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郑州一酒店举行电商直播公益直播培训 助力行业破圈增长
Sou Hu Cai Jing· 2025-09-02 11:59
Core Viewpoint - The event held on September 2 aimed to provide e-commerce live streaming training for hotel staff, facilitating the traditional hotel industry’s transition into the digital economy [2][5]. Group 1: Event Overview - The training took place at the multifunctional hall of the Zhongzhou Crowne Plaza Hotel, with full attendance [5]. - The hotel general manager emphasized the importance of new media in reshaping service industry engagement, highlighting the need to convey quality through visual content [5]. Group 2: Training Objectives and Content - The training focused on three main themes: short video production, live streaming skills, and legal risks [7]. - The training was designed to be understandable, practical, and replicable, catering to the needs of hotel staff who were previously unfamiliar with live streaming [7]. Group 3: Industry Impact and Future Plans - The "Community Shared Live Room" project, supported by the Zhengzhou Civil Affairs Bureau and public welfare funds, aims to assist small and medium enterprises in digital transformation [5][12]. - Since its launch, the project has trained over 3,000 individuals and helped incubate more than 30 live streaming teams for small businesses [12]. - Future plans include a "Hotel Live Room Development Plan" to provide comprehensive support from equipment to account management and traffic promotion, aiming to make new media capabilities a growth engine for traditional industries [12].