Core Insights - The competitive landscape of the domestic beauty market is intensifying, making product quality and market reputation the cornerstone of brand development [1] - The brand Legend of Today has received two significant certifications for its iconic products, marking it as one of the few companies recognized in both categories [1][2] Group 1: Certifications and Standards - The "Yue Zhuang Zhen Pin" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years [2] - The "Yue Zhuang Ming Pin" certification emphasizes market influence and consumer recognition, aiming to select representative products with popularity and strength [2] - Legend of Today has established a comprehensive quality management system at its production base, which is recognized as a high-tech enterprise, ensuring product quality [2][3] Group 2: Product Development and Market Reach - The Legend of Today lipstick has undergone over 18 years of market testing, showcasing its differentiated design and effectiveness [3] - The brand collaborates with universities and research institutions, having completed FDA registration and other international certifications, with products available in over 70 countries and regions [3] - The recent certifications are part of the brand's ongoing commitment to product development and quality control, aiming to provide safe and effective beauty products [3][4] Group 3: Industry Trends and Brand Strategy - The establishment of authoritative evaluation systems like "Yue Zhuang Zhen Pin" and "Yue Zhuang Ming Pin" indicates a shift in the beauty industry towards high-quality development based on core quality and genuine reputation [3] - In a tightening regulatory environment, building a trustworthy brand image through authoritative endorsements is crucial for domestic beauty brands to achieve sustainable competitive advantage [4] - The brand emphasizes the integration of research investment, comprehensive quality control, and user value to transform recognition into sustainable brand assets [4]

Core Insights - The article highlights the increasing competition in the domestic beauty market, emphasizing that product quality and market reputation are essential for brand development. The brand Legend of Today has achieved recognition through two significant certifications in Guangdong Province, showcasing its safety control and comprehensive market competitiveness [1][13]. Group 1: Certifications Overview - Legend of Today has received two certifications: "Yue Cosmetics Genuine Products" and "Yue Cosmetics Famous Products," which together provide a comprehensive assessment of product quality and market impact [3][9]. - The "Yue Cosmetics Genuine Products" certification focuses on product safety, efficacy, and quality, requiring companies to have complete production qualifications and a good compliance record over the past two years, including unannounced inspections [6]. - The "Yue Cosmetics Famous Products" certification, guided by the Guangdong Provincial Department of Industry and Information Technology, emphasizes market influence and consumer recognition, identifying products with significant popularity and strength [9]. Group 2: Long-term Investment and Systematic Support - Legend of Today, established in 2004, attributes its recent certifications to a long-term commitment to systematic product development, including a comprehensive quality management system at its production facility [11]. - The brand has invested in self-production capabilities to ensure stable product quality, with its factory recognized as a "High-tech Enterprise" [11]. - The longevity and market acceptance of its products, such as the "three-in-one" lipstick and the innovative floral essence, demonstrate the brand's commitment to quality and innovation [11]. Group 3: Industry Trends and Future Outlook - The establishment of certification systems like "Yue Cosmetics Genuine Products" and "Yue Cosmetics Famous Products" signifies a shift in the beauty industry towards high-quality development, moving away from extensive growth models [14]. - These certifications serve as benchmarks for the industry, reflecting the solid foundations of brands like Legend of Today and providing clear guidelines for safety and market recognition [14]. - The article anticipates that more domestic brands will use certifications as a starting point to return to product fundamentals, aiming for innovation and quality to gain broader respect on the global beauty stage [14].

Group 1 - The Guangdong Provincial High-tech Enterprise Association announced the first batch of outstanding high-tech products for 2025, with the domestic beauty brand Legend of Today’s Lipstick and Legend of Today’s Floral Essence both making the list, indicating official recognition of product innovation and showcasing the brand's advancement in technology research and development [1][3] - Legend of Today has been deeply engaged in the beauty industry for 21 years, viewing technological innovation as a core driving force, investing heavily in resources to build smart factories, and obtaining "National High-tech Enterprise" certification [3] - The brand has established the Legend of Today Research Institute and plans to collaborate with Beijing Technology and Business University to set up an "Innovation Technology Research Center" by the end of 2024, while its products are sold in over 70 countries and regions globally [3] Group 2 - In the context of the booming domestic beauty market, Legend of Today aims to continue focusing on innovative research and development, closely tracking global beauty technology trends, and increasing R&D investment to enhance product competitiveness [3] - With a strong brand foundation, ongoing independent innovation capabilities, and a commitment to excellence, Legend of Today is expected to play a more active leading role in advancing the globalization process of domestic beauty products towards higher quality and added value [3]

Core Viewpoint - The beauty industry is undergoing a transformation driven by personalized consumption, fast fashion pressures, and sustainability values, with Guangzhou Fucheng International Holdings and its brand Legend of Today providing innovative solutions for domestic beauty brands [1] Group 1: Brand Development Phases - Legend of Today has evolved through four distinct phases: - Phase 1 (1.0): Entity-based model from 2004 to 2013, serving over 1,000 high-end beauty salons and retail outlets with 108 products [8] - Phase 2 (2.0): Mobile internet era from 2014 to 2018, gaining recognition through the "Legend of Today Lipstick" [8] - Phase 3 (3.0): Digital omnichannel era from 2019 to present, offering a diverse product matrix and integrating online and offline channels [8] - Phase 4 (4.0): Aiming to establish an international national brand to showcase Chinese beauty to the world [8] Group 2: Commitment to Quality - Legend of Today prioritizes product quality, adhering to the philosophy that "product equals character, quality equals life," ensuring high standards throughout the R&D, production, and sales processes [9] - The company established a smart factory in 2017, covering 13,000 square meters, which began operations in 2019, featuring a fully automated production system and strict quality control measures [9] Group 3: R&D and Innovation - The company has invested in advanced skin science testing and product testing equipment, establishing the "Legend of Today Research Institute" to collaborate with universities and research institutions, securing multiple patents for product innovation [10] - Legend of Today employs a "global selection" strategy to source high-quality raw materials worldwide, enhancing product safety and effectiveness from the source [11] Group 4: Industry Transformation - Over 21 years, Legend of Today has demonstrated how domestic beauty brands can transition from "following" to "leading" through innovation, aiming to shift from "Made in China" to "Created in China" [11]