Core Viewpoint - Qichacha, the second-largest player in the commercial inquiry sector, is officially pursuing an IPO on the A-share market, aiming to raise 1.5 billion yuan [3][4]. Group 1: Financial Performance - Qichacha's revenue for 2024 is projected to be 710 million yuan, with a net profit of 320 million yuan, resulting in a net profit margin of 45% [4][23]. - The company's gross margin is exceptionally high, reaching over 90% in the first half of 2025, indicating a highly profitable business model [4][7]. - As of the end of 2024, Qichacha's contract liabilities, representing prepaid but unconsumed membership fees, reached 715 million yuan, significantly boosting cash flow [15][16]. Group 2: Competitive Landscape - In the competitive landscape of "three checks and one guarantee" (Tianyancha, Qichacha, Aiqicha, and Qixinbao), Qichacha lags behind Tianyancha in brand recognition and revenue scale compared to its only listed competitor, Qixinbao [6][26]. - Qichacha's revenue growth is slowing, with a decrease from 19% in 2023 to 15% in 2024, while its competitor, Qixinbao, maintains a growth rate above 21% [26][27]. Group 3: Business Model and Strategy - Qichacha's business model relies heavily on information sales, with core costs primarily consisting of technical service fees and server costs, leading to a high gross margin [10][12]. - The company has adopted a conservative approach, focusing on cost control and profit retention rather than aggressive growth, as evidenced by a decrease in expense ratios from 52.3% to 41.1% from 2022 to 2024 [18][19]. - Qichacha's C-end revenue is heavily reliant on commercial inquiry memberships, which limits growth potential in a market that is becoming saturated [30][31]. Group 4: Future Challenges and Opportunities - The company faces a critical decision: whether to invest in technology and R&D to enhance competitiveness or to maintain its current profit-focused strategy [25][48]. - Qichacha's B-end business is growing but remains small, accounting for only 23% of total revenue in 2024, indicating a need for further development in this area [36][37]. - The upcoming IPO will see approximately 10 billion yuan allocated to product upgrades and AI development, highlighting the company's recognition of the importance of technological investment [49][50].