山河壮丽千秋秀，家国团圆一梦融。国庆假期恰逢中秋，江苏各地晴雨交替的天气未挡人们的出行 热情，各大景区红旗飘扬、欢歌回荡，多个景区门票约满、古镇街区人头攒动……8天假期，外出旅游 与返乡团圆交织，长线游与周边游订单齐涨，深度化、个性化出游需求爆发，文体商旅融合成为假日消 费新趋势。 根据江苏智慧文旅平台监测，10月1日—8日，全省接待国内游客6075.15万人次，游客总花费644.93 亿元，同比分别增长24.48%和23.73%，日均分别增长8.92%和8.26%。 秋日的江苏各地不仅景色宜人，气温也舒适，夜游经济火爆。携程平台上，假期"夜游"搜索热度环 比增长超200%，南京博物院等夜间开放场馆热度同比上涨超5倍，无锡拈花湾等景区夜间活动推动热度 增长超30%。多地举办大型灯光秀、沉浸式夜演等，让夜游持续发挥假日旅游"全时吸引力"。 远途+周边，在地旅游更深度 双节假期，由于时间充裕，多目的地"串游"趋势明显，各大平台上，机票、用车等交通工具类商品 人均预订量同比均有所提升，以飞猪平台为例，假日里用户足迹覆盖超180个国家和地区，数量较去年 大幅增长。 游客旅行兴趣呈现出从经典目的地向小众目的地加速分散的 ...

Core Insights - The tourism market is entering a new phase of steady development after approximately two years of recovery, with a noticeable shift towards smaller, more personalized travel experiences [1] - The summer tourism season has shown strong performance, with significant increases in passenger numbers for both rail and air travel, indicating a robust demand [2] - New travel trends such as "low-threshold" experiences and sports-related tourism are gaining popularity among younger consumers, reflecting changing preferences in the market [3][4] Group 1: Market Performance - From July 1 to August 23, the national railway sent 823 million passengers, a year-on-year increase of 6.4%, averaging 15.23 million passengers daily [2] - The civil aviation sector operated 524,000 passenger flights in the first month of the summer transport season, with a daily average of 16,900 flights, marking a 3.5% year-on-year growth [2] - Popular tourist destinations have seen a surge in bookings, with orders for "car rental + summer vacation" packages in regions like Guizhou and Yunnan increasing by over 80% [2] Group 2: Emerging Trends - The "low-threshold" travel experiences, such as easy mountain climbing and slow rafting, have become popular among young consumers, with significant increases in hotel bookings in regions offering these activities [3] - The integration of sports and tourism has led to a doubling of self-driving tour participants in Jiangsu compared to the previous year, with hotel bookings also rising by nearly 80% [3][4] - The upcoming National Day holiday, combined with the Mid-Autumn Festival, is expected to drive further growth in the tourism sector, with platforms already preparing new offerings [4]

Core Insights - The summer vacation rental market in 2025 is experiencing significant growth, with popular travel themes including graduation trips and family outings [1][5] - Coastal destinations like Qingdao and Weihai are leading in popularity, while Yunnan is the most favored province for long-distance travel [1][4] Group 1: Market Trends - The peak order period for summer rentals has been extended by 5 days compared to previous years, with record-breaking daily orders on August 7 [2][5] - The overall order growth is accompanied by a slight decrease in average spending per user, indicating a more rational consumption behavior [2] Group 2: Popular Destinations - The top 10 domestic destinations include Qingdao, Weihai, Beijing, Nanjing, Chengdu, Chongqing, Hangzhou, Dalian, Changsha, and Xiamen [4][5] - Coastal cities like Dalian have seen a 40% increase in rental orders, driven by high temperatures prompting beach vacations [4] Group 3: User Demographics - The post-2000 generation constitutes 57% of summer rental orders, showing a preference for unique accommodations like pet-friendly rentals and scenic views [6][7] - Female users account for 58% of orders, demonstrating higher engagement and spending power compared to male users [6] Group 4: Emerging Travel Trends - The concept of "lazy travel" is gaining traction, focusing on low-intensity experiences that provide emotional value [6] - Cultural experiences, such as visits to museums and participation in events like concerts and festivals, are becoming key motivators for travel [7]