传奇今生唇膏
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传奇今生两款产品分获“粤妆甄品”“粤妆名品”认证
Zhong Guo Jing Ji Wang· 2025-12-29 08:47
此次获得的两项认证,其侧重点与评价体系各有不同,共同构成了对产品"内功"与"外效"的全面检验。 "粤妆甄品"认证被视为对产品"安全、功效、品质"的严苛体检。该认证在广东省药品监督管理局的监督 指导下,依据严格的团体标准展开。评审不仅要求企业具备完备的生产资质与近两年良好的合规记录, 更包含不预先通知的"飞行检查",对生产现场与管理体系进行突击核查。此外,参评产品必须上市销售 满两年且市场监督抽检合格率保持100%。近乎"全能"的考核标准,使其成为业内公认的代表高品质与 高安全性的权威标志。 "粤妆名品"遴选工作则由广东省工业和信息化厅指导,更侧重于产品的市场影响力与消费者认可度,旨 在评选出具有代表性的"人气"与"实力"产品。 传奇今生品牌创立于2004年,至今已运营近22年。品牌方面表示,此次获得两项认证,与其长期坚持的 系统化产品建设密切相关。 全链路品控是根基。为确保产品品质的稳定与可靠,传奇今生较早布局了自主生产能力。其自有生产基 地——广州富妆生物科技有限公司建立了符合国际标准的全链条质量管理体系,该工厂亦被评定为"高 新技术企业",从硬件与研发层面为品质护航。 在国货美妆市场竞争日趋激烈的背景下, ...
国货美妆品质进阶:传奇今生两款产品分获“粤妆甄品”“粤妆名品”认证
Zhong Guo Jing Ji Wang· 2025-12-25 07:55
广州,2025年12月——在国货美妆市场竞争日趋激烈的背景下,产品质量与市场声誉成为品牌发展的核 心基石。近日,国货品牌传奇今生旗下两款标志性产品——传奇今生唇膏与花漾精华乳,分别通过了广 东省"粤妆甄品"与"粤妆名品"认证。该品牌成为少数同时在此两类评价体系中获得认可的企业之一,显 示出其在产品安全管控与市场综合竞争力上已达到区域性行业标杆水平。 权威认证:一道"安全"与一座"口碑"的奖杯 此次获得的两项认证,其侧重点与评价体系各有不同,共同构成了对产品"内功"与"外效"的全面检验。 "粤妆名品"遴选工作则由广东省工业和信息化厅指导,更侧重于产品的市场影响力与消费者认可度,旨 在评选出具有代表性的"人气"与"实力"产品。传奇今生花漾精华乳在"国潮名品"类别中脱颖而出,反映 了其在细分市场中的占有率、用户口碑及品牌创新力得到了来自市场端的数据与调研验证。 长期投入:认证背后的系统性支撑 传奇今生品牌创立于2004年,至今已运营近22年。品牌方面表示,此次获得两项认证,与其长期坚持的 系统化产品建设密切相关。 "粤妆甄品"认证被视为对产品"安全、功效、品质"的严苛体检。该认证在广东省药品监督管理局的监督 指导下 ...
2025年第一批广东省名优高新技术产品名单公布 传奇今生两款产品入选
Zhong Guo Jing Ji Wang· 2025-08-29 10:36
Group 1 - The Guangdong Provincial High-tech Enterprise Association announced the first batch of outstanding high-tech products for 2025, with the domestic beauty brand Legend of Today’s Lipstick and Legend of Today’s Floral Essence both making the list, indicating official recognition of product innovation and showcasing the brand's advancement in technology research and development [1][3] - Legend of Today has been deeply engaged in the beauty industry for 21 years, viewing technological innovation as a core driving force, investing heavily in resources to build smart factories, and obtaining "National High-tech Enterprise" certification [3] - The brand has established the Legend of Today Research Institute and plans to collaborate with Beijing Technology and Business University to set up an "Innovation Technology Research Center" by the end of 2024, while its products are sold in over 70 countries and regions globally [3] Group 2 - In the context of the booming domestic beauty market, Legend of Today aims to continue focusing on innovative research and development, closely tracking global beauty technology trends, and increasing R&D investment to enhance product competitiveness [3] - With a strong brand foundation, ongoing independent innovation capabilities, and a commitment to excellence, Legend of Today is expected to play a more active leading role in advancing the globalization process of domestic beauty products towards higher quality and added value [3]
解码富诚国际研发体系:如何以创新驱动美妆市场变革
Jin Tou Wang· 2025-07-10 06:30
Core Viewpoint - The beauty industry is undergoing a transformation driven by personalized consumption, fast fashion pressures, and sustainability values, with Guangzhou Fucheng International Holdings and its brand Legend of Today providing innovative solutions for domestic beauty brands [1] Group 1: Brand Development Phases - Legend of Today has evolved through four distinct phases: - Phase 1 (1.0): Entity-based model from 2004 to 2013, serving over 1,000 high-end beauty salons and retail outlets with 108 products [8] - Phase 2 (2.0): Mobile internet era from 2014 to 2018, gaining recognition through the "Legend of Today Lipstick" [8] - Phase 3 (3.0): Digital omnichannel era from 2019 to present, offering a diverse product matrix and integrating online and offline channels [8] - Phase 4 (4.0): Aiming to establish an international national brand to showcase Chinese beauty to the world [8] Group 2: Commitment to Quality - Legend of Today prioritizes product quality, adhering to the philosophy that "product equals character, quality equals life," ensuring high standards throughout the R&D, production, and sales processes [9] - The company established a smart factory in 2017, covering 13,000 square meters, which began operations in 2019, featuring a fully automated production system and strict quality control measures [9] Group 3: R&D and Innovation - The company has invested in advanced skin science testing and product testing equipment, establishing the "Legend of Today Research Institute" to collaborate with universities and research institutions, securing multiple patents for product innovation [10] - Legend of Today employs a "global selection" strategy to source high-quality raw materials worldwide, enhancing product safety and effectiveness from the source [11] Group 4: Industry Transformation - Over 21 years, Legend of Today has demonstrated how domestic beauty brands can transition from "following" to "leading" through innovation, aiming to shift from "Made in China" to "Created in China" [11]