活动还组织青少年现场体验了丰富多彩的冰雪项目，在场馆教练与工作人员的引导下，125名青少 年和家长分为三组，参加了"5人6足""雪上拔河"和"平地拉雪圈"等趣味冰雪项目。现场气氛热烈，孩子 们在冰雪世界中尽情奔跑、协作竞技，充分体验了冰雪运动的乐趣与魅力。 1月17日上午，"逐梦冰雪陕耀未来"陕西省青少年冬季阳光体育大会西安分会场活动，在西咸新区 秦汉新城际华冰雪·西安冰雪中心正式启幕。本次活动还公布了2026年西安市体育惠民电子消费券的启 动时间和金额设置，旨在推动青少年冰雪运动普及，激发市民参与体育运动的热情。 据了解，今年我市将发放总金额500万元的体育惠民电子消费券，包括100万元冰雪专项消费券、 250万元健身消费券和150万元体育用品消费券，于1月23日至10月11日通过"美团"平台进行发放。今年 的发放活动首批合作单位超过700家，涵盖各类体育场馆及零售店。 与以往相比，今年的发放活动呈现三大亮点：发放时间配合雪季提前，券值选择增加至13种，使用 范围扩大至健身团单及次卡等，旨在降低市民运动成本，进一步激发体育消费活力。 ...

Group 1 - The "Su Super" league has gained significant popularity, leading to increased brand exposure for its title sponsor, Jiangsu Bank, and other banks are also enhancing their support for the sports industry [1][2] - Banks such as Bank of China, Industrial and Commercial Bank of China, and others are focusing on strengthening financial services, diversifying product offerings, and innovating service models to support the development of the sports industry [1][3] - Financial institutions view the support for the sports industry as a strategic move that combines public welfare and commercial interests, aiming to enhance their business operations [2][4] Group 2 - Financial support for the sports industry is being amplified, with banks actively participating in events and providing substantial credit support, such as Bank of China’s commitment of 20 billion yuan for Wuhan's sports economy [3][4] - The recent guidelines from the People's Bank of China and other departments emphasize the need for a multi-layered financial product and service system to support the high-quality development of the sports industry [3][5] - Banks are targeting market opportunities within the sports industry, focusing on event financing and creating a "sports finance" service model to stimulate industry growth [4][5]