据了解，此次赛事以"进景区、进街区、进商圈"为理念，创新践行"体育+文旅"融合模式，不仅让参赛 选手能够在竞技之余体验云南的城市风光与人文温度，更吸引海内外球迷跟随赛事足迹开启"跟着赛事 去旅行"之旅。来自美国Black Ops队的球员Steven表示："我很喜欢昆明，有机会我会再来旅游，我要把 这座城市推荐给其他人。" 11月22日至23日，2025云南3×3超级联赛昆明总决赛在云南省昆明市举行。16支海内外高水平球队在此 展开36场激烈比拼，角逐联赛总冠军。 此次赛事是由国际篮球联合会(FIBA)授权、云南省自主打造的品牌赛事。自8月23日开赛以来，该联赛 历经曲靖陆良、丽江、德宏芒市三站分站赛，吸引海内外大量篮球爱好者通过线上直播、线下观赛等方 式参与其中。 11月22日，球员们通过24场小组赛，为现场观众呈现了集强对抗、快节奏、多反转于一体的篮球盛宴。 11月23日，晋级8强的队伍参加淘汰赛，角逐昆明总决赛冠军奖杯。 此次赛事不仅是高水平的体育竞技平台，更是推动体育旅居产业发展的重要载体，让赛场成为展示"有 一种叫云南的生活"的新窗口，以体育为桥梁展现云南"体育旅居"的独特魅力，积极推动云南体育文 化 ...

第十五届全国运动会今天（20日）进入开幕后的第十一个比赛日。十五运会期间，澳门赛区承办了乒乓球、三人篮球以及 空手道等五个比赛项目。其中，在群众比赛项目空手道赛事中，澳门取得了3金2铜的历史最好成绩。今天的"行走湾区看全 运"系列报道，跟随记者从一堂空手道冠军课开启。 一拳一脚见真章 武道薪火燃湾区 跑步、伸展、踢腿……二十分钟的热身结束，冠军课开启。 空手道融拳、腿、摔于一体，每招每式既可进攻又能防守，极具实用性和观赏性。这项起源于中国的武道项目，如今在全 球有超过一亿的习练者。 最放松的状态，才能打出最有力的动作，是郭建恒从20多年的习练中体悟出的道理。2017年空手道首次成为全运会比赛项 目，4年前郭建恒曾为澳门拿下全运会的第一枚奖牌，2023年又收获杭州亚运会男子个人和团体两枚银牌，是澳门家喻户晓 的体育明星。 空手道在澳门有着很好的群众基础，许多七八岁的小朋友就有参赛经历。这次在家门口承办全运会的空手道比赛，更让他 们觉得未来可期。 澳门空手道运动员 郭建恒：全运会这次国家让我们三地一起举办，对我们来说是高度的重视和信任。三个地方一起办，效 果会更加强大。一个人可以走很快，但是一个团队走，可以走很远 ...

央视网消息：第十五届全国运动会11月20日进入开幕后的第11个比赛日。十五运会期间，澳门赛区承办了乒乓球、三人篮球以及空手道等5个 比赛项目。其中，在群众比赛项目空手道赛事中，澳门取得了3金2铜的历史最好成绩。 每当有体育赛事来临，运动潮流、健康之风就会从赛场吹遍整个澳门。 很多澳门市民的一天是从晨跑开始的，记者在澳门市民非常钟爱的运动场地之一松山公园遇到了一群跑团。 有着2000多人的松山晨运好友会，是澳门众多体育类社团的代表。据统计，澳门1.2万个社团中，体育类社团有2000多个，涵盖手球、桌球、 拳击、单车、健美等45个类别。 跑步、伸展、踢腿……20分钟的热身结束，冠军课开启。 空手道融拳、腿、摔于一体，每招每式既可进攻又能防守，极具实用性和观赏性。这项起源于中国的武道项目，如今在世界有超过1亿的习练 者。 最放松的状态才能打出最有力的动作，是郭建恒从20多年的习练中体悟出的道理。2017年，空手道首次成为全运会比赛项目，4年前郭建恒曾 为澳门拿下全运会的第一枚奖牌，2023年又收获杭州亚运会男子个人和团体两枚银牌，是澳门家喻户晓的体育明星。 郭建恒表示，空手道在澳门有着很好的群众基础，许多七八岁的小 ...

记者丨魏彤 田静 编辑丨蒋韵 十五运乒乓球比赛现场。受访者供图 "3、2、1、抢！"詹敏一边默念着秒数，一边疯狂点击手机和平板的十五运会乒乓球比赛抢票 页面。在卡顿和刷新的几个流转间，两个屏幕均弹出"已售罄"，"又没抢到，太难了！" 另一边，梁静一家传来喜讯："全家4台设备同时登录，过程比'闯关'还紧张。页面卡顿了足足 5分钟，当显示付款成功时，儿子激动得在家跑了好几圈！" 这是粤港澳三地首次携手承办十五运会的强大吸引力——无数像詹敏、梁静这样的观赛者， 正从全国各地涌向湾区。 开闭幕式期间，36个项目373场精彩赛事陆续展开，跳水、游泳、篮球等热门赛事在广州、深 圳、东莞等地上演，击剑、乒乓球则分别落地香港、澳门。 这场跨越三地的体育盛会，不仅点燃全民观赛热情，更承接了粤港澳大湾区"体育+"的多业态 共振，加速湾区内人员流动与消费升温。 "全运会赛事遍布粤港澳各地，形成全域联动的'空间效应'。"暨南大学经济学院教授、特区港 澳经济研究所副所长谢宝剑向南方财经记者表示，赛事举办地与周边景区串联，相当于提供 了一张"运动湾区"文旅地图，实现从一场比赛到一座城市的引流。同时，票根经济形成"长尾 效应"，拉长文旅消 ...

Core Insights - The 15th National Games in Guangdong is not only a peak sports competition but also serves as a "super engine" driving urban development across 21 cities in the province [1] - Cities are leveraging their unique sports identities to explore different development paths, transitioning from "hosting events" to "enhancing cities" [1] Group 1: Sports Identity and Economic Development - Zhuhai and Zhanjiang are using their sports identities to build a robust economic foundation, focusing on high-value manufacturing within the sports industry [2] - Zhuhai is developing its cycling industry, with companies like Zhuhai Blueprint Sports Technology leading in smart cycling equipment and setting national standards [2] - Zhanjiang is promoting water sports, with plans to host international competitions to enhance its reputation as a water sports city [3] Group 2: Integration of Sports and Tourism - Cities like Jiangmen, Maoming, and Yangjiang are focusing on converting sports appeal into tourism and consumption, exploring the "sports+" integration model [4] - Jiangmen is leveraging its volleyball culture to enhance tourism, planning events like marathons and dragon boat races to attract visitors [4] - Yangjiang is organizing a series of events that combine sports with cultural and technological forums, aiming to showcase its identity as a "green energy city" [4] Group 3: Strategic Initiatives and Future Plans - Maoming is establishing itself as a "directional city" and is exploring various integration models, including a focus on health and wellness tourism [5][6] - The city plans to upgrade its existing sports events and develop new tourism routes based on the legacy of the National Games [5][6] - The hosting of the National Games is seen as a transformative opportunity for Guangdong cities, providing a model for other regions to enhance quality development through sports [6]

（原标题：全运湾区游：从抢票到"刷城"，?一张门票撬动全域消费） 南方财经记者魏彤 田静 广州、澳门报道 "3、2、1、抢！"詹敏一边默念着秒数，一边疯狂点击手机和平板的十五运会乒乓球比赛抢票页面。在 卡顿和刷新的几个流转间，两个屏幕均弹出"已售罄"，"又没抢到，太难了！" 另一边，梁静一家传来喜讯："全家4台设备同时登录，过程比'闯关'还紧张。页面卡顿了足足5分钟， 当显示付款成功时，儿子激动得在家跑了好几圈！" 这是粤港澳三地首次携手承办十五运会的强大吸引力——无数像詹敏、梁静这样的观赛者，正从全国各 地涌向湾区。 开闭幕式期间，36个项目373场精彩赛事陆续展开，跳水、游泳、篮球等热门赛事在广州、深圳、东莞 等地上演，击剑、乒乓球则分别落地香港、澳门。 这场跨越三地的体育盛会，不仅点燃全民观赛热情，更承接了粤港澳大湾区"体育+"的多业态共振，加 速湾区内人员流动与消费升温。 "全运会赛事遍布粤港澳各地，形成全域联动的'空间效应'。"暨南大学经济学院教授、特区港澳经济研 究所副所长谢宝剑向南方财经记者表示，赛事举办地与周边景区串联，相当于提供了一张"运动湾区"文 旅地图，实现从一场比赛到一座城市的引流。同 ...

Core Insights - The article emphasizes the connection between sports events and urban economic vitality, highlighting how cities in Guangdong are leveraging the 15th National Games to enhance their sports identity and stimulate economic growth [1][2][4]. Group 1: Urban Sports Identity - Cities in Guangdong are promoting their unique sports identities, such as "Marathon City" Shenzhen and "Hockey City" Yunfu, to attract attention and investment [1][3]. - The concept of "hosting events is hosting the city" is being adopted to create new urban branding and economic opportunities [1][4]. Group 2: Economic Impact of Sports Events - The 15th National Games is generating a "long-tail effect," driving consumption and economic activity through innovative consumer experiences [1][3]. - Shenzhen is enhancing its status as an international sports city by integrating high-quality venues and diverse cultural tourism offerings, which are expected to boost sports consumption and related industries [2][3]. Group 3: Innovative Consumption Scenarios - Cities like Shantou are creating new consumption scenarios by combining sports events with local culture, such as "sailing + coffee" and "surfing + music," appealing to younger demographics [3][4]. - The introduction of "ticket root economy" aims to convert event attendance into extended economic benefits, promoting longer stays and increased spending [3][4]. Group 4: Integration of Technology and Sports - Shenzhen is incorporating advanced technologies like AI and 5G into the event management process, enhancing the overall experience and setting a precedent for future sports events [6][7]. - The integration of sports with technology and cultural elements is seen as a pathway to develop a modern sports industry that supports high-quality economic growth in Guangdong [7][8]. Group 5: Future Directions - The article suggests that Guangdong is on the verge of transforming its sports economy into a comprehensive "sports+" model, integrating various industries for sustainable growth [7][8]. - The focus on high-end manufacturing and modern services within the sports industry is expected to become a significant driver of economic development in the region [8].

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is accelerating the integration of regional sports industries, transforming competition excitement into consumer spending and enhancing venue upgrades and ecosystem collaboration [1] Group 1: Economic Impact - The mascot IPs "Xiyangyang" and "Lerongrong" have seen explosive growth, with over 2,800 licensed products generating sales exceeding 680 million RMB [3] - During the National Games, ticket sales and tourism initiatives have led to a 26% increase in flight bookings to Guangzhou, Shenzhen, and Zhuhai, with overall cultural and tourism consumption in Guangzhou rising by 20% [4] Group 2: Venue Development - Guangdong is promoting public access to sports venues, while Hong Kong aims to attract millions to the Kai Tak Sports Park for high-end events, and Macau is offering specialized sports training programs [5] - The collaboration among the three regions is establishing a unified standard for sports events, enhancing the long-term development of the sports industry [5] Group 3: Future Trends - The integration of the sports industry in the Guangdong-Hong Kong-Macau Greater Bay Area is expected to focus on digital transformation, green development, and youth training over the next 5 to 10 years [6] - Recommendations include building a collaborative sports data platform, promoting energy-efficient venue renovations, and establishing a unified youth sports training system [6]

Group 1 - The core viewpoint of the article highlights the successful collaboration among Guangdong, Hong Kong, and Macau in hosting sports events, which facilitates deeper integration and shared benefits among the three regions [1][2]. - The 19 cities in the Guangdong-Hong Kong-Macau Greater Bay Area are working together to create a collaborative sports event framework, utilizing smart venues for data sharing, ticketing, and security services [1][2]. - The "seamless customs clearance" initiative has been implemented to enhance the efficiency of athlete and audience movement across borders, showcasing the effective planning and cooperation among the governments of the three regions [1][2]. Group 2 - The rich sports culture in the three regions provides a solid foundation for integrated development, with various sports events like marathons in Guangzhou and Shenzhen, basketball in Dongguan, and football in Meizhou contributing to a diverse sports landscape [2]. - The unique sports advantages of each region complement each other, creating a platform for shared growth and the potential for joint bids for higher-level international events [2]. - The integration of sports with tourism is seen as a way to transform event traffic into developmental momentum, with suggestions for creating cross-border tourism routes and annual brand events to extend benefits [2]. Group 3 - Experts recognize the unique value of sports events in fostering emotional connections and aligning regulations, which lays the groundwork for international event cooperation [3]. - The experience gained from joint hosting of events can lead to a replicable and promotable model for cross-regional sports collaboration, enhancing the global competitiveness of the region's sports events [3].

为了承接市民的观赛旅游需求，十五运会和残特奥会旅行社类门票官方代理机构还推出了"跟着赛事去 旅行"系列旅游产品，行程融合大湾区城市地标、文化体验和岭南特色餐饮等元素。 十五运会和残特奥会旅行社类门票官方代理机构品牌部经理 官键：增加非遗点心餐，另外游客能在珠 江夜游船上，一边看粤剧一边品尝特色美食。包括武术文化、粤菜文化都会融入观赛旅游线路中。最远 的订单，有从新疆通过购买旅游产品去澳门观看乒乓球比赛的。 马骏是第十五届全运会的一名工作人员，在休息期间，妻子带着放秋假的孩子来到广州跟他团聚，第一 站他们就来到广州长隆野生动物世界。在全运会期间，广州很多景区都推出了全运会注册运动员、教练 员、裁判等凭身份证原件及工作证免费入园，现场观赛观众凭身份证原件及赛事凭证购票享折扣优惠等 活动。 记者了解到，在本届全运会期间，广州各大主题公园景区，融合体育精神、生态文化等元素，推出形式 多样的主题活动，同时，广州还推出近百万张免费及优惠门票，掀起"体育+文旅"消费热潮。 （央视财经《天下财经》）第十五届全运会期间，粤港澳大湾区的旅游市场热度迅速攀升。广州市内多 个景区 "上新"特色主题活动，同时推出系列优惠活动，掀起"跟 ...