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【深度】从赛事到商机——科尔尼诠释体育产业价值路径
科尔尼管理咨询· 2025-07-16 01:16
Core Insights - The global sports market is projected to exceed $417 billion by 2025, with an annual growth rate of 5% since 2020, and is expected to rise to approximately $602 billion by 2030 [6][2] - The sports industry has evolved from a passion-driven sector to a vibrant commercial ecosystem, where financial success must accompany competitive victories [2][3] - The industry faces challenges such as changing preferences among younger fans, regulatory pressures, content piracy, and the rise of women's sports, which present both risks and opportunities [2][3] Revenue Pools - The sports market revenue is driven by three main value pools: event IP and live experience commercialization, sports betting, and broadcasting and streaming [6][7] - The event IP and live experience pool is expected to reach $154 billion by 2025, with an annual growth rate of 8%, driven by the enduring appeal of sports content and enhanced operational efficiency through data analytics [11][12] - The broadcasting and streaming market is projected to reach $86 billion by 2025, facing challenges from traditional broadcasting being replaced by lower-margin streaming services [17][18] - The sports gaming and betting sector is anticipated to be the largest and fastest-growing value pool, reaching approximately $177 billion by 2025, fueled by the legalization of sports betting in the U.S. and the rise of mobile platforms [19][20] Emerging Trends - Women's sports are becoming a significant growth engine, with projected revenues of $2.35 billion by 2025, reflecting a 240% increase from 2022 [30][31] - New sports formats and derivative forms are emerging, appealing to younger audiences by prioritizing entertainment and interactivity [34][35] - The Middle East is positioning itself as a global sports hub, attracting significant investments and hosting major international events [40][41] Investment Opportunities - Investors can leverage various value levers to enhance institutional value, including optimizing operational efficiency and reconstructing financial systems [3][46] - The influx of value-driven investors is reshaping the sports industry landscape, with a focus on diverse investment types beyond traditional teams and leagues [46][47] - Six core strategies are recommended for value-driven investors to capture growth opportunities while managing risks [51][52]