Workflow
体育惠民消费券
icon
Search documents
国庆中秋假期“体旅CP”带火消费新场景
Nei Meng Gu Ri Bao· 2025-10-09 04:06
Core Insights - The sports events in Inner Mongolia during the National Day and Mid-Autumn Festival holidays significantly boosted the local consumption market, with over 1.15 million participants and a total consumption scale exceeding 500 million yuan [1][5]. Group 1: Sports Events and Participation - A total of 80 sports events were held, including the 2025 Yili Inner Mongolia Super League and the Alashan Hero Conference, covering various sports such as football, running, cycling, and outdoor adventures [1][3]. - The first leg of the quarter-finals of the 2025 Yili Inner Mongolia Super League attracted over 110,000 on-site spectators, while the second leg garnered 2.054 million online views, indicating a growing influence [3]. Group 2: Innovative Event Formats - The Alashan Hero Conference extended its duration to 9 days and introduced a "one ticket for all" package, integrating entry, performances, exhibitions, and event experiences [3]. - The 2025 China Automobile Off-Road Championship included various entertainment activities such as fireworks shows, electronic music festivals, and local product exhibitions, enhancing the event experience [3]. Group 3: Sports Tourism Development - The Inner Mongolia Sports Bureau launched 29 premium sports tourism routes, linking natural landscapes with cultural landmarks, promoting a diverse consumption model [5]. - A total of 1 million yuan in sports consumption vouchers were distributed to encourage purchases of sports goods and access to fitness venues, catering to various consumer needs [5]. Group 4: Economic Impact and Integration - The collaboration between sports events and tourism has led to increased consumption in dining, accommodation, and cultural industries, with themed routes becoming popular choices for holiday travel [5]. - This integration model successfully transformed "event traffic" into "economic growth," providing a vibrant holiday experience and injecting strong momentum into Inner Mongolia's holiday economy [5].