观众在"烟山旧"沉浸式剧场与工作人员互动。 游客在福州一家快闪店挑选文创产品。 东南网12月1日报道（福建日报记者 张文奎 文/图）周末相约前往烟台山打卡沉浸式剧场、去三坊七巷体验非遗快闪……如今，福州不少年轻 人开始从线上消费转战线下逛街。 是什么让有着"互联网原住民"之称的Z世代乐意到线下"赶集"？答案在于"爆改"——近年来，福州推动传统商圈创造性更新，通过打造二次元 场景、设置快闪店等方式，成功接住了这波青年人"回流线下"的热潮，让百年老街、传统商圈变身年轻消费群体的新主场。 眼下，消费者对线下商业的需求已从"购买商品"转向"获得体验"，创新业态与场景成为激活实体零售的关键所在。"我们通过'主理人'制度搭建 青年创业与消费的双向桥梁，精准对接年轻人的需求，打造出'烟山旧'沉浸式剧场、模范书局这类贴合年轻群体兴趣的特色业态，主理人品牌 占比超70%。这些青年主理人带着新潮创意和个性经营理念，让街区充满新鲜感和话题度，让烟台山成为年轻人打卡的热门地。"烟台山管委 会副主任李晋表示。 "逆龄"改造传统商圈 "以前觉得传统商圈都是千篇一律的服装店和餐厅，逛两次就腻了。现在的烟台山、三坊七巷完全不一样，每走几步都 ...

Core Insights - Traditional retail stores are revitalizing by transforming their business models to enhance customer experience and engagement [1][2] - The shift from a purely transactional model to a multi-dimensional consumption scene is driven by changing consumer preferences for quality, health, and emotional value [1] Group 1: Changes in Retail - Traditional supermarkets are evolving to allow consumers to see food preparation processes and sample products before purchasing [1] - Pop-up stores are integrating cultural and artistic elements, such as museums showcasing artifacts in shopping malls, to create interactive experiences [1] - The focus has shifted from merely selling products to providing immersive shopping experiences that meet diverse consumer needs [1] Group 2: Strategies for Success - Retail brands must balance creativity and operational strength to succeed in the new consumer landscape [2] - Maintaining high quality and unique product offerings is essential to avoid homogenization and to establish competitive advantages [2] - Retailers should proactively identify consumer demands and continuously upgrade products and services to lead market trends rather than just meet existing needs [2]