Core Insights - The Mid-Autumn Festival sees a shift in consumer preferences towards "low-calorie" and "low-fat" mooncakes, driven by a nationwide trend in weight management [1][3][5] Group 1: Market Trends - In Shenyang, various supermarkets report a surge in demand for mooncakes featuring "low-sugar" and "low-calorie" options, such as "low-sugar red bean and tangerine peel Cantonese mooncakes" and "whole wheat sugar-free egg yolk pastries" [1][3] - Many brands are innovating by using alternative ingredients for mooncake skins, such as rice and whole wheat, to cater to health-conscious consumers [3][5] Group 2: Consumer Behavior - Consumers express concerns about high sugar and fat content in traditional mooncakes, leading them to choose healthier options like whole grain and xylitol mooncakes [3][5] - Online platforms also see a rise in popularity for mooncakes that emphasize "low-calorie" and "oil-reduced" attributes, with unique flavors like "autumn black rice" and "taro chia seed" gaining traction [3] Group 3: Industry Innovations - The National Health Commission is launching a three-year initiative starting in 2024 focused on weight management, which is expected to further drive innovation in traditional food products [3] - Brands are increasingly blending traditional mooncake flavors with cultural elements, such as herbal ingredients and creative designs, enhancing their appeal and cultural significance [5] - The market for innovative mooncake varieties that combine health benefits with cultural resonance is anticipated to grow significantly as consumer demands evolve [5]