Core Insights - The program "Heritage City: Treasure Season," produced by Youku and co-branded with Avita, aims to explore and innovate the sustainable transmission of intangible cultural heritage (ICH) [1][2] - The initiative emphasizes the collaboration of "people, local resources, and platform resources" to foster a thriving ecosystem for ICH [1] - Youku plans to explore 100 ICH cities across China, systematically narrating the stories behind ICH and promoting sustainable practices [1] Group 1 - The program focuses on the exploration of ICH in three cities: Danzhai in Guizhou, Rongchang in Chongqing, and Nanyang in Henan [1] - Cultural scholar Shan Jixiang and young actor Yao Anna will serve as hosts, aiming to decode the secrets of sustainable ICH transmission [1] - Youku's humanistic producer, Deng Xiaoxi, highlights the importance of creating a platform that allows the public to appreciate and engage with ICH [1] Group 2 - The initiative is positioned as a significant part of Youku's strategic layout in the field of cultural documentation [2] - The program aims to facilitate intergenerational dialogue to ensure the transmission of ICH and to enhance its value for contemporary society [2] - It seeks to establish a new path for ICH transmission that combines emotional resonance with modern vitality [2]