Core Viewpoint - Guizhou Bewei Information Technology Co., Ltd. has rapidly developed its Bewei Smart Platform by leveraging an innovative consumption cashback model, aiming to create a digital ecosystem that shares value among consumers, merchants, and the platform itself [1][26]. Company Overview - Established in April 2024, Guizhou Bewei Information Technology is based in Guiyang, a hub for the big data industry, utilizing AI, blockchain, and big data analytics to build an intelligent service platform connecting offline businesses and end-users [3]. - In approximately one and a half years, the company has expanded its operations to 26 provinces and over 300 districts, attracting more than 120,000 merchants and accumulating over 1 million active users, with a total transaction volume exceeding 2 billion yuan and a peak daily transaction of 40 million yuan [3][24]. Consumer Side: Cashback Value Reflow - The platform's core mechanism is cashback, where users can receive red envelopes weekly after spending at partner merchants, with the total cashback potentially reaching the original spending amount [5]. - Cashback amounts are randomly generated, ranging from 0.1 yuan to several thousand yuan, influenced by a reward coefficient that increases with cross-store spending and repurchase rates [6]. Merchant Side: Low Fees and Cross-Border Earnings - Merchants incur minimal costs to join the platform, paying only a 1.3% technical service fee, significantly lower than typical industry commissions [7]. - Merchants can also benefit from cross-border earnings, receiving 1.2% of the transaction volume from users they bind with exclusive codes [7]. Promotion Side: Multi-Level Incentive System - The platform has established a three-tier promotion mechanism, allowing ordinary members to earn 1.2% rewards for referring consumers and merchants, while certified business representatives can earn ongoing commissions from merchant transactions [9]. - Regional partners can earn 0.7% of total transaction volume in their area, with potential daily earnings reaching several thousand yuan based on average transaction volumes [10]. Reward Pool Funding Composition - The reward pool is primarily funded by merchant concessions (55%-85%), supplemented by platform advertising and management income, and service fees from regional partners [12]. Revenue Distribution Framework - The platform retains 4.5% from each order for operational distribution, which includes 1.4% for platform operations and promotion incentives, and 1.2% for promotional personnel [12][17]. Sustainable Operation Logic - The platform's growth is driven by a "reward pool" mechanism, where merchant profits contribute to the pool, attracting users through cashback, which in turn encourages more merchants to join [18]. Policy Opportunities - The company's model aligns with recent policies in Guizhou that encourage the development of the data industry and support innovative enterprises, positioning it as a key player in the digital transformation of the local economy [20]. Compliance Measures - All funds are monitored by qualified institutions, utilizing blockchain technology to ensure data integrity and compliance with tax regulations [21]. Rapid Expansion Trend - The company initiated a pilot program in Guiyang by the end of 2024, leading to significant performance improvements for partner merchants [23]. - By mid-2025, the company plans to hold nationwide promotional events and has already signed agreements with several regional partners, aiming for over 120,000 merchants and 1 million members by fall 2025 [24]. Future Planning - The company aims to expand its services nationwide, targeting 1,000 cities and 10,000 stores, while exploring international markets in Southeast Asia and extending into sectors like green consumption and rural revitalization [24][27]. Core Advantages - The platform's three-way win mechanism redefines value distribution, with low entry barriers for merchants and enhanced operational efficiency driven by data and technology [26].