Core Viewpoint - The actual controller of Beiliang Company, Ma Xuejun, has been found to have occupied company funds through various means, raising concerns about financial transparency and governance [1][4][5]. Group 1: Fund Occupation Details - From October 2021 to the end of 2022, Ma Xuejun occupied a total of 408,230 yuan through employee loans [1]. - Additionally, the company made advance payments totaling 8 million yuan to a supplier, which were later identified as funds occupied by Ma Xuejun [3]. - The occupied funds have been returned, but the interest accrued remains a concern for regulatory compliance [4]. Group 2: Regulatory Implications - The occupation of funds by the major shareholder may lead to regulatory penalties, as it constitutes a violation of information disclosure obligations [4][5]. - Legal experts indicate that the actions could potentially violate securities laws and may result in criminal charges if certain conditions are met [5][6]. Group 3: Company Financial Performance - Beiliang Company has reported continuous losses over the past three years, with revenues of 895 million yuan, 1.275 billion yuan, and 1.085 billion yuan from 2022 to 2024, respectively [7]. - The net profit figures for the same period were -124 million yuan, -50.24 million yuan, and 1.019 million yuan, indicating a lack of significant recovery [7]. - High sales expenses have been a persistent issue, with sales expenses reaching 482 million yuan, 680 million yuan, and 544 million yuan, leading to high sales expense ratios [9]. Group 4: Market Position and Strategy - The company primarily relies on direct sales and has established a significant presence in physical retail locations, which incurs high fixed costs [11]. - The product category is characterized as non-essential, leading to reliance on promotional activities to drive sales, which further increases marketing costs [11]. - There is potential for improvement in sales efficiency and cost management, but the company is currently in an expansion phase that necessitates high marketing expenditures [11].