 ...

Group 1 - Beijing continues to lead the domestic tourism market during the summer season, topping various popular travel destination lists [1][6] - Popular themes for domestic travel include traditional cultural tours, summer retreats, and seaside leisure trips, with destinations like Beijing, Sanya, and Urumqi being highly favored [1] - The graduation travel segment is a significant contributor to summer tourism, with users favoring theme parks, cultural venues, and popular attractions in Beijing [1] Group 2 - According to Tongcheng Travel, major domestic air travel destinations during the summer include Beijing, Chengdu, and Kunming, with high demand for routes such as Guangzhou-Beijing and Chengdu-Beijing [3] - Railway travel is also popular, with key routes including Shanghai-Beijing and Guangzhou-Changsha seeing increased activity [3] - Beijing ranks first in both family travel and as a major transit city [3] Group 3 - Muniu Homestay reports a significant increase in summer bookings, with county-level homestay orders rising by 76.5% year-on-year, and Beijing being the most popular destination [5] - Family travelers dominate the summer market, with a 200% increase in searches for family-friendly accommodations [5] - Historical cities like Beijing and Xi'an are particularly appealing to family travelers seeking educational experiences [5] Group 4 - Beijing is not only a popular travel destination but also a key source of tourists, with various regions promoting their attractions in the city [6] - Hubei's tourism department recently held promotional events in Beijing, aiming to attract millions of visitors from the Beijing-Tianjin-Hebei region to Hubei [6] - Inner Mongolia also promoted its tourism resources in Beijing, with significant agreements signed to enhance tourism collaboration [6]