Core Viewpoint - The article discusses strategies for brand owners to manage online pricing order and address low-price sales behavior, emphasizing the importance of compliance with intellectual property rights and legal regulations [1][8]. Group 1: Brand Self-Governance Core Measures - Brand owners should utilize intellectual property and legal compliance measures to report infringing products on e-commerce platforms, prompting the removal of such items [1]. - Reporting false or exaggerated advertising practices to market regulatory authorities is essential for maintaining a fair competitive environment [1]. Group 2: Multi-Dimensional Collaborative Governance Mechanism - Understanding the operational norms of various e-commerce platforms, such as prohibiting predatory pricing, is crucial for addressing violations through official reporting mechanisms [4]. - Strengthening sales channel management by signing price maintenance agreements with distributors to clarify pricing standards and penalties for breaches is recommended [4]. Group 3: Price Monitoring System and Strategy Optimization - Establishing a real-time price monitoring system using keyword searches and image recognition technology to identify low-price sales links accurately is vital [4]. - Developing a scientific pricing strategy with defined price fluctuation ranges and standardized promotional activity execution is necessary to prevent internal channel conflicts [4]. Group 4: Platform Collaboration and Third-Party Resource Introduction - Collaborating with major e-commerce platforms to create information-sharing mechanisms for identifying abnormal pricing behaviors is beneficial [5]. - Engaging professional price control service agencies can enhance the efficiency of detecting and addressing violations through comprehensive monitoring capabilities [5]. Group 5: Long-Term Mechanism Construction and Value Enhancement - Establishing a dedicated price management team to conduct ongoing market data analysis and dynamically optimize control strategies is essential [5]. - Enhancing product value through additional services or extended warranties can improve brand competitiveness and reduce consumer reliance on price factors [5]. Group 6: Compliance and Risk Prevention - All pricing control measures must strictly adhere to antitrust laws to avoid illegal practices such as fixed resale prices or market division [8]. - Ensuring that price management does not infringe on consumers' rights to make reasonable choices is critical [8]. - Regular follow-ups on previously addressed violations can prevent recurrence, and publicizing the results of violation handling can deter other merchants from engaging in low-price behaviors [8].