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“体育+”助力代县旅游热
Xin Lang Cai Jing· 2026-01-19 23:20
Core Viewpoint - The integration of sports events and tourism in Dai County is driving economic growth and enhancing visitor experiences, establishing a unique "sports + cultural tourism" development model [1][2][3]. Group 1: Sports Events and Tourism Integration - Dai County is leveraging sports events to boost tourism, offering free entry to the Yanmen Pass scenic area for participants, which encourages longer stays and increased spending [1][2]. - The county has hosted 185 sports events during the 14th Five-Year Plan period, attracting over 200,000 participants annually [1][2]. - The "participate and travel" trend is becoming popular, with events like the 2025 Yanmen Pass Mountain Trail Run expected to attract over 3,000 visitors [2][3]. Group 2: Economic Impact - Sports events have significantly increased local economic activity, with hotel occupancy rates rising by over 60% and restaurant sales increasing by 40% during major events [6]. - The average visitor stay has increased to 1.5 days, with overnight spending becoming a significant part of the tourism economy [5][6]. - The county has seen a substantial rise in tourist numbers, with Yanmen Pass receiving 1.5974 million visitors in 2025, a 38.22% increase, and Dai Zhou Ancient City welcoming 428,800 visitors, a 182% increase [4]. Group 3: Infrastructure and Community Development - Dai County has developed 1,244 sports facilities covering 543,400 square meters, enhancing community engagement and recreational opportunities [2]. - The integration of sports and tourism has created numerous job opportunities, with 18 new hotels and over 40 guesthouses established between the 2024 National Day and the 2025 May Day holiday [6]. - The county is continuously improving infrastructure, including low-altitude sightseeing cable cars and camping sites, to enhance visitor experiences [6]. Group 4: Future Prospects - The county plans to further enhance the scale and quality of sports events, deepen industry integration, and improve service systems to transform tourism from "check-in visits" to "in-depth experiences" [7]. - The goal is to establish Dai County as a year-round tourist destination, moving from seasonal peaks to consistent visitor engagement [7].