Core Viewpoint - The controversy surrounding the collaboration between Uniqlo and Oriental Kopi highlights the potential risks of using AI-generated artwork in branding, raising questions about authenticity and local artist support [2][5][16]. Summary by Sections Collaboration Details - Uniqlo partnered with Oriental Kopi to release a collection featuring T-shirts and canvas bags adorned with illustrations of local food items, which have been criticized as AI-generated [3][5]. - The collection includes five T-shirt designs and two canvas bags, showcasing popular Malaysian food items and the café's exterior [3]. Artist Reactions - Local artists expressed anger and disappointment over the use of AI-generated designs, emphasizing the need for authentic local artistry [5][16]. - Illustrators pointed out flaws typical of AI-generated images, such as "image defects" and "structural misalignment," suggesting that the designs were not created by skilled artists [3][5]. Financial Implications - Uniqlo's UTme service allows customers to customize T-shirts, but the revenue from this service has not been disclosed [8][9]. - The local market for commercial illustrations typically ranges from 20 to 250 Malaysian Ringgit (approximately 30 to 421 RMB), indicating that hiring local artists would be financially feasible for a brand like Uniqlo [9]. Brand Strategy and Market Position - Uniqlo has been focusing on localizing its strategy in Southeast Asia, where it has seen significant growth, contributing approximately 31% of its overseas revenue [12]. - The incident reveals potential weaknesses in Uniqlo's quality control and understanding of local cultural sentiments, which are crucial for successful market penetration [12][16]. Broader Industry Context - The use of AI in creative processes is becoming more common, but it raises ethical questions about the value of human creativity and the implications for brand integrity [15][16]. - Similar controversies have arisen in the fashion industry, such as H&M's use of AI models, indicating a growing tension between technology and traditional creative practices [14][15]. Consumer Response - Social media has seen a rise in hashtags supporting local artists and opposing AI-generated content, reflecting consumer demand for authenticity and respect for local culture [16].