2月7日晚，2026年"馋虾记"江西省城市篮球联赛（赣BA）常规赛第七轮战火延续。五组对决联袂上 演。 宜春队主场气势如虹，以86:68力克景德镇队；九江队客场发挥出色，以78:58战胜萍乡队；新余队火力 全开，以91:68大胜抚州队；上饶队反客为主，以82:63攻克赣州主场；南昌队则凭借关键表现，以77:69 守住主场，击退吉安队。 一城一韵，主场即"会客厅" 赣BA，从来不只是篮球赛。 在九江主场，一曲《歌唱祖国》的激昂合唱响彻场馆，全场球迷以最真挚、最嘹亮的歌声，将对祖国的 深情与对篮球的热爱融为一体，彰显了这座英雄城市深沉的家国情怀与精神力量。 在南昌主场，一项充满温度的服务悄然上线——赣BA赛后返程公交专线正式开通，于比赛日停靠前湖 南航地铁站、坛子口公交站等枢纽，凭当日比赛票根即可免费乘坐。这不仅是便捷的交通保障，更是东 道主细致入微的人文关怀，让球迷的观赛之旅始终温暖。 以赛为桥，邀约山水人文。从山水传说到红色赞歌，从文化展演到暖心服务，赣BA也是一座"体育+文 旅"的桥梁。宜春主场，温汤硒菊、浮梁茶酿啤酒接连登场，来看球，也来赏江西山水、品千年瓷韵、 过赣味新年。一颗篮球，"滚"热的不只是赛场 ...

2月7日早上，雪后细雨与炊烟氤氲笼罩着杭州市富阳区湖源乡新一村。壶源溪畔，红绸装饰的年猪被八 名大汉扛起，开启巡游仪式。 当日，2026壶源溪流域年味民俗体验暨新春文旅消费季活动在该村举行。为此，新一村几乎全村出动准 备了50余桌年猪宴，堪称当地的"年度盛典"。 看"抬年猪"巡游。 鲍梦妮 摄 透过这一席年猪宴，可以看到浙江乡村的不少"好光景"。 中新网杭州2月8日电 题：一席年猪宴，一乡好光景 作者 鲍梦妮 这并非凌金莲一家在"赶潮流"，而是富阳篮球基础愈加深厚的体现。 年猪巡游队伍的后半段，是一支东吴战马表演队。表演者身挂以竹篾为骨架制成的马头、马臀，模拟骑 马作战。他们扮以传统戏剧妆造，或将棍棒抛起，或变换阵型，身姿矫健。 东吴战马的起源地富阳龙门古镇是孙权后裔的最大聚居地，因此东吴战马表演多以三国时期为故事背 景。2009年，"竹马(东吴战马)"被列入第一批浙江省非物质文化遗产扩展项目名录。 "我们用战马迎农历马年，来年一定龙马精神！"东吴战马表演队的编导曹国海介绍，这支队伍的表演者 原先是越剧演员，退休后利用戏剧功底，创新编排东吴战马剧目《东吴招亲》，既传承了非物质文化遗 产，又体现他们自身"宝刀未 ...

Core Viewpoint - The "Ice Super" league in Heilongjiang aims to promote ice and snow sports, enhance public participation, and integrate cultural tourism, thereby boosting local consumption and community engagement [1][2][3]. Group 1: Event Overview - The "Ice Super" league will officially launch in December 2025, focusing on a development philosophy that emphasizes shared benefits and comprehensive integration [1]. - The league features a three-tiered event structure: provincial, municipal, and county levels, with over 1,000 local events planned to engage the community [2][3]. - The league includes both professional competitions and community-friendly events, such as ice sledding and traditional games, making it accessible to all age groups [1][2]. Group 2: Community Engagement and Infrastructure - Over 3,000 community ice and snow venues have been established across the province, including 500 public ice rinks in Harbin, creating a "30-minute ice sports fitness circle" [1][3]. - The league has successfully attracted over 240,000 participants in various events, indicating strong public interest and engagement [3]. Group 3: Integration with Tourism and Health - The "Ice Super" league promotes a seamless integration of sports and cultural tourism, encouraging visitors to transition from merely watching to actively participating in ice sports [2][4]. - The initiative aims to enhance the ice and snow equipment industry and promote health through increased public participation in ice sports [2][4]. Group 4: Upcoming Events and Activities - A series of sports activities are planned for the upcoming Spring Festival, including over 300 community-friendly events that are free and accessible to all [6][7]. - The 16th Provincial Sports Games will feature snow sports competitions, coinciding with the 2026 Milan Winter Olympics, to foster a festive atmosphere around winter sports [7].

Core Insights - The State Council has approved and officially issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," highlighting the government's commitment to boosting service consumption, particularly in the ice and snow sports sector [1][2] Group 1: Ice and Snow Sports Consumption - The 2025-2026 ice and snow season is showing strong momentum, with a total of 118 million visitors to ski resorts from November 1, 2025, to January 31, 2026, and inbound tourist flow increasing by 89.2% year-on-year [1] - Total consumption around ski resorts reached 69.15 billion yuan, with transaction volume growing by 6% compared to the previous year [1] Group 2: Policy Support and Accessibility - Multiple regions, including Jilin and Xinjiang, have introduced policies such as "snow holidays" for students, allowing them to enjoy free ice and snow activities at designated venues [2] - Transportation services have been optimized, with trial programs for "snow equipment convenience" on certain trains and enhanced luggage services at airports [2] Group 3: Community Engagement and Events - The 12th National Mass Ice and Snow Season has been launched in Changchun, with over 2,000 related events planned nationwide [2] - The focus on youth participation is evident, with the 2026 National Youth Winter Sunshine Sports Conference set to take place in Urumqi, featuring various ice and snow competitions [2] Group 4: Industry Development - The ice and snow sports and economy are entering a new phase of high-quality development, driven by policy support and market demand, leading to an extended industrial chain and diversified consumption scenarios [2]

庞大的客流如何转化为真金白银？盐城市体育局局长徐丹介绍，盐城通过发展"票根经济"，与文旅部门携手打造"跟着苏超游盐城"品牌，组织消费市集， 成功实现了从"看比赛"到"游盐城"的转化，实现了赛事品牌与城市发展的双向赋能。 赛事矩阵持续扩容，打造经济增长极。"苏超"的成功并非孤例。会议上提到，2025年盐城还成功承办了CFA中国之队.盐城国际足球邀请赛和盐城马拉松 等重大赛事。其中，足球邀请赛吸引现场观众3.5万人次，央视直播覆盖超2500万人次；盐城马拉松则吸引了11225名市外选手参赛。仅这两项赛事，就对 住宿、餐饮、文旅等业态形成有力拉动，产生经济效益2.89亿元。 扬子晚报网讯(记者陈燃)2月6日，2026年盐城市体育局长会议召开。会议总结了"十四五"时期及2025年全市体育发展成就，并对"十五五"及2026年重点工 作进行了部署。 扬子晚报/紫牛新闻记者从会上获悉，过去一年，盐城体育事业在"赛事经济"领域交出了一份亮眼答卷，特别是"苏超"联赛盐城赛区，通过深挖"票根经 济"，以"足球+"融合模式带动餐饮、住宿、文旅等相关产业经济效益超50亿元，成为激活城市消费的新引擎。 "苏超"现象级爆火，主场流量变" ...

Core Insights - The term "Su Chao" has been officially included in the Jiangsu provincial government work report, marking its transition from a popular internet slang to an official term, reflecting the success of the first "Su Chao" event in 2025 and its impact on urban football leagues nationwide [1][2] Group 1: Economic Impact - The "Su Chao" initiative has led to a 10.4% increase in tourist visits and a 10.2% rise in total tourist spending, showcasing its effectiveness in attracting visitors [2] - The event has generated significant local economic activity, with a ticket leading to an average of 7.3 yuan in additional spending, and 95.9% of attendees reported extra expenditures [3] Group 2: Community Engagement - Over 65% of the 516 participating players in "Su Chao" are ordinary citizens, including delivery workers, bank employees, and students, emphasizing the grassroots nature of the event [3] - The initiative has implemented various community-friendly measures, such as free admission to scenic spots and discounts in restaurants, enhancing public participation [3] Group 3: Business Ecosystem - The 2026 season's business cooperation launch saw an expansion of sponsorships, including Jiangsu Bank and 24 other sponsors, with a special program for small businesses to participate at a low cost [4] - The government has introduced policies to support the development of various sports events, encouraging grassroots participation and extending the benefits of sports to rural areas [4] Group 4: National Expansion - The success of "Su Chao" has inspired other regions to launch their own city football leagues, with Guangdong's "Yue Chao" and Shandong's "Qi Lu Chao" focusing on cultural integration and regional collaboration [5][6] - The "Northeast Chao" league aims to synchronize with the tourism season, promoting local tourism through sports events [6] Group 5: Local Initiatives - Shanghai is set to launch its own "Hu Chao" league, focusing on community-level participation and integrating various sports into a broader public sports initiative [7][8] - The city plans to host over 5000 sports events across multiple disciplines, aiming to engage over 5 million participants throughout the year [7]

Group 1 - The Inner Mongolia Bank Cup Super Ski League concluded its fifth event of the 2025-2026 season in Baotou, attracting over 130 athletes from 12 cities in Inner Mongolia [1] - The event maintained high standards of officiating with a national-level referee team and adhered to the International Ski Federation competition rules, using "total time of two runs" as the ranking criterion [1] - The competition featured both dual and single board slalom events, with champions emerging from eight categories for adults and youth [1] Group 2 - The Baotou team excelled in the dual board slalom, with athletes winning in various youth and adult categories, including champions from Hohhot and Ordos [2] - The overall rankings saw Hohhot team surpass Hulunbuir team to take the lead, with Ulanqab team in third place, as the results from this event were added to the total points [2] - The event promoted a "sports + cultural tourism" integration model, enhancing the visibility of ice and snow sports while supporting the development of Inner Mongolia's ice and snow economy [3]

Core Insights - The first "Ice Super" event in Heilongjiang is gaining popularity, showcasing a blend of sports and cultural tourism, aimed at invigorating the ice and snow economy [1][2] Group 1: Event Overview - The "Ice Super" event will run from December 2025 to March 2026, featuring various activities such as speed skating, public ice skating, winter swimming challenges, and ice car rallies, attracting over 240,000 participants and reaching more than 20 million people online and offline by mid-January [1][3] Group 2: Inclusivity and Accessibility - The event promotes inclusivity by transforming ice sports from niche activities to widespread participation, with low barriers to entry and a variety of events catering to all ages and skill levels, such as traditional folk sports and ice sledding competitions [3][4] - Heilongjiang has established around 3,000 public ice sports venues and hundreds of public ice rinks in Harbin, creating a "30-minute ice sports fitness circle" for residents [3][4] Group 3: Multi-Dimensional Integration - The integration of "sports + cultural tourism" enhances visitor engagement, turning spectators into participants and extending their stay, thereby increasing consumer loyalty [4][5] - The event also promotes "sports + health" by encouraging winter fitness habits among the public, aligning with national fitness strategies [4][5] - The "Ice Super" event connects various sectors, including food, cultural products, and equipment, creating diverse consumption scenarios and boosting the related industry chain [4][5] Group 4: Brand Development and International Recognition - The event leverages Heilongjiang's ice sports advantages to create a brand matrix that enhances the province's cultural tourism identity, giving it a dynamic new label [5][6] - International events, such as ice hockey invitation matches and dragon boat races, elevate Heilongjiang's global recognition in ice tourism [5][6] Group 5: Future Directions for Sustainable Development - To ensure sustainable growth, the event should focus on building a strong community base by diversifying event offerings to meet various demographic needs [6][7] - There is a need to deepen integration across seasons and industries, promoting outdoor events in non-winter months and enhancing the synergy between sports, tourism, and health [6][7] - Strengthening brand operations and creating a replicable model for the "Ice Super" event can enhance its visibility and facilitate its expansion to other ice-rich regions [6][7]

"这是我第一次在冰上划龙舟，非常特别！既需要爆发力，也讲究团队配合，冲刺时刻特别激动。"来自 也门的留学生刘阳是外籍留学生代表队中的一员。他已在天津宝坻度过四个寒假，此次参赛仍让他兴奋 不已："这次体验到了中国传统运动与冰雪项目的奇妙结合，也再次感受到这里的热情与活力。" 冰上龙舟是传统龙舟运动在冰雪领域的创新拓展，船体保留龙舟造型并加装冰刀，队员以冰铲驱动前 进，兼具团队协作、力量比拼与冰雪运动的独特趣味。近年来，该项目在北方多地逐渐兴起。 据悉，本次赛事旨在推广冰雪运动，丰富群众冬季健身选择。天津市宝坻区体育局副局长邓卫东表示， 比赛不仅展现了冰上运动的创新与趣味，也是推动"体育+文旅"融合、促进区域农文体旅协同发展的具 体实践。未来，宝坻区将继续拓展冬季运动项目，吸引更多民众参与冰雪运动、乐享健康生活。(完) 中新网天津1月25日电 (薛淳月 周亚强)25日，第十二届全国大众冰雪季2026年宝坻区首届冰上龙舟邀请 赛在潮白河国家湿地公园鸣锣开赛。来自宝坻区各机关单位、街镇、社会组织及外籍留学生组成的12支 队伍，在冰封的河面上展开了一场别开生面的"冰上竞渡"。 1月25日，第十二届全国大众冰雪季2026 ...

中新网江苏扬州1月25日电 国缘V3杯"挥拍中国"羽毛球公开赛全国总决赛24日在江苏省扬州市仪征综合 体育场馆正式挥拍开赛。 "挥拍中国"赛事自创办以来，始终以"服务全民健身，推动健康中国"为宗旨，通过标准化、品牌化、专 业化的运营，成功打造了一个可持续、可复制的群众性体育赛事IP。本次在扬州仪征举办的全国总决 赛，不仅是全国羽毛球爱好者竞技交流的高水平平台，更通过"体育+文旅"的创新融合模式，有效带动 了本地餐饮、住宿、旅游及文创产品消费，激发了区域消费市场，为促进文体旅产业协同发展与消费提 质升级注入了新动能。 当日，随着开赛仪式的圆满举行，国缘V3杯"挥拍中国"羽毛球公开赛全国总决赛的战幕已全面拉开。 赛事由中国羽毛球协会、江苏省体育局、中体产业集团联合主办。(完) 本次总决赛规格再创新高，正式升级为中国羽毛球协会五星级全民健身积分赛事，吸引了来自澳大利 亚、马来西亚、巴基斯坦、加纳等国家和地区，以及中国内地17个省、61个城市的800余名参赛选手。 在为期两天的赛程中，选手们在男单、女单、男双、女双及混双等多个项目上展开激烈角逐，共同竞 逐"挥拍中国"年度最高荣誉。 1月24日，国缘V3杯"挥拍中国" ...