Core Viewpoint - The article highlights the development of the cultural and tourism industry in Mianyang, aiming to enhance its competitiveness and attract more visitors through various initiatives and projects [5][6][12]. Group 1: Development Goals and Strategies - Mianyang aims to achieve a total tourism expenditure of 140 billion yuan by 2027 and elevate its cultural and tourism industry to a new level by 2030 [5]. - The city has launched five major projects: resource aggregation, brand building, promotional campaigns, environmental enhancement, and entity cultivation to foster a strong cultural tourism city [4][5]. Group 2: Tourism Routes and Attractions - Mianyang has introduced three premium tourism routes that connect various scenic spots, themed around historical and cultural experiences, such as the legacy of Li Bai and the "Two Bombs, One Satellite" spirit [6][7][9]. - The city is rich in cultural resources, with over 2,200 years of history, and aims to attract over 100 million visitors in 2024, generating a total tourism expenditure of 113.4 billion yuan [6][8]. Group 3: Cultural and Educational Initiatives - Mianyang is focusing on three major intellectual properties (IPs): Li Bai's hometown, the "Two Bombs, One Satellite" spirit, and the panda habitat, to create nationally influential cultural tourism projects [10]. - The city is enhancing educational tourism through interactive experiences, such as the immersive "script killing" activities centered around Li Bai's culture [9][10]. Group 4: New Consumption Scenarios - Mianyang is expanding new types of cultural tourism consumption by integrating various sectors, including performances, technology, and sports events, to stimulate consumer engagement [11][12]. - The city plans to host over 350 sports events this year, leveraging the "events + tourism" model to boost related industries such as accommodation and dining [12].