Core Viewpoint - The article discusses the challenges and opportunities in the commercialization of scientific research outcomes in China, emphasizing the importance of collaboration between research institutions and enterprises to successfully bring products to market [3][12][17]. Group 1: Market Entry and Consumer Recognition - The launch of the "Baobei Yiqian" infant skincare series through an online live broadcast indicates a growing trend in consumer engagement and education in the beauty and health sector [2]. - Achieving consumer recognition is crucial for new brands, as many scientific research outcomes struggle to gain market traction despite favorable policies [3][12]. - The need for effective mechanisms to bridge the gap between scientific research and market commercialization is highlighted, with a focus on the "last mile" of product delivery [3][8]. Group 2: Collaboration and Product Development - The development of a probiotic series by a company in collaboration with the Chinese Academy of Sciences showcases the importance of joint research efforts in validating product efficacy [5][7]. - Successful commercialization requires ongoing collaboration between research institutions and enterprises, including support in funding, intellectual property, and marketing strategies [8][12]. - The role of technical managers is emphasized as essential in navigating the complexities of product development and market entry [11][12]. Group 3: Consumer Trends and Preferences - Products with traditional Chinese medicine characteristics, such as herbal teas and health drinks, are gaining popularity among consumers, indicating a shift towards natural and holistic health solutions [10][11]. - The "Bihuo Yuhuo" cold brew drink, which offers health benefits, exemplifies the market's interest in innovative health products derived from traditional practices [11]. Group 4: Regulatory Environment and Challenges - The article notes the strict regulations surrounding the advertising of medical and health products in China, which poses challenges for companies in promoting their offerings [14][16]. - The emergence of counterfeit products in the market highlights the need for robust brand protection and consumer education to maintain product integrity [16][18]. Group 5: Future Directions and Strategies - Companies are encouraged to establish group standards and engage in knowledge sharing to enhance consumer trust and product credibility [17]. - The establishment of health science alliances and innovative marketing strategies are suggested as ways to improve consumer awareness and product acceptance [17][18].

医疗机构、科研院所与企业的协同模式正在往更"紧密"的模式发展。 "今年8月底，我们与复旦大学附属华山医院皮肤科共同研发的'保贝一千'婴幼儿护肤系列品牌开设了首 场线上科普直播，吸引了不少宝妈线上'围观'。"在聚集了多个美妆健康领域技术转化实验室的上海"美 创静界"孵化器，上海森特维生物医学科技有限公司创始人、总经理傅勤告诉第一财经。 傅勤认为，成果转化只是新品牌在市场上迈出的第一步，让新品牌迅速得到消费者的认可才是关键。 业内资深人士称，随着近年来我国科研成果转化"氛围"火热，相关政策文件也为之倾斜，但除了头 部"爆款"外，仍然有相当一批科研成果转化下的产品未能顺利打开销路，并不断发展壮大。科学成果转 化产品在市场化、商业化的"最后一公里"该如何被打通？还有哪些机制方法有待完善？ 医企协同更"紧密" 医疗机构、科研院所与企业的协同模式正在往更"紧密"的模式发展，其模式的最终导向则是在于将产品 惠及更多患者与受众人群。 "我们的'护全家'益生菌系列，有三株益生菌是企业自主筛选开发的，其中一个自主开发的核心菌株与 中国科学院上海营养与健康研究所开展了联合研究，双方专家团队负责对可以改善肠道屏障损伤和高血 糖的'副 ...