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金观平:开动供需引擎扩大体育消费
Jing Ji Ri Bao· 2025-09-16 02:48
Core Viewpoint - The recent government opinion aims to enhance the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of sports in improving public health and driving economic development [1] Group 1: Supply-Side Reform - Supply-side reform is essential for unlocking sports consumption potential, addressing shortcomings in high-quality and personalized offerings, and the lag in developing emerging sports projects [2] - The integration of "sports+" with industries such as culture, tourism, education, health, and technology is crucial for fostering new business models and enhancing consumer choices [2] - The application of new technologies like 5G, big data, and artificial intelligence is necessary to improve supply efficiency and quality, catering to diverse and high-quality consumer demands [2] Group 2: Demand-Side Cultivation - The demand side is pivotal in driving sports consumption, with a growing middle-income group in China increasingly shifting from traditional consumption to participatory and experiential consumption [3] - Optimizing the consumption environment by improving facilities, events, and public services is essential to lower barriers to consumption [3] - Encouraging businesses to focus on consumer needs, enhance product quality, and strengthen brand building will increase consumer loyalty and willingness to spend [3] Group 3: Collaborative Efforts - A coordinated effort between supply and demand sides is necessary to create a seamless cycle, requiring government support in areas like land, funding, and talent [3] - Companies must be responsive to market trends, invest in R&D, and maintain compliance with regulations to enhance innovation capabilities [3] - Industry associations should facilitate communication, establish standards, and promote self-regulation to strengthen the overall industry framework [3]