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疆品南下,粤享甜蜜!伽师名优产品专场展销在穗举办
Nan Fang Nong Cun Bao· 2025-11-27 10:04
Core Viewpoint - The "Xinjiang Products Southward, Guangdong Products Northward" exhibition in Guangzhou showcased high-quality products from Kashgar's Kashi County, particularly focusing on unique dried fruits and deep-processed products like Kashi new dried plums and new plum original juice, which gained popularity among consumers [2][4][19]. Group 1: Event Overview - The exhibition was part of a broader initiative to promote products from Xinjiang to Guangdong, enhancing regional economic cooperation [2][23]. - The event featured products from Kashi County, known for its unique climate and soil conditions that contribute to the quality of its fruits [6][7]. Group 2: Product Highlights - Kashi County is recognized as the largest production and sales base for new plums in China, accounting for over half of the national planting area [9][10]. - The new plum industry has become a pillar for local economic development, supported by a total investment of 510 million yuan in the Guangdong Kashi New Plum Modern Industrial Park [12][11]. Group 3: Technological Advancements - The county has introduced advanced technologies in the processing of new plums, including ultra-high pressure sterilization and vacuum freeze-drying, aimed at developing healthy products with minimal additives [15][16]. Group 4: Market Expansion - The brand value of Kashi new plums is estimated to reach 3.806 billion yuan by 2025, with significant improvements in brand recognition due to promotional activities [24]. - The initiative has established 11 online platforms and 7 offline experience centers in major cities within the Guangdong-Hong Kong-Macao Greater Bay Area, facilitating consumer access to authentic Kashi products [26][29].
伽师珍品邂逅岭南风情,沙面岛上飘起“新梅香”
Nan Fang Nong Cun Bao· 2025-11-19 12:05
Core Viewpoint - The event held in Guangzhou's Shamian Island showcased high-quality products from Kashi, Xinjiang, emphasizing the integration of regional specialties into the Guangdong market through the "Xinjiang Products Southbound, Guangdong Products Northbound" initiative [2][30]. Group 1: Event Overview - A special exhibition featuring Kashi's premium products, including Kashi new plum dried fruits and juices, was organized to promote regional specialties [3][4]. - The event aimed to enhance consumer awareness of Kashi's quality agricultural products and expand their market presence in the Guangdong-Hong Kong-Macao Greater Bay Area [31][34]. Group 2: Product Highlights - Kashi new plum products, such as dried plums and original juice, were well-received for their unique taste and health benefits, appealing particularly to middle-aged consumers [20][19]. - The products are made using low-temperature baking techniques to preserve the fruit's natural shape and nutritional value, ensuring quality and safety [12][14]. Group 3: Consumer Engagement - Local consumers expressed satisfaction with the taste and health aspects of the Kashi products, indicating a growing interest in natural and nutritious snacks [16][10]. - The event facilitated direct consumer interaction with the products, allowing attendees to taste and purchase items on-site, enhancing the overall experience [8][9]. Group 4: Market Expansion - The initiative is part of a broader strategy to introduce diverse agricultural products from Xinjiang into the Guangdong market, providing healthier options for consumers [33][34]. - The event also included online platforms and multiple offline experience centers across Guangdong, making it easier for consumers to access these products [21][26].