Core Viewpoint - The company launched a month-long "Elderly Care Warm Service" initiative in October 2025 to address the financial service needs of elderly clients, focusing on convenience, financial education, and service experience [1] Group 1: Service Implementation - The initiative aims to create an "accessible service system" for elderly clients by enhancing physical facilities, financial education, and innovative services [1] - During the campaign, nearly 200 elderly service activities were conducted nationwide, reaching approximately 1,500 elderly clients [1] - The service model includes "home visits, in-branch promotions, community presentations, and multi-dimensional outreach" to meet the core demands of elderly clients [1] Group 2: Home Service - Specialized service teams were formed to provide "one-on-one" home services, addressing issues like mobility difficulties and operational challenges for elderly clients [2] - The home service initiative successfully assisted nearly 100 elderly clients, resolving their challenges related to mobility and service access [2] Group 3: In-Branch Promotion - Branches transformed into primary venues for elderly service promotion, enhancing the in-branch experience with a focus on convenience and warmth [3] - Initiatives included setting up "senior service windows" for priority processing, providing guidance on smart device usage, and offering free health checks [3] - Over 100 in-branch promotional activities were conducted, reaching around 600 elderly clients and improving their awareness of financial fraud prevention and insurance knowledge [3] Group 4: Community Outreach - Community presentations were held in areas with high concentrations of elderly residents, providing group consultations and insurance guidance [4] - Nearly 30 community sessions were conducted, reaching about 800 elderly clients and making services more accessible [4] Group 5: Multi-Dimensional Promotion - The company utilized various internal and external channels for promotion, including online platforms and local media, to disseminate information about the elderly service initiative [5] - Over 30 promotional activities were conducted, effectively increasing the initiative's visibility and audience reach [5] - The campaign was well-received by elderly clients, who appreciated the practical knowledge shared and the company's caring approach [5]