Core Viewpoint - The beauty industry is undergoing a transformation driven by personalized consumption, fast fashion pressures, and sustainability values, with Guangzhou Fucheng International Holdings and its brand Legend of Today providing innovative solutions for domestic beauty brands [1] Group 1: Brand Development Phases - Legend of Today has evolved through four distinct phases: - Phase 1 (1.0): Entity-based model from 2004 to 2013, serving over 1,000 high-end beauty salons and retail outlets with 108 products [8] - Phase 2 (2.0): Mobile internet era from 2014 to 2018, gaining recognition through the "Legend of Today Lipstick" [8] - Phase 3 (3.0): Digital omnichannel era from 2019 to present, offering a diverse product matrix and integrating online and offline channels [8] - Phase 4 (4.0): Aiming to establish an international national brand to showcase Chinese beauty to the world [8] Group 2: Commitment to Quality - Legend of Today prioritizes product quality, adhering to the philosophy that "product equals character, quality equals life," ensuring high standards throughout the R&D, production, and sales processes [9] - The company established a smart factory in 2017, covering 13,000 square meters, which began operations in 2019, featuring a fully automated production system and strict quality control measures [9] Group 3: R&D and Innovation - The company has invested in advanced skin science testing and product testing equipment, establishing the "Legend of Today Research Institute" to collaborate with universities and research institutions, securing multiple patents for product innovation [10] - Legend of Today employs a "global selection" strategy to source high-quality raw materials worldwide, enhancing product safety and effectiveness from the source [11] Group 4: Industry Transformation - Over 21 years, Legend of Today has demonstrated how domestic beauty brands can transition from "following" to "leading" through innovation, aiming to shift from "Made in China" to "Created in China" [11]