央视网消息：刚刚过去的国庆中秋假期，看一场体育比赛，"跟着赛事去旅行"成为许多人的度假新选择。体育消费动能强劲，赛场内外热 力十足。 在浙江富阳体育中心，一支6人摩托车队伍正合影留念，假日期间，她们相约从温州骑行300多公里来到杭州，观看自己的家乡篮球队与富 阳篮球队即将展开的篮球对战。 这个假期，浙江城市篮球联赛密集推出19场赛事，配套打造文旅市集等消费新场景，拉动多业态综合消费超过1亿元。在湖南多地火热开 赛的"湘超"赛事，联动文旅资源，多处景区向购票观众免费开放，推动全域旅游显著升温。 广东清远以"亲水"为核心主题打造户外运动线路，整合沿线自然景区、乡村风光和体育设施，串联起徒步、漂流、溯溪等运动场景。 一站式运动畅游 到户外领略山水风光 这个假期，国家体育总局发布14条户外运动精品线路，统筹各线路多类型户外运动资源及配套服务设施，在户外运动中游览山水风光成为 度假新时尚。 辽宁大连围绕58公里的黄金海岸线，打造融合公路骑行、海钓、龙舟等多种运动场景的户外运动线路，国庆期间配套推出高水平山海赛 事、文体旅活动80余项，参与群众近百万人。 反向出行 身边的体育公园人气爆棚 各大热门景点人潮涌动之时，用运动 ...

冀时客户端报道 这几天，河北体育赛事热力全开，以赛为媒，各地打造假日文旅新场景，消费潜力不断释放。 当赛事走进商圈、景区，体育活力与城市烟火气摩擦出别样的火花。在石家庄长安万达广场，河北省三人制篮球联赛总决赛将商业空间 化作热血赛场；在古城正定的阳和楼前，2025"正定乒乓"全民联赛不分年龄、不限水平，8岁孩童与65岁长者同场挥拍。 参赛选手 樊岩： 是一个全民的运动，也是咱们的国球，然后在正定古城下举办，我们觉得特别好，特别有意义的一项活动。 在张家口崇礼区国家跳台滑雪中心举行的2025（首届）京津冀新能源汽车挑战赛上，专业车手的极限操控让现场游客直呼过瘾。同步举 办的"智野无限"崇礼汽车嘉年华更推出"真金白银"的优惠，单台车辆最高降价4.8万元。 北京游客 叶红立： （对）新能源的汽车我们也是非常感兴趣，而且也是想购买一台。 中国国际贸易促进委员会机械行业分会会长 周卫东： "国际范儿"赛事同样亮眼。保定迎来2025ITF国际网球大师赛MT200保定站，近400名中外选手同场竞技。 英国选手 布雷特： 非常兴奋能来到这里参加比赛，我期待着看到所有年龄段选手之间的激烈竞争，比赛井然有序，给人感觉特别享受。 ...

Core Insights - The event, titled "Yunshan Shiliang Trail Challenge," successfully combines sports and cultural tourism to promote rural revitalization in Tiantai County, Zhejiang Province [1][2] - Over 500 participants engaged in three different race categories, showcasing the natural and cultural heritage of the region while enhancing local economic activities [1][2] Group 1: Event Overview - The event featured three race categories: 28 km "Cloud Peak Breakthrough," 17 km "Valley Crossing Peaks," and 8 km "Mountain Cloud Tour," attracting over 500 runners [1] - The theme "Arriving at Tiantai Mountain, Everything is Complete" emphasizes the dual focus on sports competition and cultural heritage [1] Group 2: Economic Impact - The event significantly boosted local consumption, with many out-of-town participants contributing to increased sales in dining, accommodation, and local specialty products [2] - Local villages leveraged the event to develop agritourism and markets, promoting products such as tea, bamboo shoots, and traditional herbs, effectively turning race routes into sales channels [1][2] Group 3: Environmental Considerations - The organizing committee adhered to "Leave No Trace" principles, optimizing race routes and ensuring post-event cleanup to protect the ecological integrity of Tiantai Mountain [2] - The event not only enhanced regional visibility and outdoor sports appeal but also injected new momentum into the development of mountainous areas through continuous event hosting [2]

来自玉林的游客龙先生每年都关注融安龙舟赛，今年特地携家人前来。"在观看比赛之外，县里还推出'观赛+旅游'线路，我们跟着这些线路 去游玩，很省心。" 新华社南宁10月2日电 题：国潮市集、观赛旅行……广西假日消费新场景扫描 新华社记者农冠斌 国潮市集里人头攒动，融江水面上龙舟竞渡，瑶山悬崖间电梯穿梭……从城市到山水之间，从文化体验到体育观赛，这个国庆假期，广西一 系列消费新场景、新业态，丰富了人民群众的假日生活。 1日，广西南宁博物馆广场上的国潮市集十分热闹，手作香囊、糖画等产品琳琅满目，不少市民一边挑选心仪之物，一边与摊主交流手工艺品 背后的文化故事。 据南宁博物馆工作人员介绍，市集活动将持续至10月8日，后续还将推出红陶制作、古法拓印等手作项目，皮影戏也将每日上演，让游客在热 闹氛围中感受"国风"的魅力。 在广西柳州市融安县，龙州赛参赛队伍在融江河上集合，准备比赛。新华社记者黄孝邦 摄 1日，2025年广西融安龙舟公开赛暨第二十四届长安龙舟大赛在融江上激烈进行。江面龙舟竞渡，两岸观众呐喊助威，气氛热烈。 融安县县长胡伟华说，赛事不仅是体育盛宴，更是融安"文旅+产业"融合的窗口，游客可游览石门仙湖、长安骑楼街 ...

Group 1 - The Jiangsu Province Urban Football League concluded its regular season with significant matches, leading to the qualification of eight teams for the knockout stage [1] - Nanjing's match against Suqian set a new attendance record with 61,106 spectators, marking the highest for a single match in the "Super League" and in Chinese amateur football events [1] - The matches highlighted intense competition among teams ranked sixth to ninth, with Wuxi securing a crucial draw against the league leader Nantong to qualify for the knockout stage [1] Group 2 - The match between Suzhou and Changzhou, despite both teams being out of contention for the knockout stage, showcased a thrilling five-goal contest, emphasizing the passion of the fans [2] - The event illustrated the spirit of community engagement and participation in the league, as expressed by local officials and fans, reinforcing the league's foundational goals [2] - Five teams, including Suqian, Suzhou, Yangzhou, Changzhou, and Zhenjiang, concluded their season, with players thanking fans in a heartfelt farewell [2] Group 3 - The "Super League" has become a vital link between urban emotions and cultural identity, with various initiatives enhancing consumer engagement through sports and cultural activities [3] - Nanjing's integration of cultural performances with sporting events exemplifies the blend of heritage and modernity, while other cities have introduced transportation and tourism incentives to enhance fan experience [3] - The knockout stage will feature single-elimination matches, culminating in the final scheduled for early November at the Nanjing Olympic Sports Center [3]

Core Insights - The article highlights the successful integration of sports and tourism in the Jiangsu Maoshan Scenic Area, resulting in significant visitor growth and revenue increase during the summer months [1][2] Group 1: Visitor Statistics - The Maoshan Scenic Area received 853,100 visitors from July to August, representing a year-on-year increase of 64.28% [1] - The total revenue exceeded 40.95 million yuan, marking a 13.93% increase compared to the previous year [1] - A record single-day visitor count of 65,500 was achieved on August 3 [1] Group 2: Marketing Strategies - The scenic area actively engaged in sports marketing by aligning with the "Super League" events, transforming sports enthusiasm into tourism interest [1] - Various promotional activities were implemented, including free admission for away fans and interactive events like "goal sends ticket" to connect the match experience with tourism spending [2] - The area utilized social media and creative marketing strategies to enhance visibility and attract a broader audience [1][2] Group 3: Economic Impact - The initiatives led to a notable increase in occupancy rates for local accommodations, with one operator reporting a nearly 20% rise during the "Super League" period [2] - The "football+" model effectively stimulated growth in related sectors such as lodging, dining, and cultural tourism, injecting new vitality into the consumer market [2] - Future plans include continued collaboration with large cultural and sports events to promote tourism resources in a more youthful and diverse manner [2]

Group 1 - The "Su Super" regular season is nearing its conclusion, with significant increases in tourist numbers and spending in the host cities [1] - From September 20 to 21, tourist numbers in six host cities (Xuzhou, Nantong, Yancheng, Zhenjiang, Taizhou, and Suqian) grew by 14.06% compared to the previous period, with out-of-town visitors increasing by 18.60% [1] - UnionPay's off-site consumption also saw a rise of 4.82% during the same period [1] Group 2 - The "second venue" viewing model has effectively integrated football enthusiasm into urban life, boosting surrounding business districts and dining options [2] - In Nanjing, the "second venue" at Wuyue Plaza featured popular game IP check-in points and character parades, enhancing the fan experience [2] - In Nantong, approximately 98,400 fans attended the matches at 60 designated "second venue" viewing points along the river [2]

Core Viewpoint - The 2025 Tai'an Marathon is being organized by the Tai'an Cultural Tourism Group, which aims to integrate sports and cultural tourism to enhance the event's quality and participant experience [3][4]. Group 1: Event Organization and Strategy - The Tai'an Cultural Tourism Group has adopted a "cultural tourism + sports" integration strategy, focusing on enhancing the tourism experience through sports events [3]. - The group has successfully organized various sports events, including the Tai'an Marathon and the Tai Mountain Cycling Race, accumulating valuable experience in event management [3][4]. - The organization is exploring commercial value and deep integration of city resources through innovative sponsorship models, aiming to enhance the event's vitality [4]. Group 2: Sponsorship and Partnerships - The event has introduced a "cultural tourism + sports + brand" sponsorship model, successfully securing major sponsors such as Hengdi Group and partnerships with companies like Mengniu and China Petroleum [4]. - The group plans to engage with various sectors, including sports equipment and local cultural tourism enterprises, to ensure high-quality event resources and services [4]. Group 3: Runner Benefits and Experience - The event aims to enhance runner experience through a comprehensive travel support system, integrating resources across accommodation, dining, transportation, and entertainment [5][6]. - Specific benefits for participants include free tickets to scenic spots, discounts on accommodation, dining, and transportation, with an estimated total benefit of around 10 million yuan [6]. - The group has launched several promotional offers, such as discounted hotel rates and special ticket prices for events, to improve overall satisfaction for participants [6]. Group 4: Future Plans - The organization plans to continuously optimize event support services to create a marathon experience that combines professional quality with cultural tourism features [7].

Core Insights - The "2025 China (Shenyang) Rowing Sports Development Index Report" highlights Shenyang's transformation from a regional sports project to an international brand, leveraging local resources and policy support [1][4] - The report indicates that Shenyang's rowing sports have become a new cultural symbol for the city, driven by high-level events and increasing participation [3][4] Industry Development - Shenyang's rowing sports have shown a robust upward trend from 2018 to 2024, with the index value reaching 209.58 points in 2024, a year-on-year increase of 3.88% and an average annual compound growth rate of 13.13% [4][9] - The professional influence of Shenyang's rowing sports is a key competitive factor, with significant growth in the number of high-level events and participating athletes, achieving scores of 211.54 and 510 points respectively, reflecting increases of 14.58% and 16.26% year-on-year [3][4] Economic Impact - The integration of rowing sports with tourism and culture has created new economic opportunities, with the rowing industry development index reaching 160.63 points in 2024, a 12.16% increase [7] - Shenyang's rowing events have significantly boosted local tourism, with the Shenyang Palace Museum seeing an 18.48% increase in visitors and a 14.16% rise in ticket revenue in 2024 [8] Future Prospects - The report suggests that Shenyang aims to build a comprehensive "rowing + culture + technology" ecosystem, positioning itself as a benchmark city for revitalization in Northeast China and sports development [4][5] - The city plans to leverage its industrial advantages to promote domestic production of rowing equipment, enhancing the synergy between sports and various industries [8]

Core Insights - The summer travel season in China has concluded, with a notable shift towards long-distance travel and a more rational consumption structure among domestic tourists, emphasizing value for money and tailored experiences [3][4]. Group 1: Travel Trends - Nearly half of domestic tourists opted for long-distance travel during the two-month summer season, indicating a trend towards more meaningful travel experiences [3]. - The demand from second-tier and lower-tier cities has accelerated, with travel from these areas increasing by nearly 15% year-on-year [5]. - Popular domestic destinations included traditional hotspots like Beijing, Shanghai, and Sanya, while new and niche destinations gained traction [5]. Group 2: Demographics and Spending - University students showed increased travel activity, with their average order price rising by 15.1% year-on-year, reflecting a preference for higher-quality travel experiences [5]. - The booking of international flights by students aged 18-22 grew by over 10%, with a remarkable 42% increase in international flight bookings, particularly from third-tier cities [6]. Group 3: Impact of Media and Events - The popularity of certain media productions, such as "凡人修仙传," has significantly boosted tourism to filming locations, with a 68% increase in interest for the Xinjiang Narat Scenic Area [8]. - The animated film "浪浪山小妖怪" led to a 380% surge in searches for featured scenic spots in Shanxi, with ticket sales in the region increasing by over 40% [9]. Group 4: Accommodation Trends - There was a 40% year-on-year increase in the booking of high-quality hotels in popular destinations, indicating a shift towards upgraded accommodation preferences among travelers [12]. - The average length of stay for overnight visitors has also increased, with family-oriented accommodations in high demand during peak travel periods [12].