佳汇国际项目

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仲家汇的扩张之路
Qi Lu Wan Bao· 2025-05-22 23:28
Group 1 - The core strategy of the company is to establish a strong presence in the Jinan market by investing 350 million yuan to open 200 convenience stores, 200 community life chain supermarkets, and 20 high-end boutique supermarkets within two years [1] - The company has relocated its headquarters to Jinan and opened its first flagship boutique supermarket with over 30% of imported goods, indicating a focus on the high-end market [1] - The company has a history of expansion, starting with community supermarkets and moving into real estate, with a total of 35 community supermarkets and over 700 employees by the end of 2023 [1] Group 2 - The company has faced financial challenges due to its aggressive expansion, including pledging 60 million shares for loans with a 100% pledge rate [2] - The sale of 90% of the equity in its subsidiary, Tengzhou Zhongjia Hui Real Estate Co., Ltd., has raised concerns about the company's financial stability [2] - The competitive landscape in the Jinan supermarket market is characterized by high operational costs and strong competition, making it difficult for the company to achieve desired customer traffic and revenue returns [2]