余杭之夜·潮端午

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文旅嘉年华激活消费新热潮
Hang Zhou Ri Bao· 2025-05-23 02:41
Core Insights - The "Cultural Tourism Carnival: Good Place in Yuhang" event was launched in Yuhang District, coinciding with the 2025 International Museum Day and China's Tourism Day, highlighting the region's cultural heritage and tourism potential [1][2] - The event featured the "Good Place in Yuhang: Museum Day Treasure Hunt" and connected four themed cultural tourism routes, creating a unique experience cluster that integrates intangible cultural heritage (ICH) displays, cultural decoding, and scene consumption [1] - A total of 12 new community museums were recognized, and the "Yuhang District Rural Museum Alliance" was officially established, promoting collaboration among local cultural institutions [1] Group 1 - The event emphasized the innovative approach of "cultural operation" rather than mere "cultural display," with the aim of establishing "China's First Village of Rural Museums" in Baizhang Town [1] - Baizhang Town has developed a cultural framework of "one village, ten museums," and is working on transforming cultural resources into market value through various activities [1] - The rural museum cluster in Baizhang is projected to achieve an operational income of 50 million yuan in 2024, leading to a 60% increase in tourism revenue and creating over 300 jobs [1] Group 2 - The ongoing "Non-Material Cultural Heritage Protection Month" in Yuhang District will feature over 30 cultural tourism promotional activities until the end of June, showcasing the region's unique cultural landscape [2] - Activities include "Yuhang Night: Trendy Dragon Boat Festival," "Wuchang Dragon Boat Festival," and "Qingshan Dragon Boat Tour," all aimed at enhancing cultural tourism integration [2]