Core Viewpoint - Century Jiajun has upgraded its "AI Lover" feature but continues to face significant criticism regarding its core marriage services, with numerous complaints about false advertising and refund difficulties [1][9]. Group 1: Company Performance and User Complaints - Century Jiajun has received 7,850 complaints on the Black Cat Complaint platform, primarily citing "false advertising," "fraud," and "difficulties in obtaining refunds" [1][9]. - Users report experiences of being misled by service representatives, with promises of personalized service that are not fulfilled after payment [4][6]. - The company has been involved in 301 judicial cases and has faced penalties for misleading commercial practices and failing to provide services as promised [9]. Group 2: Contractual Issues and Consumer Rights - Contracts provided by Century Jiajun contain numerous disclaimers, indicating that the matchmaking services do not guarantee successful outcomes, which undermines prior verbal commitments made by service representatives [6][7]. - Users have reported challenges in obtaining refunds, with some receiving only partial refunds despite not receiving any services [7][9]. - Regulatory bodies in various regions are implementing measures to address consumer complaints, including a "cooling-off period" for refunds and stricter guidelines for marriage service providers [10]. Group 3: Industry Trends and Future Outlook - The marriage service industry is experiencing a shift, with platforms like Century Jiajun facing increasing scrutiny and criticism for their business practices [12]. - Analysts suggest that the simplistic matching algorithms used by these platforms fail to account for the complexities of human relationships, leading to consumer dissatisfaction and potential fraud cases [12].