中新网乌鲁木齐1月5日电 (胡嘉琛)作为世界上现存规模最大的生土建筑群之一，新疆喀什古城景区既是 一座开放式的国家5A级旅游景区，也是当地民众的生活区。这里不仅承载着深厚的丝路古韵，更有游 客变创客、各族群众共筑家园的鲜活故事。 阿丽亚·阿不里米提是土生土长的喀什姑娘，2020年成为古城讲解员后，她的讲解词每年都会更新。"我 们不仅会讲述喀什古城焕新颜的过程，还会把张骞通西域、班超驻守西域的故事讲透，要让游客知道咱 们辽阔疆域是各民族一起开拓的。" 在喀什古城景区，像阿丽亚这样的讲解员已有近90人，他们挖掘的"创客故事"、"邻里情事"，让讲解词 从"历史课本"变成"生活剧本"。"从讲解词里的历史回响，到街巷中的鲜活故事，古城见证着交往交流 交融。"阿丽亚说。 喀什古城 景区恰萨路装扮靓丽。胡嘉琛 摄 在喀什古城景区恰萨路，百余棵古树上挂着石榴籽、祥云造型的灯饰，悬吊的诗词歌赋牌透着书香气 息，红灯笼在夜幕中尤为明亮……"我们在此搭建了扇拱形门，上面的回形纹是中原建筑特色，而门后 的土陶作坊，传承了维吾尔族模制法土陶烧制技艺……"在阿丽亚的精彩讲述中，游客感受着建筑装饰 里的"文化交融密码"。 2024年，阿丽 ...

Group 1 - The Northeast Asia International Ski Resort in Shenyang is upgrading its facilities to host the 2026 FIS Snowboard Cross World Cup, marking the first time Liaoning will host a top-tier winter sports event [1] - The event is scheduled for January 17-18, 2026, and will serve as the final qualifying competition before the Milan Winter Olympics, with 110 athletes from 19 countries already registered [1] - The event is expected to provide local coaches and athletes with the opportunity to observe world-class competitors, contributing to the preparation for the 2028 National Winter Games [1] Group 2 - The hosting of the World Cup is igniting the ice and snow economy in Liaoning, with over 30 ski resorts in the province having a daily capacity of nearly 100,000 visitors [2] - Approximately 120 ice and snow events are projected to attract 500,000 participants this winter, leading to a significant increase in ski package and hotel bookings in Shenyang and surrounding areas [2] - Liaoning aims to achieve over 260 million annual visitors and a total revenue of over 250 billion yuan from ice and snow tourism by 2027, promoting the integration of culture, sports, and tourism [2]

一张票根撬动五十五亿元消费 10月，G.E.M.邓紫棋"I AM GLORIA世界巡回演唱会2.0成都站"在东安湖体育公园主体育场开唱。 2025年8月15日晚，成都世运会健美操决赛在东安湖体育公园多功能体育馆举行。 夜色渐浓，成都东安湖体育公园场馆外，人群陆续散去，附近商圈却迎来新一波高峰——吃宵夜的、等 网约车的、顺路逛街的游客，把"散场时间"变成了"消费时间"。 这是龙泉驿赛演经济的一个日常切片。 自成都第31届世界大学生夏季运动会后，曾因办赛被全国熟知的龙泉驿区，正在通过演唱会、体育赛 事、文化活动等高频内容，把场馆资源持续转化为消费流量。数据显示，2025年，龙泉驿区累计举办张 学友等大型演唱会51场，吸引观众超100万人次，票房收入超8亿元，带动景区景点、住宿餐饮等综合消 费超55亿元。 "赛演不只是活动本身，更是一条能延展到全城的产业链。"成都市龙泉驿区文化广电体育和旅游局相关 负责人向华西都市报、封面新闻记者介绍。 以场馆为核心 构建赛演经济"大矩阵" 作为第31届世界大学生夏季运动会主场馆所在地，东安湖体育公园"一场三馆"赛后如何利用，一度备受 关注。而龙泉驿区的选择是：让场馆"天天有内容" ...

近年来，上海围绕如何延长游客在上海逗留时间，如何旅游促消费等方面也做了不少尝试。这一 次，"域见上海"第一届旅游攻略超级大赛就在上月悄然拉开帷幕。这项被市民游客戏称为"旅超"的比 赛，其实就是上海文旅向全社会征集优秀旅游攻略，不到一个月，大赛就掀起了一片热潮。那么都是哪 些人参与了比赛？小小的旅游攻略又如何撬动大文旅呢？ "这个线路其实叫'从琵琶弦到提琴弓'，是一个中西结合的海派艺术文化之旅。"在旅行社干了15年的何 文佳，这次，将明年的上海新春文旅项目组合成了一条旅游线路，报名参加这次的旅游攻略超级大赛。 三天两晚的旅游攻略，涵盖了上海博物馆的"海派旗袍与百年时尚"特展、豫园新春灯会、上海交响乐音 乐厅的《2026上海新春音乐会》等等春节期间的重磅文旅活动，让人一站式体会上海的文化气息和艺术 魅力。 专业组参赛选手、上海锦旅业务部工作人员何文佳介绍："我们会带游客去听新春音乐会，也会到旁边 的百年黑石公寓喝下午茶，里面也有非常多的有趣的音乐制品。" 这次的旅游攻略大赛，业内新兵老将热情高涨，以何文佳所在的上海锦旅为例，就有80多位员工自发参 与，设计了40多条旅游攻略。 除了业内人士，社交平台上的大V们，也 ...

Group 1 - Thailand is the guest country at the 2025 China International Tourism Trade Fair, coinciding with the 50th anniversary of diplomatic relations between Thailand and China [2] - The Thailand National Tourism Administration aims to showcase its tourism resources and cultural soft power, focusing on expanding its customer base in southern China [2] - The event features a 300 square meter exhibition area with participation from travel agencies, key tourism enterprises, and airlines targeting the Chinese market [2] Group 2 - A tourism cooperation memorandum was signed between the Thailand National Tourism Administration and Haikou's tourism and cultural bureau to enhance strategic collaboration and promote mutual tourism development [3] - The Thailand National Tourism Administration organized exchange activities with 12 key travel agencies and airlines in the Chinese market to explore joint marketing and route cooperation opportunities [3] - The fair includes interactive experiences such as Thai massage demonstrations, DIY handicraft activities, traditional performances, and modern fashion shows to attract visitors [2]

目前大赛已启动三周，专业组赛道报名达4400个，社会组赛道报名5684个。"'旅'选上海'超'级精 彩"品牌热度持续攀升，成为上海从传统旅游客源地向优质旅游目的地转型的鲜明标识。 在专业赛道，全市文旅服务全链条核心力量踊跃参赛，成为推动旅游主体转型升级的强大引擎。 1791家旅行社报名，占全市旅行社总数的九成以上；823家酒店借赛事东风，加速从"等客上门"向主动 开发旅游产品转型；721名持证导游、城市推荐官积极入局，为赛事注入专业活力。社会赛道则依托抖 音平台强势破圈，激发全民文旅共创活力。参赛群体覆盖学生、职场人士、退休居民等各年龄段，选手 们从经典地标、小众秘境、文化体验、美食打卡等角度梳理上海文旅资源，以新理念设计旅游产品线 路。与此同时，赛事的社会关注度持续升温，抖音"#域见上海"播放量超2亿次，"旅超半价游上海"多次 登上抖音上海热榜前列。 活动前三周，徐汇、宝山等6个区主要景区游客接待量较优惠活动前增长49.2%，旅游收入增长 17.66%，酒店客房平均出租率增长8.5%，其中杨浦区游客人数增幅高达160%，酒店客房平均出租率达 91%。 记者 李宝花 "域见上海"第一届旅游攻略超级大赛（第一季 ...

Core Insights - The "2026 Please Come to Guangdong for the New Year" event series has been officially launched, focusing on the Spring Festival travel market and aiming to stimulate consumer spending during the winter season [2][4] - The event is part of the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" campaign, which includes four major activities and aims to create a "fourth wave" of consumer enthusiasm [2][4] - The event has a strong historical performance, with previous iterations yielding positive market feedback, and this year's activities are expected to be more diverse and well-prepared [2][4] Summary by Sections Event Overview - The "Please Come to Guangdong for the New Year" event will take place from January to March 2026, focusing on cultural and traditional themes related to the Spring Festival [2] - The event is expected to leverage previous successes and enhance its offerings with targeted activities and policies [2][4] Promotional Measures - A total of 20 million yuan in tourism consumption vouchers will be distributed at the provincial level, covering key areas such as travel routes, scenic spots, and hotel accommodations [3] - The promotional strategy includes a combination of government vouchers, platform subsidies, and merchant promotions, with major platforms like UnionPay, Ctrip, Tongcheng, and Fliggy participating [3] - The event will feature a matrix of seven major cultural and tourism activities, including community cultural celebrations and high-end artistic performances [3][4] Consumer Engagement - The event aims to enhance consumer engagement through a variety of cultural products and promotional activities, aligning with national strategies to boost domestic consumption [4] - Guangdong's efforts in promoting consumption are highlighted by the establishment of five key brands focusing on different aspects of tourism and culture [4] - The initiative is designed to create a multi-faceted approach to stimulate consumer interest and spending during the festive season [4][5]

Core Points - The "Yuegou Foshan Leyou Warm Winter" consumption season will take place from November 2025 to March 2026, aiming to boost market activity and consumer engagement through over 600 events across four themes and five brands [3][4][5][6][7] Group 1: Four Major Themes - The first theme, "Travel with the National Games," includes activities like "Travel with Events," "National Games + Boutique Events," and "Check-in with Champions" to promote public engagement through sports [4] - The second theme, "Welcome the Summit Forum," features inbound tourism and night economy initiatives, promoting Foshan as a weekend getaway destination [5] - The third theme, "Winter Vacation Study Tours in Foshan," offers cultural and educational travel experiences, highlighting local culinary and heritage tours [6] - The fourth theme, "Celebrate the New Year in Foshan," includes various traditional activities and events to create a festive atmosphere for the Spring Festival [7] Group 2: Five Major Consumer Brands - "Travel in Foshan" will promote key cultural tourism resources and create over 90 themed tourism routes [11] - "Food in Foshan" aims to enhance the city's reputation as a "World Food Capital" with a comprehensive food map and unique culinary experiences [12] - "Enjoy Foshan" will combine online and offline promotions for cultural events, including over 360 artistic activities [13] - "Fitness in Foshan" will organize sports events and fitness activities, promoting a healthy lifestyle [14] Group 3: Six Major Discount Policies - The "Quality Products Happy Purchase" initiative offers subsidies for various consumer goods, including home appliances and electric vehicles [15][21][22] - The "Dining Discounts" program provides meal vouchers and special offers for event participants [16] - The "Attraction Discounts" will introduce a tourism card for free or discounted entry to attractions for event attendees [17] - The "Hotel Discounts" will offer package deals for accommodations during events [18] - The "Convenient Travel" initiative will enhance public transport services for event participants [19] - A "Receipt Lottery" will incentivize consumer spending through a lottery system [20]

Group 1 - The transformation of old residential houses into art spaces and the upgrade of unsold bamboo into high-value crafts are revitalizing rural areas in Hangzhou, leading to significant income increases for local communities [2] - Hangzhou's urban development strategy focuses on effective investment, operation, and service, with 41 urban and rural landscape areas and 8 comprehensive quality areas under construction, achieving an investment completion rate of 163.54% [2] - The "智荟绿谷·数贸全球" industrial landscape area has seen a transformation from traditional industrial zones to modern digital and fashion industries, with 14 projects totaling 2.2 billion yuan [3] Group 2 - The "裳美四季·时尚采荷" industrial landscape area is leveraging fashion consumption and local resources, with an investment of 476 million yuan leading to commercial upgrades [4] - The "江河都会·国际杭城" comprehensive quality landscape area has initiated 54 key projects with over 25.8 billion yuan in investments, aiming to create a global urban landmark [5] - The "渔光互补" project in the "南沙稻谷·萧东智谷" area has significantly increased profits for local farmers, with average profits rising from 800 yuan to over 10,000 yuan per mu [7] Group 3 - Hangzhou is exploring cross-regional collaborations, such as the "浙皖边驿·云上天路" landscape area, which aims to attract 4.5 million tourists and generate 1.461 billion yuan in tourism revenue by 2024 [8] - The integration of resources in the "钦钟山韵·共筑桃源" area has led to over 1 billion yuan in tourism revenue and 600,000 visitors [8] - The development of the "一江四韵·千年古埠" landscape area includes new public transport routes and educational tourism initiatives, enhancing local connectivity and cultural heritage [8]

Core Viewpoint - The "Yue Enjoy Warm Winter, Fun in Guangdong" consumption season activity aims to boost consumption, enhance the province's image, and promote development through a series of strategic initiatives, inviting both national and global visitors to experience Guangdong during the winter season [1][2] Group 1: Event Overview - The consumption season will start on November 1, 2025, and last until the end of March 2026, featuring four major activities: "Follow the National Games to Tour Guangdong," "Welcome the Summit to Tour Guangdong," "Winter Vacation Study in Guangdong," and "Celebrate the New Year in Guangdong" [1][2] - The initiative includes six major discount policies and aims to create immersive experiences around sports events, culinary delights, scenic beauty, and shopping [1][2] Group 2: Economic Impact - The event is part of Guangdong's efforts to meet economic growth targets and enhance consumer satisfaction, aligning with the spirit of the 20th National Congress of the Communist Party of China [2] - The consumption season is strategically timed with significant events such as the 15th National Games and the APEC Summit, aiming to stimulate economic activity during peak periods [2][4] Group 3: Promotional Activities - The "Follow the National Games to Tour Guangdong" activity will launch with 23 themed tourism routes and various packages combining sports events with scenic tours, offering discounts at around 300 tourist attractions [3] - The "Welcome the Summit to Tour Guangdong" activity will promote policies like 240-hour transit visa exemptions and 30-day entry visa exemptions to attract international tourists [4] Group 4: Consumer Incentives - Guangdong will issue various consumption vouchers, including dining and tourism vouchers, with a total of at least 20 million yuan allocated for cultural and tourism consumption during the New Year celebrations [5][6] - The "Guangdong Quality Purchase" vouchers will provide significant discounts on various products, including up to 5,000 yuan for new car purchases and 1,000 yuan for home appliances [8] Group 5: Marketing and Branding - The initiative will feature five major brands: "Travel in Guangdong," "Eat in Guangdong," "Shop in Guangdong," "Enjoy in Guangdong," and "Fitness in Guangdong," focusing on high-quality consumer experiences [7] - A "Guangdong Shopping Map" and a "Guangdong Food Map" will be released to highlight popular shopping areas and local delicacies, enhancing consumer engagement [9] Group 6: Financial Support and Regulation - The provincial government has allocated 3.5 billion yuan in special funds to support consumption initiatives, linking financial incentives to local government performance in promoting consumption [8][10] - Financial regulatory measures will be implemented to optimize payment environments and facilitate transactions for both domestic and international consumers [10]