Group 1: Stock Split Announcement - Netflix has announced a 10-for-1 stock split, the second in ten years, aimed at making shares more accessible for retail investors and employees [1] - The record date for the split is set for November 10, with trading adjusted for the split starting on November 17 [1] - The stock has performed well, increasing over 23% year-to-date and more than 5 times from the lows of 2022 [1] Group 2: Post-COVID Changes and Growth - Since the pandemic, Netflix has implemented stricter password sharing policies and introduced a lower-priced, ad-supported plan, attracting millions of new users and improving profit margins [2] - Approximately half of new users in eligible markets are choosing the ad-supported option, leading to significant growth in advertising revenue and average revenue per user [2] - In 2024, Netflix gained around 40 million subscribers, with Q3 2025 revenue reported at $11.51 billion, a 17% increase from the previous year [3] Group 3: Stock Split Impact - Stock splits typically lead to a rise in stock prices, especially for high-interest stocks, as seen with Nvidia and Tesla [4] - The split will reduce Netflix's share price to around $110 from $1,100, making it more attractive for retail investors [4] - Management's confidence in the company's future is conveyed through the split, suggesting potential long-term appreciation of the stock [4] Group 4: Potential Inclusion in Dow Jones Industrial Average - There is speculation about Netflix's potential addition to the Dow Jones Industrial Average (DJIA), with its high share price previously being a barrier [7] - The stock split aligns Netflix's share price with the Dow's price structure, which could enhance demand from passive index funds and increase institutional ownership [8] - Inclusion in the DJIA could solidify Netflix's reputation as a blue-chip entity in the U.S. stock market [8]