（来源：工人日报） 阅读提示 近年来，甘肃把劳务品牌建设作为稳就业、促增收、助振兴的关键抓手，从零散自发走向系统培育，从 数量扩张迈向质量提升。截至2025年底，该省已打造省级劳务品牌75个，带动超140万人稳定就业创 业。 "有了这个名号，顾客更信任我的手艺，老板也愿意开更高的工资。"清晨6点，在杭州一家餐厅内，来 自甘肃的"兰州拉面师"马师傅已经开始准备面团。作为劳务品牌的受益者，他如今的月收入稳定在万元 以上。 一碗热气腾腾的牛肉面，折射出成千上万甘肃籍务工者走出大山的就业故事：勤劳能干的"天水麻辣 嫂"，将西北风味带到全国各地；"镇原护工""西峰家政"成为京津地区优质家政服务的代表；"静宁果 农"活跃在陕西、新疆的果园，指导当地农户修剪果树枝条……这些带着鲜明地域标识的劳动者，正是 甘肃"甘味"劳务品牌的鲜活代言人。 近年来，甘肃把劳务品牌建设作为稳就业、促增收、助振兴的关键抓手，从零散自发走向系统培育，从 数量扩张迈向质量提升。截至2025年底，该省已打造省级劳务品牌75个，带动超140万人稳定就业创 业。其中，"兰州拉面师"等劳务品牌，还产生了跨地域的连锁效应，带动甘、青、宁、豫等省区超过 100 ...

【光明论坛】 中央一号文件部署培育非遗工坊消费新业态，核心就是让传统技艺"活起来、火起来"，让非遗从博物馆 走进日常消费场景，成为可触摸、可体验、可购买的文化产品，实现文化传承、农民增收、消费升级 的"三赢"。北京京西稻农业文化遗产地便是一个成功的范例。这里将非遗工坊与农耕文化深度融合，传 承人现场展演古法种植技艺，游客亲手插秧、体验收割，选购盆栽稻、稻田文创，让农耕非遗"可看、 可玩、可买"。如此，既守住了乡土文脉，也丰富了乡村文化消费场景。 如今，"微度假"渐成消费新风尚，越来越多人对乡村的山水风光、田园意境青睐有加。中央一号文件提 出培育休闲露营等新业态，就是要推动乡村景观向消费场景转化，实现"生态美"与"经济美"的双向赋 能。譬如，在四川仁寿，当地依托黑龙滩水库的山水禀赋、响水六坊的生态资源，将露营业态与本土田 园文化、民俗相融合，让露营成为休闲社交、文化体验的新载体，让乡景成为乡土消费的重要支撑。 作者：周丹丹（中国农业大学人文与发展学院副教授） 2026年中央一号文件围绕"多措并举扩大乡村消费"作出部署，提出"支持乡村消费扩容升级，提升消费 设施和服务水平，培育丰收市集、非遗工坊、休闲露营等消费新 ...

值得关注的是，为了增强体验感，琉璃厂东西街专门设置了"伯乐来了—寻找厂甸马騳骉"活动，让大家 沿街"寻马"。据介绍，沿街"藏"有66匹源自历代文物名画中的"骏马"和众多马元素，市民游客只需前往 街头公告板处，免费领取寻宝图册，就可以手持《丙午骏马艺术图鉴》，开启一场妙趣横生的"寻马"之 旅了。 姚江胡同则主打传统民俗互动，每天两场书法家写福送福（10点至11点、14点至15点），同步开放汉服 换装拍照与投壶游戏。荣宝斋一层与火神庙二殿内，金氏风筝扎制技艺、北京彩塑、传统香制作技艺 （药香制作技艺）等24场"马上亲手做"体验活动有序开展，非遗传承人现场指导，市民可通过提前预约 报名免费参与。 2月8日至16日，琉璃厂东西街每日将上演"宣南往士"主题巡游快闪，宏宝堂同期举办"骉"主题迎新展 与"马上有余"金鱼展，"百年厂甸"文化展、"驰墨骋怀：徐悲鸿的马上乾坤"艺术展、"祥瑞拓影 古马驰 昨天 上午，2026年厂甸庙会小年预热活动正式启动。 本报记者 方非摄 前"藏马主题拓片展、"戏马丹青"油画艺术展也将陆续精彩亮相。 本报讯（记者 张骜）昨天上午，"春风跃马 非遗暖韵——当非遗遇见非遗" 2026年厂甸庙会小年 ...

"下一步，省广电局将持续拓展'微短剧+'融合创作效能，推动微短剧与各领域各行业深融结合，形成新 的应用场景、商业模式、经济业态，带动微短剧内容提质升级并赋能千行百业。"曹远剑说。 "推动文化赋能发展，需从优质内容创作和产业生态构建等方面协同发力。"省政协委员、南通市文化广 电和旅游局局长王智表示，接下来，要强化创作导向引导，对聚焦时代主题、南通发展、江海风貌、非 遗传承等专题的优秀作品给予资金支持和创作指导，倡导优秀现实题材作品创作，发掘普通人的奋斗故 事与时代精神，让作品充满烟火气与生命力。同时，要深化产业赋能，依托文创园区、数字文化产业园 等载体，构建"IP孵化"+"江海叙事"+"人才梯队"的全产业链生态。 当前，非遗与大众生活的融合成为文化热点，但是依然有不少非遗瑰宝"藏在深闺人未识"，难以真正融 入旅游场景、走进大众生活。省政协委员、苏州城市学院艺术与创意设计学院副院长刘咏清认为，以传 统戏剧为例，虽然在部分旅游场景中也融入了相应表演，但总体上与旅游的融合程度还不够高。同时， 多地也缺乏专门贴合文旅场景、适配游客体验的创新剧目。 □ 本报记者顾星欣陈洁 如何以"文化+"，为经济发展增动能、增效益？省政 ...

Core Insights - The "New Year Goods Economy" has evolved into a significant consumption model during the period from the Winter Solstice to the Lantern Festival, expanding from traditional food and clothing to include health, entertainment, and cultural tourism, thus becoming a vital engine for driving consumption, cultural transmission, and economic activation [1][22]. Group 1: Cultural and Experiential Consumption - The traditional practice of purchasing New Year goods has become more diverse, with cultural and experiential products gaining popularity alongside traditional items like food and clothing [2][25]. - Non-material experiences, such as interactive games and performances, are increasingly integrated into New Year markets, enhancing the festive atmosphere and providing immersive experiences for consumers [3][25]. - Events like the "Non-Heritage New Year Market" showcase local craftsmanship and cultural heritage, attracting visitors and enhancing community engagement [3][28]. Group 2: Regional Characteristics and Local Brands - New Year markets across China exhibit distinct regional characteristics, contributing to the emergence of local brands and enhancing the overall festive consumption landscape [4][25]. - The integration of local cultural elements into New Year celebrations, such as traditional crafts and foods, fosters a sense of community and cultural pride [4][28]. Group 3: Food as a Central Element - Food remains a crucial component of the New Year goods economy, with limited edition festive items experiencing high demand [5][26]. - Various regions are organizing food festivals and events that highlight local delicacies, enhancing the cultural and culinary experience for consumers [5][26]. Group 4: Technology and Modernization - Traditional New Year activities are increasingly incorporating technology and modern entertainment, creating a fusion of cultural heritage and contemporary experiences [6][27]. - Events like the Sichuan International Dinosaur Lantern Festival combine interactive entertainment with cultural performances, appealing to a broader audience [6][27]. Group 5: Community and Economic Impact - Initiatives like the "Guizhou Mei Garden New Year Festival" not only promote local products but also support rural economies by providing platforms for local farmers to sell their goods [19][29]. - The establishment of community markets during festive seasons enhances local economic activity and fosters a sense of belonging among residents [19][30].

Group 1 - The core discussion at the Jiangsu Provincial Political Consultative Conference focused on building a culturally strong province and leveraging culture to empower economic and social development [1] - The success of "Su Chao" is attributed to the integration of sports, culture, and consumer resources, suggesting a need for a similar approach in Jiangsu's tourism and cultural sectors [3] - A proposal was made to systematically integrate the 433 kilometers of cultural and ecological resources along the Yangtze River in Jiangsu to create premium tourism routes [3] Group 2 - Successful cases of intangible cultural heritage (ICH) activation were shared, highlighting the integration of traditional arts into tourism, such as the transformation of Huai Opera into a tourist attraction [3] - Recommendations were made to modernize traditional operas like Kunqu and Xiju by making them more accessible and appealing to younger audiences, emphasizing the need for innovative and experiential offerings [3] - A call for establishing a cross-disciplinary curriculum in higher education focused on ICH, combining skills in craftsmanship, digital innovation, brand management, and cultural tourism [4] Group 3 - The rise of online literature as a significant cultural form was acknowledged, with suggestions to support original projects that reflect Jiangsu's cultural heritage [4] - Emphasis was placed on the importance of AI technology in new media formats like AI dramas and comics, advocating for policy support in these emerging fields [4]

【文化年味成新春新潮流！#非遗年货才是年味天花板#】2026马年新春将至，非遗年货凭借独特的文化 底蕴与创新表达成为年货市场"顶流"，让新春年味更具文化温度。全国多地陆续开启非遗年货购物月活 动，广州花城广场非遗市集汇聚15个省区市及港澳地区的130余个非遗项目，60余位非遗传承人现场展 售；线上非遗专场直播更是成绩亮眼，斩获1850万观看人次、超6000万元销售额，其中40岁以下年轻消 费者下单占比达59%。非遗年货覆盖美食、手作、文创等多个品类，既坚守传统匠心工艺，又贴合马年 新春主题与现代审美需求。线上直播带货与线下市集体验深度融合的模式，让非遗年货走出深巷、走入 大众。非遗年货不仅是新春礼赠的优选，更让传统文化在烟火气中传承，成为解锁新春年味的新方式。 ...

Core Viewpoint - Gansu Province has launched a comprehensive plan to enhance labor brand cultivation from 2026 to 2028, aiming to improve employment quality and regional economic development through systematic training and brand development [1][3]. Group 1: Action Plan and Goals - The plan aims to conduct over 100,000 skill training sessions within three years and cultivate more than 100 provincial and 200 municipal labor brands [1]. - The transformation goal is defined as moving "from freedom to order, from quantity to quality," focusing on three major actions and thirteen key tasks to enhance labor brand construction [1][2]. Group 2: Key Actions and Measures - The "expansion" action will focus on accurately nurturing characteristic labor brands, standardizing brand naming, and expanding scale in seven key sectors, including catering, home services, cultural tourism, and renewable energy [1][2]. - The "quality enhancement" action will solidify brand development foundations through five measures, including cultivating local craftsmanship, innovating service mechanisms, and improving brand image [2]. Group 3: Current Achievements and Future Directions - During the 14th Five-Year Plan, Gansu has cultivated 75 provincial labor brands, creating stable employment for over 1.4 million people [3]. - Notable brands include "Lanzhou Noodle Master," which has significantly impacted employment across multiple provinces, and "Longnan E-commerce," which has enabled 310,000 people to find jobs in the e-commerce sector [3]. - The province plans to strengthen coordination and promote the "Gansu Flavor" labor brand to enhance its quality and effectiveness, aiming to become a hallmark of regional economic development [3].

Core Insights - The event "A Bowl of Laba Congee Warms a City" in Gusu District showcases the integration of local culture and tourism, emphasizing the revitalization of traditional customs in a modern context [1][5] Group 1: Cultural Activities - The Laba congee event involved 19 communities in the Huxi Street, where residents participated in cooking and sharing congee, fostering community spirit [2] - Performances such as "Friendship Laba" and "New Year Flower Offering" highlighted local customs, attracting applause from attendees [2] - The event featured a vibrant flower market with various floral displays, and an online shopping option was introduced to cater to diverse consumer needs [2] Group 2: Non-material Cultural Heritage - The event included a "New Year Non-material Cultural Heritage Market," showcasing traditional crafts like woodblock printing and paper-cutting, enhancing cultural appreciation [3] - Workshops were organized to teach participants about non-material cultural heritage, allowing them to create their own crafts [4] Group 3: Economic Impact - The event stimulated the local economy by promoting cultural tourism, with joint ticketing and discounts offered by local attractions and businesses [4] - The integration of AI technology in cultural activities showcased innovative approaches to enhance visitor engagement and experience [4] Group 4: Cultural Empowerment - The event reflects Gusu District's commitment to cultural development and high-quality tourism integration, leveraging its rich cultural heritage [5] - The district aims to transform traditional cultural resources into economic advantages, promoting the "Three Flowers" cultural brand as a symbol of Gusu's tourism [5] Group 5: Community Engagement - The Huxi Street is actively promoting non-material cultural heritage through regular workshops and community engagement initiatives [6] - The district is developing a comprehensive cultural and tourism ecosystem by integrating local attractions, businesses, and community resources [6]

Core Insights - The article highlights the significant progress made by Yushu Tibetan Autonomous Prefecture during the 14th Five-Year Plan period, focusing on various sectors including culture, tourism, agriculture, and healthcare [1][9]. Group 1: Cultural and Tourism Development - Yushu has positioned itself as a preferred international ecological tourism destination, enhancing its cultural tourism service system and integrating local cuisine and hospitality [2][3]. - The region has received 6.4185 million tourists, generating a total tourism expenditure of 4.175 billion yuan, which has created nearly 20,000 jobs [3]. - The establishment of a digital archive for intangible cultural heritage has led to the systematic protection of 834 representative projects, showcasing the region's cultural richness [3]. Group 2: Agricultural Advancements - Yushu's agricultural sector is anchored by yak and Tibetan sheep industries, creating a comprehensive supply chain from breeding to sales [4]. - The region boasts 120 million acres of organic certified grasslands and five geographical indication products, enhancing the quality and safety of agricultural products [4]. - The yak wool sales reached 50 tons annually, supported by modern processing facilities and established quality standards [3][4]. Group 3: Ecological Improvements - Yushu has seen a significant increase in flagship species, with the black-necked crane population rising from 22 to over 220, and the Tibetan antelope population increasing from under 20,000 to 70,000 [5][6]. - The region's water quality has improved, with 99.6% of surface water meeting excellent standards, and air quality showing 99.97% of days classified as good [6]. - Yushu has been recognized as a national ecological civilization demonstration zone, with ongoing initiatives for waste management and ecological protection [6]. Group 4: Healthcare Enhancements - The establishment of the provincial-level medical center in Yushu has alleviated healthcare access issues, with a 28.53% increase in advanced surgical procedures [8]. - A comprehensive telemedicine system has been implemented, allowing residents to access expert medical services remotely [8]. - The region has focused on improving healthcare quality and expanding resources, contributing to the overall well-being of the population [7][8]. Group 5: Infrastructure and Transportation - The completion of the G0613 highway segment has improved connectivity, facilitating travel and enhancing the transportation network [8]. - The integration of transportation infrastructure supports the overall development of the region, contributing to economic growth and accessibility [8]. Group 6: Future Outlook - Yushu aims to continue its development trajectory towards 2035, with goals for significant economic growth, increased per capita GDP, and improved living standards for residents [9].