Core Insights - Traditional retail stores are revitalizing by transforming their business models to enhance customer experience and engagement [1][2] - The shift from a purely transactional model to a multi-dimensional consumption scene is driven by changing consumer preferences for quality, health, and emotional value [1] Group 1: Changes in Retail - Traditional supermarkets are evolving to allow consumers to see food preparation processes and sample products before purchasing [1] - Pop-up stores are integrating cultural and artistic elements, such as museums showcasing artifacts in shopping malls, to create interactive experiences [1] - The focus has shifted from merely selling products to providing immersive shopping experiences that meet diverse consumer needs [1] Group 2: Strategies for Success - Retail brands must balance creativity and operational strength to succeed in the new consumer landscape [2] - Maintaining high quality and unique product offerings is essential to avoid homogenization and to establish competitive advantages [2] - Retailers should proactively identify consumer demands and continuously upgrade products and services to lead market trends rather than just meet existing needs [2]