Core Insights - The tourism market is experiencing a surge as the winter vacation and the 2026 Spring Festival holiday approach, with students starting to travel early for the holiday season [1][4] Group 1: Travel Trends - The beginning of the winter vacation typically marks the start of the Spring Festival booking peak, with significant increases in travel bookings observed [4][5] - Data from Qunar indicates a notable increase in flight bookings for the period from January 12 to January 19, with a nearly 30% week-on-week growth in bookings from travelers aged 18-22, accounting for over 20% of total bookings [4] - The number of travelers flying during the winter vacation is expected to increase by 20% compared to the previous weekend, with the fastest growth seen in the 0-17 age group, which has doubled week-on-week [4] Group 2: Accommodation and Family Travel - Hotel bookings for popular cities during the Spring Festival have increased by 70% year-on-year, with family travel making up over 30% of bookings [5][7] - The demand for family-oriented accommodations is rising, with over 44% of bookings for vacation rentals made by the 30-45 age group, and more than 80% of these bookings include children [5] - The average booking duration for vacation rentals has increased by 35% year-on-year, with popular destinations for long stays including Sanya, Xishuangbanna, and Dali [6] Group 3: Cultural and Experience-Based Travel - There is a growing interest in culturally rich destinations, with hotel bookings in cities known for intangible cultural heritage experiences, such as Huangshan and Jingdezhen, seeing significant year-on-year growth [9] - The trend of "off-season travel" is gaining traction, with southern cities like Shantou and Sanya leading in booking increases, indicating a preference for warmer climates during the winter [8] Group 4: International Travel - The outbound travel market is highlighted as a significant trend, with Southeast Asia remaining a top choice for travelers during the Spring Festival, showing a 45% year-on-year increase in long-haul bookings [10] - The number of inbound tourists during the Spring Festival has doubled compared to last year, with a notable increase in bookings from countries like Malaysia and South Korea [15]