Core Viewpoint - Guangdong, as China's economic powerhouse, is launching a comprehensive consumption promotion campaign titled "Yue Enjoy Warm Winter, Enjoy Guangdong" from November 2025 to March 2026, aiming to boost consumer spending through targeted activities and incentives [2][3]. Group 1: Consumption Promotion Activities - The campaign will feature four major activities aligned with significant events such as the National Games, APEC Summit, winter holidays, and the Spring Festival, creating a cascading effect of consumer engagement [2][5]. - Guangdong plans to implement six major incentive policies, including a special allocation of 3.5 billion yuan to stimulate local consumption [2][8]. - The activities will focus on creating immersive experiences for consumers, such as tourism routes and event packages that integrate various services [7][10]. Group 2: Brand Development and Supply Chain Enhancement - The initiative includes the establishment of five key brands: "Travel in Guangdong," "Food in Guangdong," "Shopping in Guangdong," "Enjoy Guangdong," and "Fitness in Guangdong," aimed at enhancing the supply ecosystem [9][10]. - Each brand will focus on specific consumer elements, such as promoting local cuisine and cultural experiences, thereby restructuring the consumption landscape [10][11]. - The campaign seeks to transform sporadic consumer interactions into a cohesive experience that encourages longer stays and deeper engagement with the local economy [6][9]. Group 3: Economic Impact and Strategic Goals - The overarching goal is to convert the influx of visitors and consumer interest into sustainable economic growth, moving from a "pulse" consumption model to a more continuous one [9][12]. - Guangdong's strategy is closely tied to its diverse industrial base, aiming to leverage its manufacturing capabilities and cultural heritage to meet the comprehensive needs of tourists and residents alike [12].