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国产“度夏三宝”风靡海外 便携风扇、遮阳篷和太阳镜淘宝境外销量突破百万
Xin Hua Cai Jing· 2025-08-07 05:17
值得一提的是,虽然此时身处南半球的澳大利亚正值冬季,但"避寒度假"已成为当地新的生活方式,带 动防晒降温用品在澳大利亚热销。6-7月,该类商品GMV实现超20%的同比增长,展现出淘宝反季消费 的强劲需求。此外,风扇灯作为兼具照明和降温功能的创新产品,是今夏境外消费者的新宠,其GMV 同比暴涨380%,成为夏日经济中又一亮点。 有业内人士指出,夏日经济的火爆也得益于跨境电商平台的东风。自2024年推出"淘宝天猫出海增长计 划"以来,出海已成为淘系商家获得生意增长的新引擎。淘宝出海相关负责人介绍,加入该计划的商家 可保留货权和定价权,且没有额外运营成本。商家只需将境外订单货物发至中国大陆的官方集运仓,后 续跨境物流交由平台完成,轻松实现"一键卖全球"。 (文章来源:新华财经) 新华财经北京8月7日电 入夏以来,极端高温天气席卷多国。热浪之下,全球消费者对中国防晒清凉用 品的需求持续猛增。 记者从淘宝出海方面获悉,今年6月至7月,夏日用品在淘宝的跨境成交量激增。其中,便携风扇、遮阳 篷和太阳镜成为淘宝今年最受境外消费者欢迎的"度夏三宝",仅2个月时间,总销量就已突破百万。 淘宝出海数据显示,全球消费者对夏日用品的需 ...
防晒产业迎来“双向爆发” 消费板块平稳攀升
Mei Ri Shang Bao· 2025-07-30 23:17
Core Insights - The sunscreen industry is transitioning from a niche market to a mainstream necessity, driven by increasing consumer demand and product innovation [1][2][3] Group 1: Market Trends - The demand for sunscreen products has surged, with sales of sunscreen clothing, skin clothing, and sun umbrellas doubling year-on-year since June [2] - Sunscreen has become a summer essential, with a 34.17% year-on-year increase in total transaction value for sunscreen products on the "What Worth Buying" platform in June [2] - The market for sunscreen clothing and cosmetics is projected to reach 885 billion yuan and 179 billion yuan respectively by 2025, with further growth expected in 2026 [2] Group 2: Company Strategies - Companies are actively developing innovative sunscreen products, such as UV-resistant and cooling fabrics for the textile and apparel sectors [3] - Retail companies are creating themed consumption events, like "Summer Sunscreen Festival," to attract younger consumers and promote sunscreen and whitening products [3] - Brands are focusing on combining short-term relief and long-term protective benefits in sunscreen products to build consumer trust and expand the market from seasonal to year-round demand [3] Group 3: International Expansion - The overseas market for sunscreen products is also growing, with significant increases in orders for sunscreen and tanning products in Malaysia and Cambodia [4] - Cooling products like portable air conditioners and fans have seen substantial sales growth in France and Argentina, indicating a rising demand for cooling solutions [4] - Pet product companies are capitalizing on the sunscreen trend by offering cooling mats and pads for pets in hot tropical regions [4] Group 4: Industry Outlook - Industry experts emphasize the need for foreign trade companies to enhance innovation and product upgrades to improve international competitiveness and resilience against market fluctuations [5]
销量暴涨120%!这个夏天,长沙人最爱买的是它……
Chang Sha Wan Bao· 2025-07-25 02:37
Group 1 - The article highlights a significant increase in sales of summer cooling products in Changsha, driven by rising temperatures and consumer demand for relief from the heat [1][3] - Portable fans have become a popular choice among consumers, with sales reportedly increasing by 120% year-on-year, showcasing a shift towards more compact and convenient cooling solutions [3][6] - The average price of portable fans ranges from 29.9 yuan to 59.9 yuan, indicating a focus on affordability and value for consumers [3] Group 2 - In addition to electrical appliances, lightweight cooling products such as cooling patches, sprays, and eye masks are gaining popularity among consumers [4] - Sales of cooling clothing items, including ice sleeves and sun protection clothing, have surged by over 200% since July, reflecting a growing trend towards physical protection against heat [6] - The demand for ice cups has also skyrocketed, with sales growth exceeding 300% for two consecutive years, particularly in first-tier cities, indicating a strong consumer preference for cold beverages during hot weather [6]
创新品类空调一机难求,冰敷手持电扇销量猛增,中国降温“四大金刚”火爆出海欧洲
Huan Qiu Wang· 2025-07-24 22:49
Core Insights - The "cooling economy" is emerging as a new consumer necessity in Europe due to record high temperatures, with Chinese-made cooling products seeing significant sales growth [1] - Air conditioning is becoming more prevalent in European households, with projections indicating a substantial increase in air conditioning units by 2050 [2] - Chinese manufacturers are capitalizing on the demand for cooling products in Europe, with innovative offerings like portable air conditioners gaining popularity [3] Group 1: Market Trends - In July, temperatures in Europe exceeded 40 degrees Celsius, leading to a 77% year-on-year increase in GMV for cooling products from China [1] - The percentage of German households with air conditioning is expected to rise from 3% in 2021 to 19% by 2024, with the EU potentially having 275 million air conditioning units by 2050 [2] - The demand for portable and easy-to-install air conditioning solutions is increasing, with products like Midea's PortaSplit air conditioner seeing a 20-fold increase in Google search volume in Germany [3] Group 2: Product Innovations - Chinese cooling products, including air conditioners, fans, and innovative cooling clothing, are gaining traction in the European market due to their affordability and variety [4] - The semiconductor cooling handheld fan has emerged as a best-seller, with monthly sales reaching approximately 200,000 units, showcasing the ability of Chinese companies to quickly adapt to market trends [5] - Companies are focusing on niche markets, such as portable fans for specific scenarios, to meet diverse consumer needs [6] Group 3: Competitive Landscape - Chinese manufacturers are emphasizing the importance of intellectual property (IP) protection for their products in international markets [7] - The demand for multifunctional products, such as umbrellas with built-in fans, is increasing, reflecting the adaptability of Chinese companies to local market needs [8] - Companies are encouraged to continuously innovate and improve customer service to maintain competitiveness in challenging market conditions [8]
“绿色降温”受青睐 热浪催生“新刚需”
Zhong Guo Xin Wen Wang· 2025-07-18 10:06
Group 1 - The article highlights the impact of extreme heat in China, with temperatures exceeding 40 degrees Celsius, leading to increased consumer demand for eco-friendly cooling products [1][2] - There is a notable shift in consumer behavior towards sustainable consumption, with a willingness to pay higher prices for healthier, safer, and more innovative products [1] - Sales of air conditioning units have surged, with some regions reporting over 200% year-on-year growth, driven by the need for effective cooling solutions [2] Group 2 - The rise of "cooling economy" is evident, with products like biodegradable ice bags and innovative cooling apparel gaining popularity both domestically and internationally [1] - The demand for diverse and multifunctional home appliances is increasing, with consumers prioritizing health, intelligence, and energy efficiency in their purchasing decisions [2] - The extreme heat has also stimulated growth in the sports and leisure sectors, with increased bookings for indoor sports facilities and extended hours for swimming and climbing venues [2]