近日，山东肉类协会公布了2025年度"星级肉类专卖店"评选结果，山东得利斯集团有限公司（以下简 称"得利斯"）多家门店荣获五星级"肉类专卖店"称号。 山东省作为全国肉类生产与消费大省，近年来持续推进肉类行业标准化、品牌化建设。得利斯作为本土 重要企业，将继续以消费者需求为核心，推动门店数字化、服务精细化，为大众提供更安全、更健康、 更便捷的肉类消费体验。 山东肉类协会作为山东省内肉类行业的权威组织，每年通过严格的评审体系对全省肉类专卖店进行综合 考核，评定机构设星级评定委员会，评定委员会由行业协会、企业、认证机构、科研院所等单位的人员 组成，从"产品质量、卫生安全、服务水平、品牌形象、经营管理"多个维度展开全方位评估。 这项荣誉不仅对得利斯长期坚持高品质产品战略的又一次肯定，也体现了行业与消费者对得利斯品牌实 力的双重认可。得利斯自1984年创立以来，始终专注于肉制品研发与生产，构建了从生猪养殖、屠宰加 工到终端销售的全产业链布局。该公司低温肉制品、风味冷却肉等产品多次获得"绿色食品"等称号。此 次星级门店的评选，进一步印证了得利斯"从牧场到餐桌"的品质把控能力。 ...

Core Viewpoint - The company Delisi is entering the freeze-dried pet food market through a strategic partnership with two major freeze-dried food producers, aiming to address key challenges in pet food quality and stability while targeting the mid-to-high-end market segment [2][3]. Company Developments - Delisi has signed a strategic cooperation agreement with Xiamen Haifusheng Food Group and New Sanhe (Yantai) Food Co., focusing on product supply, market expansion, and technology collaboration in freeze-dried pet food [2]. - The company previously expressed interest in the pet food sector, having registered a subsidiary in October 2022 to explore opportunities in this market [3]. Financial Performance - Delisi has faced declining revenue growth from 2021 to 2024, with revenues of 3.13 billion, 3.075 billion, 3.092 billion, and 2.965 billion respectively, and losses of 34 million and 33.67 million in 2023 and 2024 [3]. - The company's main revenue source, chilled and frozen meat products, has seen a significant decline in revenue, with a drop of 24.82%, 8.47%, 11.85%, and 10.51% from 2021 to 2024 [4]. Market Trends - The pet food market in China is experiencing rapid growth, with the market size projected to increase from 15.7 billion in 2012 to 158.5 billion in 2024, reflecting a compound annual growth rate of 21.2% [4]. - Freeze-dried pet food has emerged as the largest segment within the pet food market, indicating a strong demand for innovative products in this category [4]. Competitive Landscape - The pet food sector is attracting various food companies, with notable recent entries including Animex Foods acquiring Pupil Foods and Three Squirrels launching a pet food brand [5]. - Industry analysts highlight the need for continuous innovation and brand differentiation for companies like Delisi to succeed in the competitive pet food market [5].

Core Viewpoint - The signing of the strategic cooperation agreement between Delisi and its partners aims to leverage each party's strengths in resources, management, talent, and market to create a mutually beneficial and sustainable partnership in the food processing industry [1][2][3] Group 1: Strategic Cooperation Agreement - Delisi has signed a strategic cooperation agreement with Xiamen Haifusheng Food Group and New Sanhe (Yantai) Food Co., focusing on product supply, market expansion, technical collaboration, and the development of freeze-dried pet food [1][2] - The agreement emphasizes the establishment of a full-chain quality control system by Delisi, ensuring priority supply of fresh pork, beef, and related deep-processed products to its partners [2] - The parties will share resources and expertise to develop innovative and differentiated products, enhance product value, and expand market reach through joint marketing activities [2][3] Group 2: Industry Position and Capabilities - Delisi's main products include chilled meat, low-temperature meat products, prepared dishes, fermented meat products, frozen rice and noodle products, and ready-to-eat snacks [1] - Haifusheng and New Sanhe are leading domestic producers of freeze-dried foods, with advanced production facilities and strong R&D capabilities, collaborating with well-known food companies and exporting to various countries [1][2] - The cooperation is expected to enhance Delisi's product matrix, improve its competitiveness in the leisure and health food sectors, and strengthen its brand effect [3]

此外，得利斯在山东省生产基地投入智能化生产线，以新质生产力赋能产业链升级，实现"效率与品质 双跃升"。同时，得利斯积极进行数字化转型，与用友合作搭建全链管理系统，从采购到销售全程可 控，降本增效。 在营销布局上，得利斯在线上抢占流量高地，实现直播电商破圈。得利斯董事长郑思敏亲自直播，个人 账号粉丝近30万，精准触达年轻消费群体。在线下，得利斯同步加快渠道深耕，实现资源共享与双向赋 能，全面构建线上线下融合发展的营销网络。2025年，得利斯加快国际化布局，启动"出海双引擎"，积 极开拓非洲市场，同时瞄准东南亚、中东、欧洲，研发符合当地口味的产品，推动山东制造走向全球餐 桌。 得利斯的成长，是山东省食品工业高质量发展的缩影。得利斯将继续驱动全链创新，以数字化转型重塑 消费体验，让"老字号"焕发"新活力"；将立足山东省产业优势，依托"山东好品"品牌影响力，充分发挥 企业示范作用，为潍坊食品加工产业高质量发展注入新动能，让更多"山东制造"优质产品走向全国、迈 向世界。 7月29日，山东省潍坊市人民政府新闻办公室在山东得利斯食品股份有限公司（以下简称"得利斯"）召 开"产业链上的山东好品牌"潍坊市食品加工产业首场记者见 ...

Core Insights - Delisi Group is leveraging a "9+3+N" modern industrial system strategy in Weifang City, focusing on the integration of multiple chains to transition from traditional meat processing to a full value chain in prepared dishes, promoting agricultural modernization and rural economic diversification [1] Group 1: Company Strategy and Operations - Delisi has established five major production bases in Shandong, Beijing, Shaanxi, Jilin, and Jiangxi, with significant slaughtering capacities of 1 million heads/year in Shandong and 2 million heads/year in Jilin, while a new 2 million heads/year project in Shaanxi is under construction to enhance raw material security [2] - The company has achieved an annual production capacity of 180,000 tons in prepared dishes, including 100,000 tons of pork/chicken and 30,000 tons of beef in Shandong, along with 50,000 tons in the Shaanxi base, and the establishment of Jiangxi Delisi Food Co., Ltd. supports a nationwide layout with regional customization [2] - Delisi aims to enhance the synergy between primary, secondary, and tertiary industries by extending the agricultural value chain, converting primary agricultural products into high-value prepared foods, thus improving resource utilization efficiency and promoting standardization in upstream breeding and convenience in downstream dining [2] Group 2: Innovation and Market Strategy - The company is focusing on a "production and sales coordination" strategy, accelerating capacity release in Shaanxi and Jiangxi, and improving supply chain networks across various regions including East, North, South, Northwest, and Southwest China [3] - Delisi is committed to product innovation by deepening its focus on major products while developing differentiated new products that reflect local culinary characteristics, thereby enhancing market competitiveness [3] - The company plans to establish a comprehensive marketing network to penetrate lower-tier markets and accelerate new retail initiatives, aiming for value enhancement across the entire industrial chain [3] - Delisi is advancing digital transformation to create an efficient operational management system, continuously enhancing its core competitiveness [3]

Core Insights - Yantai has established itself as a prominent food industry hub in China, gaining recognition both domestically and internationally for its agricultural products and processed foods [1][4] - Despite challenges in foreign trade, some Yantai food companies have experienced growth, indicating a strong demand for their products in international markets [1][3] Company Highlights - Xiwang Group has achieved high precision in food safety testing, with the ability to detect substances like clenbuterol at extremely low levels, contributing to its reputation for quality [2] - Longda Food Group has over 30 years of experience in the processed food industry, leading in exports to Japan and maintaining a strong market presence [3] - Daceng Food has innovated in the peanut product sector, exporting a significant portion of its output to Japan and South Korea, showcasing the importance of technological advancement in maintaining competitiveness [3] Industry Performance - In 2024, Yantai's food and agricultural product exports reached 1.637 million tons, marking a 20% increase year-on-year, with a total value of 25.66 billion yuan, reflecting an 11.8% growth [4]