体育+旅游融合

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国庆中秋假期“体旅CP”带火消费新场景
Nei Meng Gu Ri Bao· 2025-10-09 04:06
从城市赛场延伸至草原沙漠,赛事与旅游的协同效应持续放大。内蒙古自治区体育局相关负责人表示, 国庆中秋假期,参赛选手与观赛游客共同带动沿线餐饮、住宿、文创等多业态消费增长,多条主题线路 成为假日出行的热门选择。这一融合模式成功将"赛事流量"转化为"经济增量",不仅为群众带来更加丰 富多元、健康活力的假日体验,也为内蒙古假日经济注入强劲动能,为推动文体旅商深度融合提供了可 借鉴的新范式。(内蒙古体育局供图) 其中,多项重点赛事表现亮眼,融合模式不断创新。阿拉善英雄会首次将会期延长至9天,并推出"一票 通玩"惠民套票,整合入园、观演、展览与赛事体验;2025年伊利内蒙古自治区足球超级联赛四分之一 决赛第一回合现场观赛总人数突破11万,第二回合线上观看总人次达205.4万,影响力持续扩大;2025 中国汽车场地越野锦标赛杭锦旗站暨库布齐大越野沙漠拉力赛期间同步开展烟花秀、电音节、乐队表 演、非遗打铁花、农产品展销及美食品鉴等丰富活动,并依托"赛事+旅游"模式推出一系列惠民举措。 沙漠徒步健身。 为充分释放"体育+"消费潜力,内蒙古自治区体育局在国庆中秋假期同步推出29条体育旅游精品线路, 线路包括呼和浩特市敕勒川草原 ...
The 20th China International Mountain Outdoor Sports Open kicks off in Wulong in China's "mountain city" Chongqing
Globenewswire· 2025-09-22 07:42
Core Insights - The 20th China International Mountain Outdoor Sports Open took place in Wulong District, showcasing the integration of sports with the local economy, culture, and tourism [1][3] Event Overview - The competition has grown to become one of the world's most influential outdoor cross-country events since its inception in 2003, featuring 35 elite professional teams from various countries [2] Economic Impact - From January to August 2025, Wulong District recorded 34.94 million visits, generating over 15 billion yuan in tourism revenue, with sports tourism contributing 6.4 million visits and 2.7 billion yuan [4] Strategic Development - Wulong is developing an outdoor sports ecosystem that combines competition, leisure, and consumption, supported by policy guidance and project implementation [5][6] Future Plans - Wulong aims to expand integrated projects under the "outdoor +" concept, including partnerships with attractions like Zhangjiajie to create an "air tourism corridor" [7]