Core Insights - The main theme of the 17th anniversary celebration of Longde Plaza is "Gather Together," aiming to unite merchants, consumers, and surrounding resources through various activities [1] Group 1: Marketing Strategies - Longde Plaza is enhancing scene-based marketing to provide a diverse international atmosphere within a limited space, featuring a "Winter Wonderland" event in collaboration with the Swedish and Norwegian tourism boards [3] - The outdoor square at Longde Plaza hosted a simulated "Aurora Show" to attract customers and promote Swedish culture, aligning with consumer curiosity and the demand for new experiences [3] Group 2: Brand and Experience Development - In response to market changes, Longde Plaza has introduced several new brands, including the first Beijing store of a one-stop sports experience, "Jingtuo Warrior Sports Paradise," occupying 2,000 square meters [3] - The mall continues to evolve its offerings with brands like Milai Knowledge Universe and Banfish, while the DT51 project is under accelerated construction [3] Group 3: Future Goals - Longde Plaza aims to establish itself as a vibrant benchmark shopping center in Beijing, focusing on continuous iteration and upgrading of its business formats [4] - The company seeks to deepen cultural experiences within the mall through diverse forms, enhancing its international and fashionable atmosphere [4]