专题：2026年度国际消费电子展(CES) 联想 CTO 同时表示，从技术角度看，以 F1 赛事为例，实时处理和分析海量数据本身就是一项巨大的 技术挑战，对算力、系统架构和 AI 能力提出了极高要求，这也是联想持续投入的重点方向。 责任编辑：李桐 专题：2026年度国际消费电子展(CES) 新浪科技讯 联想集团董事长兼 CEO 杨元庆表示，联想深度参与国际体育赛事已超过二十年，从 2006 年都灵冬奥会、2008 年北京奥运会，到今年赞助世界杯和 F1 赛事，联想始终定位为"技术合作伙伴"， 而非单纯的资金赞助方。 杨元庆指出，早期联想主要为赛事提供 PC、服务器等硬件设备，而如今技术支持已全面升级，延伸至 AI 与数据能力。今年世界杯期间，联想推出了足球 AI Pro 解决方案，还有通过 AI 为知名球员构建高 精度 Avatar（虚拟人），更准确地还原赛场细节，对越位等关键判罚进行精确呈现等。 新浪科技讯 联想集团董事长兼 CEO 杨元庆表示，联想深度参与国际体育赛事已超过二十年，从 2006 年都灵冬奥会、2008 年北京奥运会，到今年赞助世界杯和 F1 赛事，联想始终定位为"技术合作伙伴"， 而非单纯 ...

2025年12月26日，一年一度的361°品牌日在天津体育学院举行。亚洲奥林匹克理事会(以下简称"亚奥理 事会")总干事侯赛因·阿尔-穆萨拉姆通过视频形式向活动致以热烈祝贺，并正式宣布亚奥理事会与官方 合作伙伴361°即将开启新一轮战略合作。 对此，361°集团品牌管理中心总经理郑业欣回应称："与亚奥理事会新一轮战略合作的开启，是对过往 17年紧密合作的肯定，也是361°践行长期主义战略的重要里程碑。未来，361°将继续秉持'全球化、专 业化、年轻化'定位，以专业底蕴深耕国际赛事生态，在推动全球体育文化交流的过程中，持续夯实中 国品牌的行业地位。" 发挥中国体育品牌科技硬实力，赋能全球体育发展 自2010年广州亚运会以来，361°与亚奥理事会的战略合作伙伴关系已跨越多个周期。这不仅大幅提升了 361°在国际市场上的知名度与品牌美誉度，更通过顶级赛事的实战背书，推动品牌研发实力不断进阶， 成为中国企业积极参与全球体育生态建设的具体实践。双方基于对亚洲体育事业的高度共鸣，将领先的 体育科技成果转化为驱动赛事进阶的专业支持，在向世界传达中国体育科技实力的同时，共同构建起行 业高质量发展的良性循环。 站在新一轮合作周 ...

2025年12月26日，一年一度的361°品牌日在天津体育学院举行。亚洲奥林匹克理事会（以下简称"亚奥理事会"）总干事侯赛因·阿尔-穆萨拉姆通过视频形式 向活动致以热烈祝贺，并正式宣布亚奥理事会与官方合作伙伴361°即将开启新一轮战略合作。 的影响力。 对此，361°集团品牌管理中心总经理郑业欣回应称："与亚奥理事会新一轮战略合作的开启，是对过往17年紧密合作的肯定，也是361°践行长期主义战略的 重要里程碑。未来，361°将继续秉持'全球化、专业化、年轻化'定位，以专业底蕴深耕国际赛事生态，在推动全球体育文化交流的过程中，持续夯实中国品 牌的行业地位。" 发挥中国体育品牌科技硬实力，赋能全球体育发展 自2010年广州亚运会以来，361°与亚奥理事会的战略合作伙伴关系已跨越多个周期。这不仅大幅提升了361°在国际市场上的知名度与品牌美誉度，更通过顶 级赛事的实战背书，推动品牌研发实力不断进阶，成为中国企业积极参与全球体育生态建设的具体实践。双方基于对亚洲体育事业的高度共鸣，将领先的体 育科技成果转化为驱动赛事进阶的专业支持，在向世界传达中国体育科技实力的同时，共同构建起行业高质量发展的良性循环。 站在新一轮合 ...

（来源：衢州日报） 本报讯 （记者 毛慧娟 报道组 蒋君 毛志成） 12月23日，记者从2026年全国新年登高健身大会主会场江 山专场新闻发布会上获悉，大会将设江山江郎山和泰山两大主会场。 2026年全国新年登高健身大会以"全民登高谱新篇、策马奔腾启华年"为主题，江山主会场将系统策划主 会场登高活动、体育嘉年华、体育旅游消费周、体育跨年活动和全民健身系列赛事等内容，推动全民健 身、体育消费和城市形象深度融合。同时将继续突出"登高迎新"的仪式感，设置开幕式、全民登高迎新 年、迎接新年第一缕阳光、登高挑战赛等标志性环节，预计近万人参与登高活动。 本次活动的一大亮点，是首次在江郎山脚下推出江郎山体育嘉年华。依托新开辟的大草坪空间，江郎山 体育嘉年华集中呈现体育与产业、乡土、科技和省运会的融合展示，既有运动服装器材、体育彩票、羽 毛球制造工艺等体育产业内容，也有村运会、村歌村舞等群众体育展示，并融入无人机足球、机器人街 舞等体育科技元素，让群众在登高之余获得更加丰富、多元的体育体验。 转自：衢州日报 ...

Core Insights - The global sports technology market is projected to reach $18.8502 billion in 2024 and $61.7206 billion by 2030, with more optimistic estimates suggesting it could grow to $26.77 billion in 2024 and $139.41 billion by 2032 [1][3] - Major tech companies are actively participating in the sports rights market, with significant investments in broadcasting rights, such as Apple's $700 million deal for F1 and Amazon's $1.8 billion annual deal for NBA rights [1][3] - The application of advanced technologies like VR/AR, AI, and data analytics is enhancing the viewing experience and performance analysis in sports [1][3] Market Trends - The integration of AI and advanced data analytics in sports broadcasting and event management is becoming more prevalent, with companies like Amazon and Hawk-Eye leading the charge [3][5] - Sony's acquisition of STATSports, a company specializing in wearable technology for sports performance tracking, highlights the growing interest in sports tech investments [5][9] - The demand for real-time data and analytics in sports is driving innovation, with companies like STATSports providing over 70 metrics for athletes [5][9] Company Strategies - Sony has been expanding its sports technology portfolio through strategic acquisitions, including Hawk-Eye Innovations and Beyond Sports, to enhance its data analysis capabilities [6][7] - The acquisition of STATSports allows Sony to offer more accessible solutions for teams, moving beyond traditional league partnerships [9][10] - Sony's focus on both B2B and D2C markets indicates a strategic shift towards consumer-oriented sports technology products, potentially leading to new offerings similar to its successful PS5 gaming console [10][11]

Company Overview - Lisheng Yundong (Shanghai) Sports Technology Co., Ltd. is a leading automotive sports service provider in China, focusing on the marketization of sports events and the digital upgrade of the sports industry [2]. - The company’s main business includes sports event management, venue operation, marketing services, sports club management, and sports equipment manufacturing and sales [2]. Financial Performance - In the first three quarters of 2025, the company achieved a revenue of CNY 380 million, a year-on-year increase of 14.34% [2]. - The net profit attributable to shareholders reached CNY 22.02 million, up 56.07% year-on-year [2]. - In Q3 2025, the company reported a revenue of CNY 109 million, a slight decline of 1.07% year-on-year, while the net profit attributable to shareholders surged by 1482.24% to CNY 6.70 million [2][3]. Business Dynamics - Revenue fluctuations in Q3 2025 were attributed to the seasonal distribution of events, with fewer races compared to Q2 2025 and Q3 2024 [3]. - Venue operations experienced a decline due to adjustments and suspensions of certain venue operations since Q3 2024, but overall growth was maintained in the first three quarters of 2025 [3]. Growth Drivers - The growth of the core event business is driven by multiple factors, including increasing the number of event IPs, enhancing event participation, and boosting ticket sales through improved event influence [4]. - The gross margin of event operations is expected to improve as the value of events increases, indicating potential for further enhancement [4]. Future Prospects - The company is optimistic about the commercialization of its golf events, which are still in the early stages of operation, and anticipates significant growth in the future [5]. - The national push for a CNY 7 trillion sports industry and the encouragement of event economy integration with cultural tourism are seen as beneficial for the company’s strategic direction [6]. Strategic Initiatives - The company has invested CNY 184 million in the construction of the Hainan International Circuit, expected to contribute revenue by 2027 [7]. - Future growth will focus on expanding event categories and investing in related sectors such as sports marketing, venue management, and sports technology [8].

Core Viewpoint - The article emphasizes the dual role of Shenzhen as both a hub for high-level international sports events and a promoter of grassroots sports, showcasing its cultural diversity and economic strength through events like the Billie Jean King Cup and local school competitions [1][2][6]. Group 1: International Sports Events - Shenzhen will host the Billie Jean King Cup finals from 2025 to 2027, marking a significant milestone as it becomes the first Asian city to do so [2][3]. - The city has invested in high-standard sports venues, such as the Shenzhen Bay Sports Center, which can accommodate 20,000 spectators, making it suitable for top-tier international events [3][6]. - The hosting of major events is seen as a reflection of Shenzhen's economic capabilities and its ability to provide comprehensive support services, including accommodation, transportation, and media coverage [2][3]. Group 2: Grassroots Sports Development - The article highlights the importance of grassroots sports, with events like the Shenzhen middle and primary school football finals showcasing youth participation and talent development [1][8]. - Shenzhen has established various local sports events, such as the "Nanshan Cup" and community sports festivals, which engage over 100,000 citizens annually [13]. - The collaboration with international sports clubs, such as the partnership with Eintracht Frankfurt for youth football training, aims to enhance the local sports ecosystem and address youth sports dropout rates [13]. Group 3: Economic Impact and Investment - The Billie Jean King Cup is expected to boost local tourism and commerce, with increased hotel occupancy rates and foot traffic in surrounding areas during the event [6]. - Franklin Templeton, a major global investment firm, has partnered with the Billie Jean King Cup, indicating the growing importance of the Chinese market in the global sports landscape [6]. - Shenzhen's sports industry generated a total output of 190.94 billion yuan in 2023, with Nanshan District accounting for 44.42 billion yuan, highlighting the region's leading role in the sports economy [18]. Group 4: Technological Innovations in Sports - The introduction of AI technologies, such as the Acemate tennis training robot, reflects Shenzhen's commitment to integrating technology into sports training and development [15][17]. - The digital management platform at the Frankfurt (Shenzhen Nanshan) training center has recorded extensive training data, marking a shift towards data-driven youth sports training [15]. - Shenzhen's sports technology sector is thriving, with companies like Soundcore leading in global market share for sports audio equipment, showcasing the city's innovative capabilities [17][18].

Group 1: Event Significance - The 2025 Billie Jean King Cup will be held in Shenzhen, marking the first time the finals will take place in Asia, reflecting China's growing prominence in tennis [3][4] - Shenzhen's sports infrastructure, including high-standard venues, supports the hosting of international events, enhancing its reputation as a global sports city [4][5] - The event is expected to attract a younger audience to tennis, leveraging Shenzhen's youthful demographic [4] Group 2: Economic Impact - The Billie Jean King Cup is anticipated to boost local tourism and commerce, with increased hotel occupancy rates and foot traffic in surrounding areas during the event [5] - Shenzhen's sports industry generated a total output of 190.94 billion yuan in 2023, with the Nanshan District contributing 44.42 billion yuan, accounting for approximately 23% of the city's total [12] - The collaboration with Franklin Templeton as the exclusive investment management partner highlights the financial sector's interest in the growing sports market in China [5] Group 3: Community Engagement - The integration of high-level sports events with grassroots initiatives, such as the Shenzhen middle and primary school football finals, promotes sports culture and community involvement [1][8] - Various local sports events, including the "羽超" badminton competition, engage businesses and foster networking opportunities among different sectors [6][8] - The establishment of the X9 Alliance among universities promotes sports participation and collaboration, enhancing the educational and athletic environment [7][8] Group 4: Technological Advancements - The introduction of AI technologies in sports training, such as the Acemate tennis robot, signifies a shift towards data-driven training methods [10][11] - Shenzhen's sports tech companies are innovating in areas like wearable technology and smart sports equipment, contributing to the city's reputation as an innovation hub [11][12] - The upcoming events will feature advanced technologies, including humanoid robots and smart devices, enhancing the spectator experience [12]

Core Insights - The 2025 China Sports Culture Expo and China Sports Tourism Expo were held in Suzhou, focusing on the theme "Sports Empowering a Better Life" and promoting the integration of sports culture and tourism [1] Group 1: Event Overview - The expos featured 31 provincial sports departments and over 500 enterprises, showcasing sports culture, tourism, and innovative sports technology [1] - The events aimed to activate sports consumption potential and meet the public's desire for a better life [1] Group 2: Technological Innovations - A robot boxing demonstration highlighted the technological aspect of the expos, showcasing the blend of traditional sports culture with modern technology [2] - Various innovative sports technologies were presented, including exoskeleton rehabilitation robots and smart snow-making machines, emphasizing the role of technology in enhancing sports experiences [2] Group 3: Outdoor Sports Development - The government has prioritized outdoor sports development as a means to meet the growing health demands of the public and stimulate the sports industry [4] - The expos featured outdoor sports projects, with regions like Sichuan and Xinjiang showcasing their outdoor tourism routes and events to attract visitors [5][6] Group 4: Regional Highlights - Shaanxi's sports industry development received attention, with several projects selected as key tourism and sports events for 2025, reflecting the province's commitment to becoming a leading sports hub in the west [6][7] - The expos served as a platform for various regions to promote their unique sports tourism offerings, enhancing collaboration and investment opportunities in the sports sector [6][7]

Group 1 - The Shenzhen Technology Sports Industry High-Quality Development Strategic Cooperation was launched, attracting over 100 representatives from various sectors including sports industry groups and financial institutions [1] - The event emphasized the theme "Leading Demonstration Sports City" and was attended by Shenzhen's Deputy Mayor Zhang Hua [1] Group 2 - The establishment of the "Shenzhen Technology Sports Industry Fund," the first of its kind in the country, with a scale of 100 million yuan, aims to support projects in AI, high-end sports equipment, and digital culture [3] - The fund is designed to provide financial support to technology-driven sports enterprises, addressing funding challenges in R&D and production [3] Group 3 - Two innovative financial products, "Sports Industry Leap Loan" and "Sports Industry Intellectual Property ABS," were launched to support small and micro enterprises in the sports sector, with financing up to 30 million yuan available [4] - These products aim to enhance financing accessibility and reduce costs for sports enterprises, facilitating their growth from startup to expansion [4] Group 4 - Shenzhen's sports industry output is projected to exceed 200 billion yuan in 2024, growing at an annual rate of 20%, highlighting its significance in the city's economic landscape [5] - The national policy aims for the sports industry to exceed 7 trillion yuan by 2030, providing strong momentum for local industry upgrades [5] Group 5 - Investment firm Yao Wei Capital is planning to introduce major sports events in Shenzhen, leveraging the city's young population and rich sports venue resources [6] - The Hong Kong Polytechnic University is establishing a Sports Science Research Institute to enhance product competitiveness through technological innovation [6] Group 6 - Tai Shan Sports introduced new products like the "Tai Shan Rui Bao Olympic Vehicle" for the 2028 Los Angeles Olympics, showcasing its commitment to technological innovation in sports equipment [7] - The company has established a research center in Shenzhen since 2007, focusing on breakthroughs in sports technology and materials [7] Group 7 - Qingdao Yingpais' chairman expressed intentions to leverage Shenzhen's advantages in talent and technology to enhance the company's development in the sports industry [8]