Core Viewpoint - The company anticipates that the revenue from its development business will not be significantly notable in the coming years, despite a rise in property sales revenue in the first half of the year [1] Group 1: Financial Performance - In the first half of the year, the company confirmed property sales revenue of HKD 73.66 billion, a nearly 59% increase year-on-year, with the mainland market contributing approximately 52% [1] - The revenue from property sales was HKD 17.68 billion, down from HKD 18.21 billion in the same period last year, primarily due to a significant decline in the Hong Kong market [1] - The company reported total revenue of HKD 253.86 billion, a year-on-year increase of 15.35%, but the net profit attributable to shareholders fell by 26.75% to HKD 63.02 billion [5] Group 2: Market Strategy - The company has adopted a "grab sales" strategy, offering discounts to stimulate sales in a weak market, which has led to lower revenue margins [1][3] - In Hong Kong, the company launched the "Greater Bay Area Dual Residence" plan to attract buyers from Hong Kong to invest in properties in the Greater Bay Area, with positive buyer feedback [2] - The company plans to continue its flexible pricing strategy to reduce inventory, indicating ongoing discount sales in the near future [3] Group 3: Future Outlook - The company expects that the profit contribution from property development will be limited in the coming years, despite several projects in Hong Kong, Beijing, and Singapore [3] - The company holds approximately 67 million square feet of land reserves for future development, with a focus on acquiring quality land [3] - The company remains interested in investing in new projects and commercial properties in Hong Kong if the returns and prices are attractive [4] Group 4: Rental Income - The company generated rental income of HKD 30.02 billion, slightly down from HKD 31.18 billion year-on-year, while hotel and serviced apartment income was HKD 21.92 billion, with a slight increase but a decline in corresponding profits [5] - The average occupancy rates for hotels and serviced apartments were 89% and 88%, respectively, indicating stable performance in the rental segment [5]