Core Insights - The tourism market is experiencing a surge as the winter vacation and the 2026 Spring Festival holiday approach, with students starting to travel early for the holiday season [1][4] Group 1: Travel Trends - The beginning of the winter vacation typically marks the start of the Spring Festival booking peak, with significant increases in travel bookings observed [4][5] - Data from Qunar indicates a notable increase in flight bookings for the period from January 12 to January 19, with a nearly 30% week-on-week growth in bookings from travelers aged 18-22, accounting for over 20% of total bookings [4] - The number of travelers flying during the winter vacation is expected to increase by 20% compared to the previous weekend, with the fastest growth seen in the 0-17 age group, which has doubled week-on-week [4] Group 2: Accommodation and Family Travel - Hotel bookings for popular cities during the Spring Festival have increased by 70% year-on-year, with family travel making up over 30% of bookings [5][7] - The demand for family-oriented accommodations is rising, with over 44% of bookings for vacation rentals made by the 30-45 age group, and more than 80% of these bookings include children [5] - The average booking duration for vacation rentals has increased by 35% year-on-year, with popular destinations for long stays including Sanya, Xishuangbanna, and Dali [6] Group 3: Cultural and Experience-Based Travel - There is a growing interest in culturally rich destinations, with hotel bookings in cities known for intangible cultural heritage experiences, such as Huangshan and Jingdezhen, seeing significant year-on-year growth [9] - The trend of "off-season travel" is gaining traction, with southern cities like Shantou and Sanya leading in booking increases, indicating a preference for warmer climates during the winter [8] Group 4: International Travel - The outbound travel market is highlighted as a significant trend, with Southeast Asia remaining a top choice for travelers during the Spring Festival, showing a 45% year-on-year increase in long-haul bookings [10] - The number of inbound tourists during the Spring Festival has doubled compared to last year, with a notable increase in bookings from countries like Malaysia and South Korea [15]

Core Insights - The travel market is heating up as the winter vacation and the 2026 Spring Festival holiday approach, with students starting to travel early for the holiday season [1][3] Group 1: Travel Trends - The first wave of travelers includes university students taking advantage of the winter break, leading to a noticeable increase in flight bookings, particularly among the 18-22 age group, which saw a nearly 30% week-on-week increase [3] - Data from Qunar indicates that flight bookings for the period from January 12 to January 19 have significantly increased, with a 20% rise in travelers flying out as the winter break begins [3][7] - The trend of early travel for the Spring Festival is evident, with many families and students opting for trips during the winter break, leading to a surge in bookings for family-oriented travel products [3][4] Group 2: Booking Statistics - Hotel bookings for popular cities during the Spring Festival have increased by 70% year-on-year, with family travel making up over 30% of the bookings [4][7] - The demand for vacation rentals has surged, with bookings for standalone villas increasing by 77% year-on-year, indicating a preference for larger accommodations [5] - The average length of stay for vacation rentals has exceeded 12 days, with a 35% increase in bookings for stays of 7 days or more, reflecting a trend towards longer, more planned vacations [6] Group 3: Family Travel Dynamics - Families are becoming the core demographic for travel during the Spring Festival, with over half of domestic travel bookings on Ctrip being for family trips [11] - The age group of 30-50 years is the primary market for travel, accounting for 45% of flight bookings, while children and teenagers represent 23% of ticket purchases [11][12] - The popularity of theme parks and cultural venues is rising, with ticket bookings for attractions like Shanghai Disneyland and Beijing Universal Resort seeing significant increases [12][13] Group 4: International Travel - The outbound travel market is experiencing notable growth, particularly to Southeast Asia, with a 45% increase in long-haul travel bookings [10][14] - The number of inbound tourists during the Spring Festival has doubled compared to last year, with significant interest from countries like Malaysia, South Korea, and Japan [14]