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文昌传统小吃“会文糖贡”端进“直播间”
Hai Nan Ri Bao· 2026-02-08 03:24
Core Viewpoint - The traditional Wenchang snack "Huiwen Tanggong" is experiencing a revival through live streaming e-commerce, allowing it to reach a wider audience and maintain its cultural significance as a festive food [2][4]. Group 1: Product Description - Huiwen Tanggong is made from clean ingredients including popcorn, peanuts, sesame, white sugar, and a local specialty, small sour citrus, with a shelf life of only 45 days and no additives [2][3]. - The production process combines traditional craftsmanship with modern technology, ensuring the quality and flavor of the snack while enhancing efficiency [3]. Group 2: Market Impact - A recent live streaming event resulted in the sale of approximately 2000 pounds of Tanggong in just two hours, indicating strong consumer interest and demand [2]. - The factory plans to develop more diverse flavors and packaging to cater to different consumer preferences while maintaining the essence of traditional taste [4]. Group 3: Cultural Significance - Huiwen Tanggong is considered an essential part of the New Year celebration in Wenchang, symbolizing nostalgia and cultural heritage [2][4]. - The product serves as a connection to local culture and traditions, representing a "sweet output" of Wenchang culture to the broader market [4].