Core Insights - The article discusses the rapid growth of the smart learning machine market in China, projecting a market size of 27.072 billion yuan in 2024, with a year-on-year growth of 48.27% [4] - It highlights the increasing sales and market share of various brands, particularly focusing on the dominance of companies like Zuoyebang and Xueersi in the market [4] Market Growth - The smart learning machine market in China is expected to exceed 50 billion yuan by 2027, with a potential to surpass 30 billion yuan in 2025 [4] - In January 2025, sales reached 288,000 units, a year-on-year increase of over 22.6%, with sales revenue nearing 1 billion yuan, marking a three-year high [4] Brand Performance - Zuoyebang leads the market with a 31.8% share, followed by Xueersi at 20.9% and Xiaoyuan at 11.7% [4] - Zuoyebang's sales grew by 500% compared to the same period in 2024, while Xueersi and Keda Xunfei saw increases of 81.6% and 26%, respectively [4] User Engagement - Despite the market growth, approximately 70% of learning machine users engage with their devices less than three times a month, and over 40% of devices are completely unused six months post-purchase [14] - The article questions the effectiveness of learning machines in improving academic performance, suggesting that they primarily serve as video courses and question banks [15] Consumer Behavior - The article outlines a typical usage pattern for children, starting with initial excitement, followed by a decline in engagement, often leading to the device being set aside [18] - It emphasizes that parents should not outsource educational responsibilities to learning machines, as true education requires active involvement [20]