Group 1: Company Growth and Market Position - The company achieved a revenue of 319 million CNY in Q1 2025 for its enterprise-level storage products, representing a growth of over 200% year-on-year [3] - The company is one of the few A-share listed companies that publicly disclose specific performance metrics for enterprise-level storage products, showcasing its unique market position [3] - The company has established strong recognition among major clients across various industries, including large internet companies and telecom operators, indicating robust adaptability and reliability of its products [3] Group 2: TCM Model and Strategic Partnerships - The company has successfully established a TCM (Technology Contract Model) partnership with SanDisk, leveraging its leading capabilities in chip design and manufacturing [5] - The UFS 4.1 products, featuring the company's self-developed main control chip, demonstrate superior performance with sequential read/write speeds of 4350MB/s and 4200MB/s, and random read/write speeds of 630K IOPS and 750K IOPS [5] - The TCM model is expected to enhance revenue and profit by increasing visibility in supply and demand, thereby mitigating price volatility and creating sustained value [5] Group 3: Self-Developed Main Control Chip - The company has launched three main control chips for eMMC, SD cards, and automotive-grade USB products, with cumulative applications exceeding 30 million units [6] - The company anticipates significant growth in the application scale of its self-developed main control chips throughout 2025, maintaining its competitive edge in the storage market [7] - The company plans to continue collaborating with third-party main control chip manufacturers to diversify its product offerings and enhance storage solutions [7] Group 4: Market Trends and Price Outlook - The semiconductor storage market has shown signs of recovery since late March 2025, driven by inventory digestion and increased downstream demand [7] - Price trends for storage products are expected to rise in Q3 2025 due to production cuts announced by major storage wafer manufacturers and increased demand from server OEM customers and mobile storage capacity upgrades [7]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4][5] Core Views - The company is expected to benefit from rising storage market prices and rapid growth in enterprise storage business, with projected revenue from enterprise storage reaching 922 million yuan in 2024, a year-on-year increase of 666.30% [2][4] - The collaboration with Sandisk aims to leverage the company's strengths in main control chips and firmware development to enhance market competitiveness in the mobile and IoT sectors [1][2] - The company's global strategy has shown significant results, with overseas business becoming a key growth driver, including a 120.15% year-on-year revenue increase from the acquisition of the Brazilian subsidiary Zilia in 2024 [3][4] Financial Summary - The company forecasts revenues of 10,125 million yuan in 2023, increasing to 29,115 million yuan by 2027, reflecting a compound annual growth rate (CAGR) of 12.64% [4][14] - The net profit is projected to turn positive in 2024, reaching 499 million yuan, and further increasing to 1,319 million yuan by 2027 [4][14] - The earnings per share (EPS) is expected to rise from -2.01 yuan in 2023 to 3.15 yuan in 2027 [4][14] Market Position and Strategy - The company has made significant technological advancements, including the successful tape-out of its first self-developed UFS main control chips, which are expected to enhance product competitiveness and customer loyalty [3][4] - The company’s enterprise storage product portfolio, including eSSD and RDIMM, has achieved breakthroughs and is expected to lead future growth [2][4] - The Lexar brand has seen revenue of 3.525 billion yuan, indicating a continuous increase in brand influence and market share [3][4]

Core Viewpoint - The company reported a slight revenue increase in Q1 2025, with a narrowing of non-recurring net profit losses, indicating a performance in line with expectations despite industry challenges [1] Group 1: Financial Performance - Q1 2025 revenue reached 4.256 billion yuan, up 1.5% quarter-on-quarter, with a non-recurring net profit of -202 million yuan, showing a reduction in losses [1] - Gross margin was 10.35%, down 0.81 percentage points, while net margin was -3.36%, down 2.02 percentage points [1] - The decline in performance was attributed to slow recovery in consumer electronics and inventory digestion in downstream markets [1] Group 2: Business Segments - The embedded storage segment generated 8.425 billion yuan in revenue for 2024, a year-on-year increase of 90.5%, accounting for 48% of total revenue [3] - The solid-state drive (SSD) segment reported 4.147 billion yuan in revenue for 2024, up 48% year-on-year, representing 24% of total revenue [4] - The company anticipates a gradual improvement in performance starting from Q2 2025 due to inventory digestion and production adjustments in the storage industry [4] Group 3: International Business Growth - The overseas business, particularly the Lexar brand, saw a revenue increase of 20.7% year-on-year in Q1 2025, while the Brazilian subsidiary Zilia reported a 45.1% increase [5] - The acquisition of Zilia is expected to enhance the company's overseas growth potential [5] Group 4: Enterprise Storage - Revenue from enterprise storage products (eSSD and RDIMM) exceeded 319 million yuan in Q1 2025, marking a growth of over 200% year-on-year [6] - The company has successfully penetrated various sectors including internet, telecommunications, finance, and servers, with expectations for continued order growth [6] Group 5: Product Development - The company successfully mass-produced its self-developed UFS 4.1 controller chip in March 2025, targeting the high-end smart terminal market [7] - As of March 19, over 30 million units of the self-developed controller chips have been applied [7] Group 6: Inventory Management - As of Q1 2025, the company's inventory amounted to 7.814 billion yuan, a decrease of 0.2% quarter-on-quarter, but up 3.2% year-on-year [8] - Inventory turnover days were 185 days, showing a decrease of 4 days quarter-on-quarter and an increase of 5 days year-on-year [8] Group 7: Market Outlook - The global AIGC trend and the "Digital China" initiative are expected to provide new growth momentum for the storage market, with the company positioned as a leading independent storage manufacturer [9] - Projected net profits for the company from 2025 to 2027 are 986 million yuan, 1.617 billion yuan, and 2.012 billion yuan, respectively, with corresponding PE ratios of 33, 20, and 16 times [9]