Core Insights - The introduction of the "Quality Consultant" certification system by Beike aims to enhance the online consultation experience for home buyers, addressing issues such as slow response times and varying levels of professionalism [1][6] - The certification serves as a "trust filter" for consumers, allowing them to easily identify reliable real estate agents and significantly reduce the cost of choosing the right consultant [1][5] Summary by Categories Certification Standards - The "Quality Consultant" certification is based on three rigorous standards: "Service Guarantee," "Rapid Response," and "Patient Service" [3][5] - "Service Guarantee" requires agents to have no complaints or negative reviews in the past 90 days, ensuring that only responsible and reliable agents are certified [3][4] - "Rapid Response" mandates that agents respond to initial inquiries within 23 seconds and limit the number of delayed responses to no more than three in a 30-day period [3][4] - "Patient Service" allows for a maximum of three instances in which agents request contact information more than three times in a single conversation, promoting a smooth and user-centered communication experience [4][5] Implementation and Impact - Beike's "Quality Consultant" certification will undergo monthly rolling assessments, with over 1,500 agents expected to achieve certification each month based on their service performance [6] - The initiative reflects Beike's commitment to customer-centric values and aims to lower decision-making costs for consumers while enhancing service quality through technology and data-driven approaches [6]