第一财经记者致电该门店，工作人员表示，"我从草原来"只是广告语而已，不是把logo换成新的，logo还是西贝。现在 logo是白色的，广告语是绿色的。 西贝官网显示，今年年初其曾进行logo焕新升级，"西贝莜面村"升级为"西贝XIBEI"，红白配色不变。天眼查APP显示， 北京西贝餐饮管理有限公司曾注册"天上的草原"商标。 对于本次门店门头的变更，第一财经记者采访了西贝集团相关负责人，截至发稿暂无更多消息。 广东省食品安全保障促进会副会长朱丹蓬告诉第一财经记者，消费者对于西贝的愤怒和"抛弃"，并不是因为logo，也不是 品牌名。更多的是基于定位比较高的前提下，中国的消费者还是比较相信西贝的食材、出品，而当预制菜的风波出现了 之后，铁粉应该是感受到被欺骗，这种感觉对于一个品牌的伤害是最大的。 除了更新了石景山万达店的门头，西贝最近频繁发放优惠券。 近日，有消费者在社交平台表示，最近去西贝，发现石景山万达这家，餐厅logo从之前的红白配色换成了白绿配色，"西 贝莜面村"改成了"西贝 我从草原来"。 有消费者向第一财经记者表示，来到石景山万达西贝门店，发现确实如此，曾经鲜明的红色logo已不复存在，取而代之的 是以 ...

线上价格秩序治理与低价销售行为应对策略 一、品牌方自主治理核心措施 知识产权与法律合规手段 依据商标权、专利权等知识产权权利，对涉嫌侵权的商品链接向电商平台发起合规投诉，推动平台下架违规商品。如发现商家存在虚假或夸大宣传行 为，可依照《广告法》相关规定向市场监管部门举报，协助维护公平竞争的市场环境。 三、合规性与风险防范提示 通过上述系统化、规范化的治理策略，品牌方可有效应对线上价格混乱问题，维护健康有序的市场生态与品牌形象。 二、多维度协同治理机制 平台规则应用与渠道管理 深入掌握各电商平台的运营规范（如禁止低价倾销等条款），通过平台官方举报机制对违规行为进行处置。同时强化销售渠道管控，与各级经销商签 署价格维护协议，明确价格执行标准及违约责任（如经济处罚、取消经销资格等）。 价格监控体系与策略优化 构建实时价格监控系统，运用关键词检索、图像识别等技术手段精准识别低价销售链接。制定科学合理的价格策略，设定价格浮动区间，规范促销活 动执行标准，防止因内部渠道冲突引发恶性价格竞争。 平台协作与第三方资源引入 与主要电商平台建立信息协同机制，推动其利用技术手段识别异常价格行为。可委托专业价格管控服务机构，借助其全 ...

Core Viewpoint - The article discusses the controversies faced by international brands, particularly in the context of advertising that has been perceived as discriminatory or culturally insensitive, highlighting the need for brands to understand and respect local cultures when entering new markets [3][10]. Group 1: Swatch Controversy - Swatch faced backlash due to a controversial advertisement featuring a "squinty-eyed" image, which sparked discussions about cultural sensitivity in marketing [3][10]. Group 2: Philipp Plein Incident - Philipp Plein produced a limited batch of T-shirts with offensive slogans in 2007, which resurfaced years later, leading to public outrage and a subsequent apology from the brand [4][6]. - Despite the apology, the brand's reputation suffered in China, with limited offline presence and a lack of widespread recognition [6]. Group 3: Dolce & Gabbana's Missteps - Dolce & Gabbana faced significant backlash in 2018 for an advertisement that depicted an Asian model struggling to use chopsticks, which was deemed racially insensitive [7]. - The brand's founders issued a public apology after a wave of criticism and celebrity boycotts, highlighting the importance of cultural respect in marketing [7][10]. Group 4: Dior's Advertising Issues - Dior's 2023 makeup advertisement featuring an Asian model performing a "pulling the eyes" gesture led to accusations of Asian discrimination, echoing previous controversies [8][9]. - The brand clarified that the controversial image was part of an artistic project rather than a commercial advertisement, but the incident raised questions about the portrayal of Asian aesthetics in marketing [10]. Group 5: Recommendations for Brands - Experts suggest that international brands should adopt a more humble approach when entering new markets, emphasizing the importance of understanding local customs, culture, and consumer preferences to avoid marketing failures [10].

Core Viewpoint - The company MISTINE issued an apology on July 1 for a lottery event that led to disrespectful comments towards a female athlete, clarifying that the lottery results were generated automatically by the Weibo platform and that they had no control over it [1][4]. Group 1: Apology and Response - MISTINE stated that they canceled the prize of a user who exhibited disrespectful behavior towards women and athletes after discovering the issue [1][4]. - The company expressed sincere apologies to fans who were hurt by the incident and emphasized their commitment to respecting all women and promoting an equal online environment [5][6]. Group 2: Public Reaction - Many fans were dissatisfied with MISTINE's apology, accusing the brand of evading responsibility and not addressing the issue of allowing disrespectful comments to proliferate in the comments section [6]. - Fans demanded a direct apology to the female athlete rather than a general apology to "fans" [6]. Group 3: Company Background - MISTINE, established in 1988, is a cosmetics brand under Bhatrawee Co., Ltd. from Thailand, known for its sunscreen products in the Chinese market, differing from its reputation in Thailand for color cosmetics [6]. - The brand has faced previous controversies, including allegations of falsely advertising SPF values in their sunscreen products and issues with counterfeit products in the Chinese market [7].