Group 1 - The core viewpoint of the article highlights a significant increase in cross-border sales of summer products on Taobao, particularly portable fans, sunshades, and sunglasses, which collectively surpassed one million units sold within two months [1] - A notable surge in merchant growth has been observed, exemplified by "Zhongpusite," a company specializing in portable cooling devices, which experienced over a 20-fold year-on-year increase in cross-border GMV after joining the "Taobao Tmall Overseas Growth Plan" [1] - Since the launch of the "Taobao Tmall Overseas Growth Plan" in 2024, cross-border sales have emerged as a new growth engine for Taobao merchants, allowing them to retain ownership and pricing rights without incurring additional operational costs [1] Group 2 - Merchants participating in the plan only need to send overseas orders to the official consolidation warehouse in mainland China, with the platform handling subsequent cross-border logistics, facilitating a "one-click global selling" experience [1]