近日，历时一周的萧山区楼塔镇第33届篮球比赛圆满落幕。岩山村队最终力压群雄，捧得总冠军奖 杯，并将代表楼塔镇出征萧山区"村BA"赛事。 赛场边，村民朱李华架着直播设备，每晚对比赛进行直播。这是他连续第六年直播楼塔"村 BA"，"很多楼塔人在外乡，非常希望能实时看到家乡的比赛。"他的直播间成为楼塔游子们的"线上主 场"，高峰期同时在线人数达四五千人，一场比赛累计观看量可达七八万人次。篮球，成为连接乡愁的 桥梁。 "村BA"也激活了乡村夜经济。赛场外，由当地政府出资打造的"村潮妙市"每晚开市，热闹非凡。 楼塔细十番、楼塔篾编、灯彩、闷清等非遗展示引人驻足，"奇拍站""方言助威""小卡祝福""篮球神投 手"等潮玩互动趣味十足，加上楼英养生集的中医药体验、特色餐饮区的烟火气，共同构成乡村夏夜的 活力图景。赛事期间，周边农家乐住宿也十分火爆。 从上世纪五六十年代篮球传入楼塔古镇，到1966年楼塔举办首场正式比赛，再到撤乡并镇后连续举 办33届联赛，篮球承载着楼塔几代人的集体记忆。未来，楼塔镇将继续以球为媒，放大"体育+文旅"效 应，为千年古镇注入强劲可感的"篮"动力。 本届赛事吸引了全镇12支村级队伍参赛，自8月8日开 ...

Group 1 - The tourism industry is introducing new "easy" experiences in scenic areas to enhance visitor comfort during the summer heat, such as automatic escalators and misting systems [1][5] - The popularity of "easy" activities, like the "easy" bungee jump and "light" rafting, has led to increased visitor numbers, with some attractions seeing daily attendance exceeding 1,000 [3][5] - Non-ticket revenue for scenic spots has significantly increased, with the share rising from below 20% to over 50% due to the introduction of new experiences [5] Group 2 - Nighttime tourism activities are gaining traction, with various themed events attracting more visitors and extending their stay, such as the immersive film-themed events in Zhengzhou [5][6] - The overall ticket bookings for nighttime outings have increased by 20% compared to last year, indicating a growing preference for evening entertainment [6] - The integration of sports into tourism, such as indoor skiing and football events, is becoming a new trend, with significant increases in visitor numbers and hotel occupancy rates [7][9] Group 3 - The indoor snow sports sector is thriving, with a reported 300% increase in foreign visitors, particularly from Japan and South Korea, during the summer [8] - The introduction of promotional offers linked to local sports events has boosted tourism, with some areas reporting a 60% increase in visitor numbers during match weekends [9] - The hospitality sector is benefiting from this trend, with hotel occupancy rates rising significantly during sports events, indicating a strong correlation between sports and tourism [9]

央视网消息：2025年暑期，不少地方都在文旅项目中增加了消暑纳凉新花样。一些自然景区专门全新推出了降低难度的"轻松"体验项目，还加 装消暑设备改善游客体验。 走进浙江淳安天屿景区，300多米长的三段自动扶梯直通山顶，扶梯两侧还配有水雾喷洒装置，游客登山同时也能享受到清凉。不仅如此，在 山上欣赏自然风光后，游客通过水滑道就能抵达山脚。 在浙江安吉云上草原景区，游客穿好装备，从高约30米的蹦极台跳下，缓慢、匀速落到地面。这个暑期，"轻松"蹦极项目日均接待游客超千 人。 为了让游客在电影小镇有更好的体验，这里新增了智能喷头等多种设备，游客体感温度能够直接降低5—8℃。最近，在主题活动带动下，小镇 日均客流超万人，营业收入同比增长达30%。 传统消暑项目的漂流也有了"轻松版"。在浙江安吉原野西溪景区、湖北宜昌朝天吼景区等地，只需穿上救生衣的轻松漂流和新开发的"洞漂"， 让游客既减少体力消耗，又增加了漂流游玩的乐趣。 多地景区数据显示，新增"轻松版"体验项目让游客数量在高温天气仍维持高位。这也带动周边的民宿、酒店等入住率持续接近满房，景区非门 票收入的占比也从不足20%提升到超50%。 多地上新夜游玩法吸引游客 在这个 ...

Group 1 - The event "Summer Winter Swimming Challenge" in JianDe attracted over 2,800 participants from 120 teams across 16 provinces, showcasing a spectacular scene of "thousands competing on the river" [3] - The competition featured traditional events such as the "Cold Resistance Warrior Crossing the Xin'an River" (900 meters) and "Cold Resistance Warrior Swimming in the Xin'an River" (1,700 meters), testing both teamwork and individual cold resistance limits [3] - The unique charm of the Xin'an River's summer winter swimming comes from the constant temperature water sourced from 70 meters deep at the Xin'an River Hydropower Station, with the event being held 24 times since its inception in 1988 [3] Group 2 - The newly added "Reverse Current Challenge" paddleboard competition became the highlight of the event, with 47 participants, the youngest being only 12 years old [4] - The event introduced the concept of "light extreme sports," promoting a diversification of traditional winter swimming, and JianDe is developing various light extreme sports such as triathlons, rock climbing, and diving, appealing to younger audiences [4] - JianDe aims to deepen the "sports + cultural tourism" model, integrating resources like constant temperature river water and scenic canyons to create a new trillion-level sports tourism industry [4]

Group 1 - The core viewpoint is that sports events significantly drive consumer spending, as evidenced by Jiangsu Province's retail sales reaching 19,883.9 billion yuan, a year-on-year increase of 5.6%, leading the nation in both scale and net increase [1] - The model of combining sports with cultural tourism is becoming a crucial strategy for various regions to stimulate domestic demand and enhance regional influence [3][4] - The "Su Super" football league serves as a successful example, demonstrating the potential of sports events to convert event traffic into actual sales [5][4] Group 2 - Zhejiang Province has launched the largest grassroots basketball event, "Zhe BA," covering 11 cities and 90 counties, running from July to February next year, aiming to replicate the success of "Su Super" [2][8] - The "Zhe BA" initiative is designed to leverage basketball to stimulate cultural and tourism consumption, with local governments offering various incentives such as free entry to attractions and discounts at local businesses [9][10] - The emergence of regional leagues like "Gan Super" in Jiangxi reflects a broader trend across the country, where local governments are using sports as a medium to enhance regional identity and economic development [11][12]

新京报讯（记者张璐）随着西定福庄村篮球场上最后一声哨响，历时近一个月的通州张家湾镇第二 届"村 BA"篮球联赛7月20日落下帷幕。体育盛宴覆盖20支队伍、历经48场角逐，在文化和科技的加持 下，这场"体育+文旅"的篮球联赛上演了机器人太极扇表演、贾宝玉创意篮球秀等经典场面。 在张家湾镇"村 BA"篮球联赛开幕式上，枣林庄小车会展示了传统文化的魅力，百位太极运动爱好者与 人形机器人带来精彩的太极扇表演，智能发球机器人展现了科技的"硬核"实力。闭幕式上演《贾宝玉创 意篮球秀》，"宝二爷"身披球衣展开跨界对决，将张家湾红学文化与街球潮流巧妙融合。古典舞《又见 红楼》为激烈赛事注入诗意底蕴。"体育搭台、文化唱戏" 的创新模式，让赛场变身非遗展示与文化传 播的舞台。 7月20日的冠亚军决战成为焦点。球员们飞身抢断的矫健身影、三分远投的精准弧线，与场边村民的呐 喊交织，草根赛事超越竞技本身，点燃了全民健身热情。赛事同样赋能乡村振兴，此次颁发的奖品包括 南大化村金耳菇、东永和屯村非遗花馍和中国国家地理标志产品——张家湾葡萄，用特色农产品传递乡 土温情。 通州区张家湾镇党委书记周丰表示，此次赛事在文化传承方面，让非遗小车会、 ...

Group 1 - The 2025 UAE Arabian Horse World Cup (China Station) has officially opened in Qingdao, marking the first time this internationally recognized event has been held in China [1][4] - The event is organized by the China Horse Industry Association and the UAE Arabian Horse Association, with support from the Shanghai Cooperation Organization [4] - The event includes an opening ceremony, group matches, championship races, and a "Horse Cooperation" industry zone, providing a platform for industry professionals and enthusiasts to exchange ideas and showcase the latest developments in the horse industry [4] Group 2 - The "Summer of SCO" series of events has been officially launched, which has been held annually since 2021 and is recognized as a culturally significant initiative among SCO member states [4] - The introduction of a top-tier equestrian event is seen as a new model for "sports + cultural tourism" cooperation, aimed at promoting Qingdao's cultural tourism industry and enhancing friendly exchanges and economic cooperation among SCO countries [4] - The "Summer of SCO" series will continue until September, featuring over a hundred activities across various categories, including cultural arts, tourism promotion, exhibitions, education, sports, and consumer stimulation [4]

Core Insights - The article highlights the transformation of Dai County in Shanxi through sports, emphasizing the economic benefits and community engagement derived from hosting various sports events [1][3][5]. Group 1: Sports Events and Participation - Dai County has hosted 18 national and 5 provincial sports events, with a total of 761 events and 15,000 participants, showcasing a vibrant sports culture [1]. - The county has achieved 100% coverage of public sports facilities in towns and villages, with a per capita sports area of 3.12 square meters by the end of 2024 [3]. Group 2: Economic Impact - The frequent hosting of sports events has stimulated the local economy, particularly in hospitality and dining, with hotels experiencing high occupancy rates during events [5]. - The county's hotels and restaurants rely on tourism during peak seasons and sports events during off-peak times, indicating a dual economic strategy [5]. Group 3: Integration of Sports with Other Industries - Dai County is exploring the "Sports+" model, integrating sports with tourism and local industries, such as promoting local yellow wine through sports events [8]. - The county offers free access to scenic spots for participants and discounts for their families, converting sports event traffic into tourism revenue [8].

Core Viewpoint - The event showcased the integration of sports and tourism in Jiangsu, highlighting the ecological charm and urban vitality of Luyin through the first motorcycle rally in the region [1][2] Group 1: Event Overview - The "Charming Jiangsu, Most Beautiful Sports" motorcycle rally took place in Luyin, Jiangsu, featuring over 170 motorcycles and attracting numerous motorcycle enthusiasts [1] - The event included a parade of motorcycles around the Dragon Shrimp Festival Square, creating a lively atmosphere with local citizens and tourists in attendance [1] Group 2: Participant Experience - Participants enjoyed scenic rides around Tianquan Lake, with one rider expressing the unique experience of feeling like part of a picturesque landscape [1] - Local delicacies, such as the famous thirteen-spice shrimp, were highlighted, enhancing the cultural experience for participants [2] Group 3: Economic and Cultural Impact - The event filled a gap in non-competitive motorcycle events in Jiangsu and promoted the "sports + tourism" model as a means to enhance the city's profile [2] - Local authorities provided incentives, such as free access to all scenic spots for participants, further promoting tourism in the area [2]

Group 1 - The national youth campus football league for university women's B group was held in Wuzhou, attracting around 500 participants [1] - The event showcased a blend of sports and local culture, with athletes engaging in local attractions and cuisine during breaks [1][2] - Wuzhou's unique cultural and culinary offerings, such as ice spring soy milk and other local delicacies, were highlighted by the athletes [1][2] Group 2 - Wuzhou has developed a model of driving tourism through sports events, successfully creating a cultural tourism brand linked to football [3] - The Wuzhou Sports Training Base received 91,000 visitors in the first half of the year, generating revenue of 3.88 million yuan and boosting tourism consumption by 2.5 million yuan [3] - The integration of football events with cultural tourism is seen as a way to enrich consumer experiences and sustain economic activity [3]